https://padlet.com/ungkunorulkamar/6mymyypy7hd7 Made with a little mischief en-us 2019-09-23 16:05:00 UTC 2026-01-05 16:59:09 UTC hello@padlet.com ungkunorulkamar https://padlet.com/ungkunorulkamar/6mymyypy7hd7/wish/388299609 As a sales manager for a major pharmaceuticals company, you have been asked to promote a new drug that costs $2 500 per dose. You have read the report saying that the drug is only 1% more effective than an alternative drug that cost less than $625 per dose. The vice president of sales wants you to promote the new drug aggressively. He reminds you that if you don’t, lives could be lost that might have been saved with that 1% increase in the drug’s effectiveness.  How would you handle this situation?                           ]]> 2019-09-23 16:14:23 UTC https://padlet.com/ungkunorulkamar/6mymyypy7hd7/wish/388299609 https://padlet.com/ungkunorulkamar/6mymyypy7hd7/wish/388581565 We would promote both the $2500 and $625 drugs with more emphasis on the former. Not all people are able to afford the $2500 drug so they would have a choice when making a decision. Plus, the 1% difference is not a big factor in the effectiveness of the drug. This will satisfy the Vice President and help the customer to make a purchase]]> 2019-09-24 02:55:59 UTC https://padlet.com/ungkunorulkamar/6mymyypy7hd7/wish/388581565 https://padlet.com/ungkunorulkamar/6mymyypy7hd7/wish/388582706 So we use the utility approach because the manager should consider the price of the $2500 drugs because the differences of the effectiveness is only 1%. So it doesnt give benefits to most of people because not everyone can afford to buy the $2500 drugs that is per dose only. ]]> 2019-09-24 03:00:56 UTC https://padlet.com/ungkunorulkamar/6mymyypy7hd7/wish/388582706 https://padlet.com/ungkunorulkamar/6mymyypy7hd7/wish/388582781 Group 1 - We agree to sell the medicine as we can save 1% lives. As a assistant manager, I should follow my vice manager instruction. But at the same time, as a persons 2 500 per dose is too much. So the best desicion is selling both drugs. The best choice can be choosen by the buyers itself.]]> 2019-09-24 03:01:21 UTC https://padlet.com/ungkunorulkamar/6mymyypy7hd7/wish/388582781 rangkutifarid https://padlet.com/ungkunorulkamar/6mymyypy7hd7/wish/388582784 Group IV - We will promote the new drugs that costs $2500 and tell to the customers about the effectiveness of the new drugs by telling them that it's more effective and could decrease the percentage of death.]]> 2019-09-24 03:01:22 UTC https://padlet.com/ungkunorulkamar/6mymyypy7hd7/wish/388582784 https://padlet.com/ungkunorulkamar/6mymyypy7hd7/wish/388582846 Group 3

As a sale managers , we agree to promote both of the drugs because of not everyone think the 1% effectiveness will react highly different with the cheaper one. Not everyone cant afford the $2500 per dose of drug. At the same time, we should observe the effectiveness of drugs to the society to compare medicine that most suitable to be used by society . If we promote the both of drugs, it will make the vice president happy and satisfy.]]> 2019-09-24 03:01:46 UTC https://padlet.com/ungkunorulkamar/6mymyypy7hd7/wish/388582846 https://padlet.com/ungkunorulkamar/6mymyypy7hd7/wish/388583145 As the sales manager we corporate with the doctor to convince the patients to buy the 1% eeffective drugs, because lives can lost and that 1% increase can save a lot of lives so We will strongly emphasis on them buying the expensive one ]]> 2019-09-24 03:02:51 UTC https://padlet.com/ungkunorulkamar/6mymyypy7hd7/wish/388583145 https://padlet.com/ungkunorulkamar/6mymyypy7hd7/wish/388583240 Group 7-  The decission that we are making following three domain of human action as a sales manager, that we will promote the new drugs to the customer according to the law with proper evidence about the drugs effectiveness by persuading techniques, that one percent effectiveness could be major lifesaver, but still giving the customer free choice to choose which product they want to use in order to keep the decision in social standard]]> 2019-09-24 03:03:17 UTC https://padlet.com/ungkunorulkamar/6mymyypy7hd7/wish/388583240 https://padlet.com/ungkunorulkamar/6mymyypy7hd7/wish/388583661 Group 5 in my opinion, this behaviour against the principles of marketing that said marketing professionals abide by the highest standard of personal ethics.The best thing to do in this situation might to be move on and find another job or switching to another department.]]> 2019-09-24 03:04:42 UTC https://padlet.com/ungkunorulkamar/6mymyypy7hd7/wish/388583661