Digital Portfolio - Marketing & Consumer Manager by Kate Hammond

Consumer Business Manager - Queensland Rugby Football League

katehammond5 — 2025-03-26 04:32:08 UTC

The primary role of a Consumer Business Manager within the Queensland Rugby League (QRL) is to drive the success of Maroons merchandise, membership, and ticketing strategies. This involves leading the development of fan engagement initiatives, optimizing e-commerce platforms, and overseeing supplier and partner relationships to drive sales. The role also includes executing marketing campaigns and collaborating with internal teams to enhance customer experiences and ensure efficient operations, ultimately boosting revenue and strengthening the brand’s connection with fans.

Marketing and Consumer Manager - Responsibilities

katehammond5 — 2025-03-26 05:12:24 UTC

A Marketing and Consumer Manager in sport is responsible for developing and executing strategies to promote sport consumption and engage fans. This includes managing sponsorship-linked marketing to connect brands with sports, leveraging technology and social media to enhance fan-athlete interactions, and addressing challenges like inclusivity and event accessibility. They work to shape consumer culture by promoting positive social values and ensuring brand messages align with societal issues like racism and fairness. Additionally, they collaborate with sponsors, stakeholders, and fans to drive engagement, boost visibility, and create memorable consumer experiences in the sporting context.

Marketing and Consumer Manager Responsibilities at the Titans

katehammond5 — 2025-03-26 05:19:22 UTC

As a Marketing and Consumer Manager at the Titans, the role involves leading a team to drive growth across marketing, brand, content, digital, data, and consumer initiatives. Responsibilities include expanding the Titans' fan and member base at all levels, across the NRL, NRLW, and Netball teams. This includes strategizing and executing campaigns that engage diverse fan groups, leveraging digital platforms, and ensuring strong brand presence across all teams and programs. The role is critical in delivering commercial outcomes and enhancing fan experiences.

Full-time or Part-time pay - NRL vs NRLW

katehammond5 — 2025-03-26 05:50:49 UTC

In 2023, NRLW players earned an average of $38,250, just 61% of the average working woman’s wage, while NRL players earned $370,000 on average, 425% more. Despite fewer games, NRLW players still earn less per game. Many face difficult choices, either quitting jobs or risking injury in off-season leagues to pursue a career.

Futures in Doubt - Head Knocks

katehammond5 — 2025-03-26 06:30:51 UTC

Concussions and head knocks present significant challenges for the Titans, impacting player safety, team performance, and long-term careers. To address this, the Titans can implement advanced concussion management protocols, offer player education, and collaborate with health professionals. Marketing efforts can showcase the club’s commitment to player well-being, building trust with fans and stakeholders. Engaging with local schools, sports clubs, and health organizations on concussion safety can strengthen community ties and attract like-minded partners. This approach mirrors concerns like those surrounding the Rooster star Victor Radley’s future after his sixth concussion in three seasons, highlighting the urgency of such initiatives.

Titans Expand Female Academy Pathway

katehammond5 — 2025-03-26 06:45:05 UTC

The Titans have launched their inaugural Under 14 and 15 female academies to strengthen the NRLW pathway in the Gold Coast and Northern Rivers communities. Highlighting success stories, such as Sarina Masaga’s progression, would inspire potential players and reinforce the program’s value. Engaging with local schools, community groups, and parents would build connections and strengthen the academy’s presence. Partnering with outsource Financial would allow for joint promotional activities, amplifying the program’s reach. Through social media, events, and media coverage, it would ensure the academy attracts more participants and supporters, driving further growth for the NRLW pathway.

AFL - Participation record

katehammond5 — 2025-03-26 21:48:22 UTC

Australian Rules Football has exceeded more than 528,000 participants in 2024, breaking the AFL's all-time registered participation record.

Grassroots to Greatness

katehammond5 — 2025-03-26 21:50:34 UTC

Since 2022, Zurich has partnered with Wests Tigers to introduce the 'Grassroots to Greatness' initiative. This initiative not only motivates the elite athletes but also directly benefits grassroots levels by providing much-needed resources. The Gold Coast Titans, like Wests Tigers, face challenges in grassroots development and community engagement. To respond, the Titans could enhance local programs, partner with schools and clubs, and attract sponsorships through community-focused initiatives. By promoting grassroots programs, building strategic partnerships, and engaging with local stakeholders, the Titans could also leverage digital platforms to increase visibility, create fan loyalty programs, and track data to optimise these efforts, ensuring the Titans foster both talent and a strong community connection.

NRL Clubs Under Pressure to Improve Fan Engagement

katehammond5 — 2025-03-26 22:16:44 UTC

AFL is 3.8 times larger than the NRL memberships. NRL clubs face significant challenges in fan engagement, particularly during the coronavirus pandemic. While AFL clubs rely heavily on gate takings and memberships, contributing 50% of their revenue, NRL clubs only contribute 30%. With fans locked out, NRL clubs are less impacted financially due to relying on grants and broadcast deals. However, NRL clubs have underperformed in growing fan engagement, with membership numbers significantly lower than AFL.

Battling the Storm

katehammond5 — 2025-03-26 22:28:10 UTC

The COVID-19 pandemic has had no impact on the Melbourne Storm NRL club with an increase of 343,000 (+40.2%) of support since pre-pandemic in 2019. To address the challenges posed by the COVID-19 pandemic, the Titans could focus on enhancing digital engagement by offering virtual fan experiences and behind-the-scenes content. Strengthening community outreach and supporting local initiatives would help maintain fan loyalty. Flexible sponsorship models would ensure continued partnerships, while clear communication about health and safety measures would build trust. Offering exclusive memberships or promotions would incentivize fan support, and using data-driven insights would personalize fan engagement, ensuring long-term connections and a strong fanbase.