Good marketing strategy by Maja Drobne https://padlet.com/maja_drobne/marketingstrategy Out of your experiences… what makes a marketing strategy in practice successful? en-us 2022-03-17 09:56:18 UTC 2022-06-30 08:26:51 UTC hello@padlet.com evidences/proof of sustainability https://padlet.com/maja_drobne/marketingstrategy/wish/2101754733 2022-03-18 11:30:01 UTC https://padlet.com/maja_drobne/marketingstrategy/wish/2101754733 segmentation of customers https://padlet.com/maja_drobne/marketingstrategy/wish/2101754991 2022-03-18 11:30:18 UTC https://padlet.com/maja_drobne/marketingstrategy/wish/2101754991 https://padlet.com/maja_drobne/marketingstrategy/wish/2101755191 -technically prefect
-depends on audience
-originality
-the real face of teritory, real life of inhabitants
-not place and destination but experience
-with respect to local inhabitatnts  ]]> 2022-03-18 11:30:25 UTC https://padlet.com/maja_drobne/marketingstrategy/wish/2101755191 structured marketing https://padlet.com/maja_drobne/marketingstrategy/wish/2101755404 2022-03-18 11:30:39 UTC https://padlet.com/maja_drobne/marketingstrategy/wish/2101755404 https://padlet.com/maja_drobne/marketingstrategy/wish/2101755866 of season tourism promotion

booking.com sustainable sign]]> 2022-03-18 11:31:04 UTC https://padlet.com/maja_drobne/marketingstrategy/wish/2101755866 promote tourism : not during the summer https://padlet.com/maja_drobne/marketingstrategy/wish/2101756785 2022-03-18 11:31:57 UTC https://padlet.com/maja_drobne/marketingstrategy/wish/2101756785 marketing approach based on the customer https://padlet.com/maja_drobne/marketingstrategy/wish/2101757807 2022-03-18 11:32:55 UTC https://padlet.com/maja_drobne/marketingstrategy/wish/2101757807 do the opposite of greenwashing; promotion based on reality/proofs/authenticity/sincerity https://padlet.com/maja_drobne/marketingstrategy/wish/2101759280 2022-03-18 11:34:08 UTC https://padlet.com/maja_drobne/marketingstrategy/wish/2101759280 https://padlet.com/maja_drobne/marketingstrategy/wish/2101761823 strategic promotion by the region]]> 2022-03-18 11:36:23 UTC https://padlet.com/maja_drobne/marketingstrategy/wish/2101761823 Difficult, we are not persons of marketing https://padlet.com/maja_drobne/marketingstrategy/wish/2101763470 - learning from the videos; clear information; typs for tourists on the characteristics of the place, values
- targeted to real targets; select real targets; build promotion precisely; know who your customers are; what are the needs of target groups
- communication of info that are real; represent reality; that it matches their expectations
- proper target
-proper message 
- credibility of destination
- digital era 
- digital nomads; alternative to 3S tourism offer; key elements that differentiate the destination; why destination is special, best offer
- looking for new target groups & creatin NEW products
- we need to offer something more, niche tourism not only for high season (birds watching, bear watching)
- educational tour, of the journalists, influencers
- you need to take tourism strategy into consideration!]]> 2022-03-18 11:37:56 UTC https://padlet.com/maja_drobne/marketingstrategy/wish/2101763470 - DMO has important role in preparation of the marketing strategy; need to work together with private businesses; to tell common message, common story https://padlet.com/maja_drobne/marketingstrategy/wish/2101765282 2022-03-18 11:39:28 UTC https://padlet.com/maja_drobne/marketingstrategy/wish/2101765282