positioning by Susan Brown https://padlet.com/nasusnworb/6ncwxq9xkls2 positioning en-us 2016-11-24 14:21:20 UTC 2016-11-24 15:51:48 UTC hello@padlet.com advertising nasusnworb https://padlet.com/nasusnworb/6ncwxq9xkls2/wish/139770536 2016-11-24 14:23:05 UTC https://padlet.com/nasusnworb/6ncwxq9xkls2/wish/139770536 Corporate responsibility nasusnworb https://padlet.com/nasusnworb/6ncwxq9xkls2/wish/139770962 2016-11-24 14:25:16 UTC https://padlet.com/nasusnworb/6ncwxq9xkls2/wish/139770962 conspiracy theory? nasusnworb https://padlet.com/nasusnworb/6ncwxq9xkls2/wish/139771186 2016-11-24 14:26:36 UTC https://padlet.com/nasusnworb/6ncwxq9xkls2/wish/139771186 Advertising https://padlet.com/nasusnworb/6ncwxq9xkls2/wish/139782523 They are positioning the general public, by showing that when the sign said "fuck the poor" people generally reacted negatively and when it said "help the poor" people generally reacted apathetically ]]> 2016-11-24 15:38:48 UTC https://padlet.com/nasusnworb/6ncwxq9xkls2/wish/139782523 Positioning of the advert https://padlet.com/nasusnworb/6ncwxq9xkls2/wish/139782741 - They are positioning everyone
- Positioning our moral rights, easier to point out the wrong than to do whats right
- Uses emotive language 
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]]> 2016-11-24 15:40:07 UTC https://padlet.com/nasusnworb/6ncwxq9xkls2/wish/139782741 Positioning of the Corporate Responsibility https://padlet.com/nasusnworb/6ncwxq9xkls2/wish/139782887 message is conveyed through: 
- emotive language 
- declarative sentences 
- "happy" soundtrack
- animation

purpose:
- appeal to humanity, responsibility, good will and better nature 
- let the costumers know that McDonald's cares about profit as well as environment]]> 2016-11-24 15:41:01 UTC https://padlet.com/nasusnworb/6ncwxq9xkls2/wish/139782887 Conspiracy theory https://padlet.com/nasusnworb/6ncwxq9xkls2/wish/139783214 - ositioning]]> 2016-11-24 15:42:59 UTC https://padlet.com/nasusnworb/6ncwxq9xkls2/wish/139783214 Positioning of Conspiracy theory - https://padlet.com/nasusnworb/6ncwxq9xkls2/wish/139783254 Emotive language
dramatic music, language, images e.g. london under water - mockery climate change
Interviews with supposedly legitimate climate scientists from major universities to position climate change believers as wrong and deniers as correct]]> 2016-11-24 15:43:18 UTC https://padlet.com/nasusnworb/6ncwxq9xkls2/wish/139783254 CSR. sherifa_kassem https://padlet.com/nasusnworb/6ncwxq9xkls2/wish/139783357 the purpose of the text is to appeal to a common sense of humanity/ justice/ better nature. 

It assumes a global audience. It positions Mcdonald's socially responsible and attempts to persuade the audience of such. The purpose is conveyed through emotive language, images, animation, Soundtrack.


]]> 2016-11-24 15:43:58 UTC https://padlet.com/nasusnworb/6ncwxq9xkls2/wish/139783357 Movie trailer https://padlet.com/nasusnworb/6ncwxq9xkls2/wish/139784215 Dramatic sound track, with hypertext about natural disasters that draws your attention. Testimonies by people with accreditation who claim they used to be like us too, fooled by the media, but now they know better. ]]> 2016-11-24 15:48:10 UTC https://padlet.com/nasusnworb/6ncwxq9xkls2/wish/139784215