5.2 Notes by Elizabeth Batson https://padlet.com/ebatso6163/6p3hwla4xkyy Made with a taste for adventure en-us 2017-03-23 14:33:34 UTC 2017-03-23 15:15:57 UTC hello@padlet.com Planning Effective Advertising ebatso6163 https://padlet.com/ebatso6163/6p3hwla4xkyy/wish/162146600
  • Product Advertising
  • Brand Advertising
  • Corporate Advertising
    • ]]>     2017-03-23 14:35:48 UTC https://padlet.com/ebatso6163/6p3hwla4xkyy/wish/162146600     Product Advertising ebatso6163 https://padlet.com/ebatso6163/6p3hwla4xkyy/wish/162150587 2017-03-23 14:44:41 UTC https://padlet.com/ebatso6163/6p3hwla4xkyy/wish/162150587 Brand Advertising ebatso6163 https://padlet.com/ebatso6163/6p3hwla4xkyy/wish/162150789 2017-03-23 14:45:07 UTC https://padlet.com/ebatso6163/6p3hwla4xkyy/wish/162150789 Corporate Advertising ebatso6163 https://padlet.com/ebatso6163/6p3hwla4xkyy/wish/162151217 2017-03-23 14:46:10 UTC https://padlet.com/ebatso6163/6p3hwla4xkyy/wish/162151217 The Advertising Agency ebatso6163 https://padlet.com/ebatso6163/6p3hwla4xkyy/wish/162152138  A company that specializes in creating advertising ]]> 2017-03-23 14:48:29 UTC https://padlet.com/ebatso6163/6p3hwla4xkyy/wish/162152138 Advertising Agency Personnel ebatso6163 https://padlet.com/ebatso6163/6p3hwla4xkyy/wish/162152912 -Account Executive Manages interest of a certain client
    -Account Planner
    work closely with agency accounts
    -Media Planner
    identify which media platforms would best advertise
    -Art Director
    responsible for the visual style and images
    -Copywriter
    writes the text of advertisements or publicity material
    -Creative Director
    plan advertising, oversee the creative process
    -Producer
    a person, company, or country that makes, grows, or supplies goods or commodities for sale.]]>     2017-03-23 14:50:18 UTC https://padlet.com/ebatso6163/6p3hwla4xkyy/wish/162152912     Planning Process ebatso6163 https://padlet.com/ebatso6163/6p3hwla4xkyy/wish/162159430 ~Advertising Plan 
    ~Advertising Campaign
    • Set objectives
    • Determine the Budget 
    • develop the creative strategy
    • Select and Schedule the media
    • Develop the creative concept
    • Produce the Advertising 
    • Evaluate the Plans Effectiveness
    ]]>     2017-03-23 15:05:57 UTC https://padlet.com/ebatso6163/6p3hwla4xkyy/wish/162159430     Select the media ebatso6163 https://padlet.com/ebatso6163/6p3hwla4xkyy/wish/162161528 Cost
    Reach
    Frequency
    Lead Time
    Creative brand and Corporate Fit ]]>     2017-03-23 15:11:09 UTC https://padlet.com/ebatso6163/6p3hwla4xkyy/wish/162161528