Assignment Seminar Group 13 by https://padlet.com/sitongjiang/Bookmarks en-us 2020-10-07 09:38:11 UTC 2021-03-02 18:31:14 UTC hello@padlet.com Why do you think these are appropriate topics? sitongjiang https://padlet.com/sitongjiang/Bookmarks/wish/1258137718 -Encapsulates the brand personality and aligns it with the personality and profile of the consumer.
-In looking at marketing communications, it shows what type of customers they are wanting to attract.

]]> 2021-03-02 13:21:28 UTC https://padlet.com/sitongjiang/Bookmarks/wish/1258137718 What theories/frameworks could you use to explore these topics? sitongjiang https://padlet.com/sitongjiang/Bookmarks/wish/1258139522 decision making processes - why consumers pick the business specifically
euromonitor consumer types - segmentation
VALS framework - segmentation

]]> 2021-03-02 13:21:50 UTC https://padlet.com/sitongjiang/Bookmarks/wish/1258139522 What evidence could you use to illustrate the theory? sitongjiang https://padlet.com/sitongjiang/Bookmarks/wish/1258141501 Products Offered:
-You can look at the customer personality and preferences and look at how the company uses their alternative products/services to appeal directly to those customer tastes and preferences.
-Then look at sales figures/customer feedback of those products to see if they have matched the customer to the products
celebrities used for brand endorsement
 atmosphere created by stores or website
- Look at store location perhaps? Relate this to the wealth of the area and how that relates to the type of customers they are wanting to attract.
business core values
Prices 
where they choose to advertise]]> 2021-03-02 13:22:12 UTC https://padlet.com/sitongjiang/Bookmarks/wish/1258141501