Exploring professional texts: About us section by Verena https://padlet.com/dgs84y88sy/6lmio4f503v0bdio en-us 2025-03-13 11:38:37 UTC 2025-03-20 08:09:48 UTC hello@padlet.com Text type: we have looked at 'About us' sections on (organic) grocery store websites dgs84y88sy https://padlet.com/dgs84y88sy/6lmio4f503v0bdio/wish/3364569402 https://www.stonyfield.com/about/

https://www.publix.com/

]]> 2025-03-13 11:40:38 UTC https://padlet.com/dgs84y88sy/6lmio4f503v0bdio/wish/3364569402 Target audience dgs84y88sy https://padlet.com/dgs84y88sy/6lmio4f503v0bdio/wish/3364570014 the target audience are non-expert readers, potential customers, and people with an interest in learning about the company

]]> 2025-03-13 11:41:10 UTC https://padlet.com/dgs84y88sy/6lmio4f503v0bdio/wish/3364570014 Main purpose dgs84y88sy https://padlet.com/dgs84y88sy/6lmio4f503v0bdio/wish/3364570048 to persuade: customers to shop at their stores and to convince them that their company is superior to others

]]> 2025-03-13 11:41:12 UTC https://padlet.com/dgs84y88sy/6lmio4f503v0bdio/wish/3364570048 Research question dgs84y88sy https://padlet.com/dgs84y88sy/6lmio4f503v0bdio/wish/3364570092 How are grammatical, lexical, visual, and rhetorical features used in About Us sections to persuade customers to choose their stores over others?

]]> 2025-03-13 11:41:14 UTC https://padlet.com/dgs84y88sy/6lmio4f503v0bdio/wish/3364570092 Textual features dgs84y88sy https://padlet.com/dgs84y88sy/6lmio4f503v0bdio/wish/3364570135 Grammar:

  • Exclusive we + active voice: We've been working for you, your family, and our planet since 1983.

Lexical:

  • Emotive language: We've been passionate, we care, we want, we are thankful

Rhetorical:

  • Repetition/mention of the brand name:

    • Stonyfield Organic yogurts, smoothies,...

    • Since 1930, Publix has grown...

Visuals:

  • Company logo


]]> 2025-03-13 11:41:17 UTC https://padlet.com/dgs84y88sy/6lmio4f503v0bdio/wish/3364570135 Secondary purpose dgs84y88sy https://padlet.com/dgs84y88sy/6lmio4f503v0bdio/wish/3364604251 to inform: about the company's values, leadership style, and how they source their products

]]> 2025-03-13 12:06:46 UTC https://padlet.com/dgs84y88sy/6lmio4f503v0bdio/wish/3364604251