PUBR 13-312 by Rachel Peate

rpeate — 2017-01-27 05:28:38 UTC

Assignment 1

Try some of these search terms

communication tactics and public relations campaign
tactics and "public relations" and campaign
traditional tactics and public relations
non-traditional tactics and public relations
new media and public relations
public relations and campaigns

Try different combinations of search terms

Assignment 2
media relations AND
strategic alliances AND
community engagement AND
social media AND
Sponsorship AND

rpeate — 2017-01-27 05:28:38 UTC

Use this resource to help you plan your assignment research ideas http://search.credoreference.com/search/visual?concepts=489581

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Digital Workflow

Journals

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Public Relations Journals at Bond Uni, navigate to electronic resources and type in public relations journal

PressReader

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Global Newspaper access to research about companies or people

http://www.pressreader.com/catalog/newspapers

Marketline

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Profiling all major companies, industries and geographies :
http://ezproxy.bond.edu.au/login?url=http://advantage.marketline.com/

Harvard Business Review

rpeate — 2017-01-27 05:28:38 UTC

Have a look at Harvard Business Review for information about PR companies, Big brands, articles often written by CEO's of major companies
Access here

Learning is enhanced by reading about a topic from more than one source.

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Databases

rpeate — 2017-01-27 05:28:38 UTC

Databases help you find publications  by a particular author from a specific publication or on a topic.

Try some of these databases to find relevant material:

Proquest
Ebsco

5 Tips for your Research

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1. Follow-up on the recommended resources - find and read/view materials referred to in your course information

2. Go beyond your set readings - in your references, show your knowledge of the broader literature available on the topic, including awareness of a variety of viewpoints/interpretations

3. Scan reference lists - if you find a useful publication, does the reference list or bibliography include further relevant material to locate?

4. Searching takes time! Typically you will search, read, and then search again, with new ideas and terms to direct your searches

5. Always evaluate what you find - is it relevant? Scholarly?

Access the Bond Library newspaper subscriptions

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https://library.bond.edu.au/

tip: search the title directly

Bond Library Website

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https://library.bond.edu.au/

Referencing - get organised save your research and create instant reference lists!!

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1. Create Account
2. Use your Bond email firstname.lastname@student.bond.edu.au
3. Password
https://refworks.proquest.com/

Referencing Styles

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http://bond.libguides.com/referencing-styles

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We have Ebooks too

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http://ezproxy.bond.edu.au/login?url=https://ebookcentral-proquest-com.ezproxy.bond.edu.au/lib/bond/detail.action?docID=1016039

Lynda.com

rpeate — 2017-01-27 06:11:12 UTC

Watch short clip presentation on how to deliver a great presentation
https://www.lynda.com/Business-Skills-tutorials/How-deliver-effective-presentation/126132/196262-4.html

Great books on PR writing

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Public relations writing and media techniques

Writing skills for public relations style and technique for mainstream andsocial media

The public relations writer's handbook : the digital age

Media Relations and Strategies (EBook)

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http://apac-tc.hosted.exlibrisgroup.com/BOND:all_resources:BOND_ALMA5131999870002381