https://padlet.com/iglesias1/6j9eai4oaunm Made with a taste for adventure en-us 2019-07-18 17:18:05 UTC 2026-01-25 22:07:10 UTC hello@padlet.com alan_m_fierro https://padlet.com/iglesias1/6j9eai4oaunm/wish/371601572 chapter 10: the marketing department

the marketing director will have people responsible for: market research, sales, promotion and distribution

departments: 

-sales department: sales of the product, it will have separate sections for each region where the product will be sold

-market research: find coustomers needs, study market changes, and the competitors. with this information the marketing director will make desicions:
          -new products
          -pricing levels
           -sales strategies
- promotion strategies

-promotion department:

-distribution department: transport the product to the market

]]> 2019-07-18 17:27:08 UTC https://padlet.com/iglesias1/6j9eai4oaunm/wish/371601572 odriozolafelipe https://padlet.com/iglesias1/6j9eai4oaunm/wish/371601601 i) Identify consumers needs 
ii) Satisfy consumers needs 
iii) mantain customers loyalty 
iv) Gain information about costumers 
v)]]> 2019-07-18 17:27:23 UTC https://padlet.com/iglesias1/6j9eai4oaunm/wish/371601601 roroargento2 https://padlet.com/iglesias1/6j9eai4oaunm/wish/371601869 reasons of market changes:
a)consumer tastes and fashions change
b)changes in tecnology(old products=old version)
c)change in incomes
d) ageing population

reasons of markets being more competitive:

a)globalisation (it means that products are increasingly sold all over the world)
b) transportation improvements(it means that it is easier to get products one part to another)
c)e-commerce(customers can search products and buy from overseas markets)

in order to remain succesful, a business may need to:
a) mantain good customer relations
b)keep improving its existing product
c)bring out new products to keep customers`interest in their company
d)keep costs low to mantain competitiveness





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