https://padlet.com/bucja005/6mxd08e57xe9 Made with love, alcohol and a crave for equaliity en-us 2016-08-10 02:45:31 UTC 2023-01-25 02:39:33 UTC hello@padlet.com bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/117854383 This mind map was created to spark my creative thinking around equality. I broke down equality into sections and also explored that in relation to the alcohol industry. ]]> 2016-08-10 03:00:42 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/117854383 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/118517343 2016-08-17 02:09:54 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/118517343 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/118517376 2016-08-17 02:10:27 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/118517376 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/118517421 2016-08-17 02:10:56 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/118517421 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/118517453 2016-08-17 02:11:11 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/118517453 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/118519571 2016-08-17 02:34:35 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/118519571 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/118519743 Using an array of purples will provoke the thought process of breaking down gender neutral barriers. Purple evokes emotions of wisdom and creativity. It is also opposite orange in the colour wheel, therefor giving an aesthetically pleasing visual

]]> 2016-08-17 02:36:48 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/118519743 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/118519834 Orange is a warm colour and evokes the emotions of happiness and friendliness. It is also, In my opinion, considered a gender neutral colour]]> 2016-08-17 02:37:58 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/118519834 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/118522153 2016-08-17 03:00:34 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/118522153 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/118523147 2016-08-17 03:14:58 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/118523147 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/119091713 This campaign is blatantly portraying women as a prize. It shows 'going for two, or one' women can be a prized possession.]]> 2016-08-22 04:44:01 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/119091713 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/119091866 This campaign is clearly objectifying women and labelling them as sex objects for male enjoyment. ]]> 2016-08-22 04:46:50 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/119091866 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/119092159 Once again, this campaign is portraying the stereotype of women staying in the kitchen. ]]> 2016-08-22 04:50:20 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/119092159 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/119092551 This is a link to a beer commercial in Canada. It is extremely sexist and once again objectifies women while glorifying men. ]]> 2016-08-22 04:55:58 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/119092551 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/119092857 Social media is a very important part of any campaign or commercial. I will create the hashtag "If beer could talk" to promote and encourage the breakdown of stereotypes in alcohol advertising, sometimes using humour and sometimes with pointed social commentary. ]]> 2016-08-22 05:02:04 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/119092857 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/119093045 This is another example of beer ads that use 'sexualised' women, and glorify men for their masculinity.]]> 2016-08-22 05:05:24 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/119093045 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/119093151
I personally like this Corona ad as it does communicate the joy of travelling on the road with friends. However, even in this ad, about a surf trip in Mexico, legendary surf director Taylor Steele took the film and women are never seen surfing or playing guitars. Why is that? Even to the subconscious mind we are creating these stereotypes against gender neutral advertising. 

]]> 2016-08-22 05:07:21 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/119093151 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/119504244 This was found on the website http://www.roymorgan.com/findings/6022-are-people-who-drink-aussie-beer-more-patriotic-201501202307

- It was posted in January of 2015, so It could've changed by then, but gives a good example of the top beers within the industry]]> 2016-08-24 01:57:07 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/119504244 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/119504522 This is sourced from well known online blog/ magazine Gourment Traveller]]> 2016-08-24 02:00:26 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/119504522 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/119504686 In this article, published by popular mens magazine Men's Fitness, they portray that men can only drink 'hard' cider. Does that mean that most cider isn't considered hard? Can you only be accepted for drinking cider if you put the word 'hard' in front of it?
Again, i'm sure this article is just trying to grab mens attention by calling some ciders 'hard', but this is adding to the stereotype that cider is 'soft'. ]]> 2016-08-24 02:02:06 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/119504686 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/119505212 http://tdhurst.com/hard-cider-girly/

This is a blog I found regarding a mans discussion on cider as a girly drink. The top paragraph talks in detail about how men shouldn't be seen drinking girly sweet drinks, but then breaks down each paragraph explaining how silly it is. It is nice to get a perspective from a male about gender stereotyping. ]]> 2016-08-24 02:06:14 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/119505212 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/119505738 In this cider campaign, they are insinuating it is 'gay' to drink cider. This in itself is a stereotype and in my opinion, quite offensive to the LGBT community.

-Why is it considered 'gay' to drink cider? 
-]]> 2016-08-24 02:10:27 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/119505738 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/119506020 In the second campaign, this company is again insinuating that cider only comes from mum's purse. 
-Why do they assume ciders are only for women?
These two ads are blatantly aimed at straight, men. Why must they move further away from both women and sexual orientation in order for it to be accepted? ]]> 2016-08-24 02:12:56 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/119506020 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/119506350 In this popular 5 Seeds cider ad, It claims it is "Not as sweet as you think" with two men dressed as women promoting it. 

the fact that they have to dress men as women in order to promote a cider product is ridiculous. Funny, yes, to some, but it can also be seen as extremely offensive and does not help give men more comfort knowing they will not be judged for drinking it. ]]> 2016-08-24 02:15:54 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/119506350 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/119511760 Insight into the emotion evoking process I will conduct]]> 2016-08-24 02:58:55 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/119511760 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/119514396 2016-08-24 03:26:51 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/119514396 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/119514459 Sourced from my reference list 5, this article gives an interesting look at how we can question certain alcoholic campaigns. After looking at a few, I could not find one that did not have at least one of this dot points. ]]> 2016-08-24 03:28:07 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/119514459 bucja005 https://padlet.com/bucja005/6mxd08e57xe9/wish/129401734 These forms allow for Sparrke to have full copyright ownership over all content and footage taken for the promotional video]]> 2016-10-10 03:58:48 UTC https://padlet.com/bucja005/6mxd08e57xe9/wish/129401734