• Community na makaiintindi

• Karamay sa pag-uusig

• Home

• Welcoming

• Exciting

• Less intimidating/Family

• "Gumagamit ang Diyos ng kasangkapan" (Context: Finding kapatid, karamay sa pag-uusig)

• Coping up

• "Iba pag may kausap"

• Maalis yung doubt sa kapatid about teachings etc.

CHALLENGES ng BALANGAY

• Paghihikayat sa members

• Intimidating

• Na maipaunawa ng important ang CBI

• Pagdadalaw

• Need sa F2F makausap

• Freshies

• At the end of the day ay may kani-kaniyang pananampalataya ang mga kapatid, we have to consider this.

MOVING FORWARD

• Paghahanap/pagtatanong sa records ukol sa mga nag-aaral sa Ateneo (Lokal ng Barangka)

• Changes in groupings (i-base sa madalas nakakasama/kaklase)

From this, we can create INC Original Music playlist na can be played during MCM

Aside sa breakout kwentuhan, pwede rin mag-online games with them post-MCM

If you can also add other activities na pwede gawin online go lang

With regards sa promotional materials, we can variate it in terms sa different forms ng pahinga like in the form of doing hobbies (sing,dance,etc.) or liek motivational approach ganon (calm music and minimalistic ang poster ganon)

The effective use of creative strategies to communicate a consistent, consumer-centric message to generate a desired
effect to the consumer.

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Think of it like you're telling a story

We build narratives for people to listen to because they can easily relate to what it stands for.

Using 4Cs

Consumer

Heart of IMC and everything that we do must be tailored fit to them.

Put yourself in their position. What drives them? Understand their needs.

Craft a message just for them

Creative Strategies:

Innovative ways you'll engage with your consumers to make your message relevant and resonant

Think outside of the box to make your message stand out

Communication:

Avenues in reaching out your message to your target consumers (socmed, print, others)

Consistency:

Unity and alignment. Efforts must be in a coordinated matter

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FIVE-FOLD PROCESS

1) From-To Analysis

• Knowing what worked and did not work

• Knowing where to improve

2) Define Target Market

• Understanding their characteristics, behaviors, and values

3) Consumer Insight

• Knowing their desires

• Knowing personal WHYs

4) Creating the Big Idea

This is the clear, consistent, and compelling message we want to present in our organization’s various projects and initiatives. It’s a one-liner statement that encapsulates the experience and feeling we want to bring to our target consumers.

Ties our efforts together

Ex. Ateneo Camp IMC - The beginning of timeless legacies

5) Execution

• Concrete and actionable steps in conveying the big idea in the most innovative ways possible

• Ensuring the 4Cs