a. Boutique?

b. Department Store?

c. Online Store?

d. (Own Retail Label) Specialty Chain Store

 

2.  You deal directly with your suppliers and sources.

3.  With private branding, you create your own unique image, which begets a marketing identity and promotes stronger customer recognition and loyalty.

4.  The packaging and labels are tailored to meet the private label owner's specifications, including product name, description, company's logo and contact information.

5.  Private labeling gives you more control over pricing, marketing, sales and distribution.

6.  Sales of store brand are often more profitable than those of national brands because private label items are (usually) cheaper to make. (It's a given that the lower your expenses, the higher your profits will be).

7.  Private label allows the retailer to get the styles a customer is looking for in stock or quickly acquired, and ready to ship.

8.  Specific private label products are available only from the retailer - that is to say, customers can't go onto another website or into a store and find the specific private brand product name that you have.     

9.  It is YOUR "brand" name that is identified with the product. (Note: In this case, Amazon is NOT using its own name, rather has signed on at least six companies with cheery-sounding fashion names).

10.  Private labels make it harder for competitors to match and price check similar products.

Disadvantages:

- House brands build on brand reputation. This is a mixed bag for Amazon. Will its private label items catch on? Amazon will have to strive for recognition and this takes time. 

-- Private label products are sometimes perceived to be of lesser quality than those of established brand-name retailers.

-- Customers may not feel the same about private brand fashion items as they do about other brand-name items. For example, customers have said that they find name brands and house brands pretty equal -- when it comes to things like cereal -- but they're not so sure when it comes to fashion.

http://upstreamcommerce.com/blog/2016/03/27/10-advantages-private-label-branding

Supplier:

Advantages: