https://padlet.com/nelsonhenriquez/SuperBowl You cannot go wrong with Queen Bey. en-us 2018-01-20 22:35:38 UTC 2018-02-05 01:29:20 UTC hello@padlet.com nelsonhenriquez https://padlet.com/nelsonhenriquez/SuperBowl/wish/223165368 There were a few strategies in the making of this ad. For starters, PepsiCo., the agency responsible for the commercial, incorporated a major celebrity to captivate the audience. What a better person to star than one of the most talented artists of this time and the year's Super Bowl half-time performer. Incorporating a brand new song never heard before is another strategy highlighted in this ad to reel in viewers. Since the concept of the commercial is to "embrace the past and live in the now", I believe the target audience is pretty much anyone watching the Super Bowl. The message is universal which helps relate to many people, whether they are Beyonce fans or not. In all, I would say this is my favorite Super Bowl ad because it depicts Beyonce during the many stages in her life, the "Grown Woman" single, and obviously because it's Yonce. ]]> 2018-01-21 23:51:09 UTC https://padlet.com/nelsonhenriquez/SuperBowl/wish/223165368