Susie Lowe is the go-to lifestyle photographer for some of Scotland’s – and the UK’s – best-known brands and publications.

Her photographs have appeared in a wide range of top quality national and international publications, including Grazia, Stylist, Condé Nast Traveller, Sunday Times Style, The Scotsman, Apartment Therapy and Design Sponge.

Susie has created successful campaigns and beautiful content for hundreds of high profile brands, including Rocco Forte, Lululemon, Diageo, Seafood Scotland, Radisson and Knight Frank.

            

“Susie and her stunning photos played a key part in establishing The Pink House as one of the UK’s most respected and high-profile interior blogs in under a year. Her clean, bright, beautifully composed photos have also helped The Pink House’s Instagram account grow to 20,000 followers in 12 months. Susie has an instinctive understanding of social media and digital marketing and I would highly recommend her to any blogger, editor or brand looking to produce content of the highest possible quality

Available for commissions and keen to collaborate on new and interesting projects.

BA Photography & Film Napier University, Edinburgh

 

2017 – RSA Open Exhibition The Royal Scottish Academy of Art and Architecture, Edinburgh

2017 – Livestock Keepers National Museum of Scotland, Edinburgh

2017 – The Collection Series: Works from a Private Photography Collection Stills, Edinburgh

2015 - Group Exhibition: Feature Shoot, Flora & Fauna Photoville, NYC

2015 – Livestock Keepers Scottish Parliament, Edinburgh

2013 - Group Exhibition: The Photographers Collective, Collection III The Drill Hall, Edinburgh

2013 – No More Than a Mile Andrew Carnegie Birthplace Museum, Dunfermline

2012 – Group Exhibition: The Photographers Collective, Collection II Streetworks, Edinburgh

The question is an important one to anyone that is developing a social media strategy or hoping to apply the principles of social media to their organisation’s research process.

Uses and gratification theory provides a useful framework for categorising the needs that social media satisfies.

While social media isn’t necessarily the be-all end-all for your online marketing efforts, it can play a substantial role in getting you substantial results.

When you post to your social media network, anyone who likes or follows your business profile will see it, so whether you’re sharing valuable information or a silly story, you’re getting in front of your viewers. If your viewers find it share-worthy and post it to their profiles, their followers will see it as well, and then those followers share with their followers, and so on, and so on (think multiplier effect)

What if there was a way to have an open two-way channel for communication with your prospects and customers?

Oh wait. There is. It’s called social media.

Whether you’re there or not, your prospects are looking to social media first to connect with you. So be there. Because when people have an opportunity to give valuable insights, they feel important, and they give you an opportunity to improve your products, services and marketing strategies with their feedback.

Take what we’ve told you about communicating with prospects and extend that opportunity out to your clients. The open communication and convenience of social media is extremely conducive to building deeper relationships with your clients. As I said before, when people have an opportunity to connect with you or provide feedback, it makes them feel like they have a voice, and when you respond in a prompt and professional manner, you boost customer loyalty, which means better client retention

Every time you include a link to your website in a social media post, you’re creating new points of entry for viewers to get to your website.

Let’s say you posted a new article on your website’s blog and posted it to your Facebook page. Your post gets shared among your Facebook followers, and so more people are clicking to read it, and the more people click, the more visits you have to your website. The more people visit your website, the higher your site ranks on Google, and the higher your site ranks when people search for your industry, the more organic traffic you get to your site.

Sharing information, achievements and mindless musings is much faster than it was thirty years ago. If you have a marketing message you want to get to your audience as quickly as possible, all you have to do is post it your social media accounts.
It’s really easy to post and share relate-able, humanizing content without spending a single dime. Plus, it’s FAST.

The benefit here is that your followers see you as a person just like them, making you stand out more in their minds, and you can get in front of them with a quickness, which is never a bad thing.

We’ve all heard of Facebook stalking. Or Twitter stalking, or LinkedIn stalking, or whatever form of online stalking you prefer. But basically, watching your competitors’ activities not only keeps you up to speed on what they’re doing but could also provide extra insight into your industry’s advancements.

With that kind of knowledge at hand, you can compare your competitors’ business actions to yours and use that knowledge to improve your business strategies to stay ahead of the curve. (Hootsuite has an awesome article featuring social media monitoring tools that help you keep your finger on the pulse of your industry.

2. Fill-in-the-blank posts (e.g. “If I had $1 million I would

3. Polls: While Facebook offers built-in polls, I find running them manually works best for boosting engagement (e.g. “Which of these books is your favorite?”

4. Behind-the-scenes photos: Take candid shots of yourself, your employees, or snap a shot of your office or workspace.

5. Statistics or data: Share new, relevant industry statistics (these perform great in terms of retweets and shares)

Link to a controversial blog post: There’s nothing better for eliciting engagement than a little controversy.

Ask for input on your products: Your followers will love giving their thoughts on how to improve your products

As Lewis Carroll so aptly put it, "If you don't know where you are going, any road will get you there." Writing down your goals breathes life into your marketing plan. It also clearly aligns your team with your mission and vision.

Be bold, be clear, and be strategic with your goals. Don't allow emotion to cloud your judgment. Say what you're going to do within your first 30 days, then commit to following through.

Your value proposition tells your ideal customer (e.g. your social media audience) why they should follow, engage, and ultimately buy from you. Define a common language that bleeds into your company culture and instills a feeling of strength in your brand.

Your value proposition is designed to build strong brand recognition, establishing brand equity and an eventual buy-in across your social channels.

Once you've set up your social networks, it's time to optimize them for search. Not sure how to do this? It's as easy as identifying the words that best define and describe your business.

Those words will translate into keywords or hashtags across social media. Go to sites like Hashtagify or RiteTag to find keywords that are relevant to your audience. If you're a bakery, use the words your audience would actually use to describe you

Many brands spend so much time creating and finding great content that they miss out on relationship building. Instead, pay attention to the needs of your audience. Use tools like Social Mention or Omgili to stay involved in the conversation

To make the biggest impact, you have to stay focused on what matters most. But too often, businesses are unclear as to what kind of data to track in social media. Is it statistics? Analytics? Research? The answer is "all of the above."

Not taking advantage of data is like stumbling around in the dark. That's why your social media decisions must get backed up by real data.

Identify your top promoters and create a more effective customer communication pathway through social media. You can do this by refining personalization of your content across all social networks. Don't push the same content to each channel. Be aware of specific needs on Facebook, Instagram, Twitter, and Snapchat. Manage content and campaigns to optimize engagement and advocacy.

Nothing will make a brand’s marketing efforts go south quicker than offensive social media posts. There are numerous ways you can hurt your online reputation, including appearing misogynistic or homophobic, making jokes about dire situations in the news, or coming across as racist in a post. Make sure the person who handles your posts is trustworthy and, for an extra step of caution, require all posts to be approved before going live.

     

Communication – is specifically  the successful conveying or sharing of ideas and feelings

Green also has a calming effect when used as a main color for decorating. It is believed to relieve stress by helping people relax. It is also believed to help with fertility, making it a great choice for the bedroom.

Understanding how the News Feed works is tough because the algorithm is always changing. So TechCrunch launched this research project for today’s 10th anniversary of News Feed, interviewing Facebook’s team members, compiling the company’s announcements, and reviewing a decade of our coverage. The result is this helpful explainer, which we’ll keep updated as new changes roll out so it’s always accurate.

Facebook’s objective is to select the most relevant and engaging stories to show in the News Feed. It wants to choose the best content out of several thousand potential stories that could appear in your News Feed each day, and put those in the first few dozen slots that you’ll actually browse through.

Facebook prioritizes stories you’ll Like, comment on, share, click, and spend time reading, which we’ll refer to as “engagement”. Facebook also runs both online surveys and offline focus groups to get more feedback about what stories people think should appear.

The more engaging the content, the more you’ll come back to Facebook, and the better it can accomplish its mission of connecting people while also earning revenue from ads shown in News Feed.

In photographic art, the most important communication is that of emotion. You want the viewer to share your feeling of when you were there. This basically comes down to being able to compose, expose and focus while being in the right place at the right time. Easy right? No! you have to practice, composition, focus & exposure and be at many different places at different times until you get the combination.

For example, think about the last time you had a bad experience with another company or brand.

Did the problem arise because the reality of the experience failed to match your expectations of what you thought would happen? If there was a problem with the product or service, how did they company handle your complaint?

It's a fact that people (i.e. your clients) will be a lot more vocal to their family and friends about the things that went wrong during their interactions with you than with the things that went without a hitch, so you have to work hard to make sure every element of the experience you provide is as flawless as possible.

Most of this can be accomplished through timely and effective communication.

here is the link to check it out

here is the link to check it out

applied to the world of museums and galleries. Its controversial, but 

largely applauded, decision to abandon the traditional chronological 

curatorial format and juxtapose artists according to themes is motivated by two factor.
the first is a desire to enhance the museum’s appeal - more people 

reportedly now visit museums and galleries than attend football matches. 

The second is to establish a distinct brand appeal through its 

accessibility and forward-thinking approach to art, which will reduce 

its dependence on visitors to big exhibitions, and encourage them to 

develop a relationship with the whole Tate experiencearketing is a young profession in museums compared with other 

industries,’ says Catherine Holden, marketing manager at Tate. ’But we 

are now aware of our responsibility to our visitors and our 

collection.’ 

Indeed, the marketing team at Tate understood that the new Modern 

gallery on Bankside would be setting out its stall against the premier 

league of modern art museums across the world, including the Museum of 

Modern Art in New York, the Guggenheim, and Pompidou Centre in 

Paris.
https://www.campaignlive.co.uk/.../analysis-tate-modernised...tate-modern...gallery.../...
here is the link to check it out

S.W.O.T. is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is an organized list of your business’s greatest strengths, weaknesses, opportunities, and threats.

Strengths and weaknesses are internal to the company (think: reputation, patents, location). You can change them over time but not without some work. Opportunities and threats are external (think: suppliers, competitors, prices)—they are out there in the market, happening whether you like it or not. You can’t change them.

Existing businesses can use a SWOT analysis, at any time, to assess a changing environment and respond proactively. In fact, I recommend conducting a strategy review meeting at least once a year that begins with a SWOT analysis.

New businesses should use a SWOT analysis as a part of their planning process. There is no “one size fits all” plan for your business, and thinking about your new business in terms of its unique “SWOTs” will put you on the right track right away, and save you from a lot of headaches later on.

SWOT analysis is typically conducted using 

a four-square SWOT analysis template, but you could also just make lists for each category. Use the method that makes it easiest for you to organize and understand the results.

I recommend holding a brainstorming session to identify the factors in each of the four categories. Alternatively, you could ask team members to individually complete our free SWOT analysis template, and then meet to discuss and compile the results. As you work through each category, don’t be too concerned about elaborating at first; bullet points may be the best way to begin. Just capture the factors you believe are relevant in each of the four areas

When using SWOT analysis, an organization needs to be realistic about its good and bad points. Analysis needs to be kept specific by avoiding gray areas and analyzing in relation to real-life contexts. For example, how do the organization’s products and services compare to those of competing firms? SWOT analysis should be short and simple, and should avoid complexity and over-analysis, as much of the information is subjective. Thus, companies should use it as a guide and not a prescription.

Read more: SWOT Analysis Definition | Investopedia https://www.investopedia.com/terms/s/swot.asp#ixzz5DrT5Q2U4
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Formerly called

 | Apple Computer Company
(1976–1977)Apple Computer, Inc.
(1977–2007)

 | Public
Traded as | NASDAQ: AAPLNASDAQ-100 componentDJIA componentS&P 100 componentS&P 500 component
ISIN | US0378331005
Industry | Computer hardwareComputer softwareConsumer electronicsDigital distributionSemiconductorsFabless silicon designCorporate venture capital
Founded | April 1, 1976; 42 years ago
Founders | Steve JobsSteve WozniakRonald Wayne
Headquarters | Apple Park, 1 Apple Park Way, Cupertino, California, U.S.

Number of locations

 | 499 retail stores (2017)

Area served

 | Worldwide

Key people

 | Arthur D. Levinson (Chairman)Tim Cook (CEO)Luca Maestri (CFO)Jeff Williams (COO)
Products | MacintoshiPodiPhoneiPadApple WatchApple TVHomePodmacOSiOSwatchOStvOSiLifeiWork
Services | Apple PayApple StoreiTunes StoreApp StoreMac App StoreiBooks StoreiCloudApple Music
Revenue |

US$229.234 billion^[1] (2017)

 |

US$61.344 billion^[1] (2017)

 |

US$48.351 billion^[1] (2017)
Total assets |

US$375.319 billion^[1] (2017)
Total equity |

US$134.047 billion^[1] (2017)

Number of employees

 | 123,000^[1] (2017)
Subsidiaries | ShazamTextureFileMaker Inc.AnobitBraeburn CapitalBeats ElectronicsApple Energy, LLCApple Sales International^[2]Apple Worldwide Video^[3]
Website | apple.com

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. The company's hardwareproducts include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple's software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud.

Apple's worldwide annual revenue totaled $229 billion for the 2017 fiscal year. The company enjoys a high level of brand loyalty and has been repeatedly ranked as the world's most valuable brand. However, it receives significant criticism regarding the labor practices of its contractors, its environmental and business practices, including anti-competitive behavior, as well as the origins of source materials.

 | Societas Europaea
Traded as | FWB: PUM
Industry | Clothing and consumer goodsmanufacture
Founded | 1948; 70 years ago
Founder | Rudolf Dassler
Headquarters | Herzogenaurach, Germany

Area served

 | Worldwide

Key people

 | Bjørn Gulden, CEOMichael Lämmermann, CFOLars Sørensen, COO
Products | Footwear, apparel, accessories, sportswear, sports equipment
Revenue |

€4.1 billion (2017)^[1][2]

 |

€244.6 million (2017)^[1]

 |

€135.8 million (2017)^[1]
Total assets |

€2,853.8  billion (2017)^[1]
Total equity |

€1,656.7 billion (2017)^[1]
Owner | Kering
(85.8%)^[3][4]

Number of employees

 | 11,787 (end 2017)
Subsidiaries | Cobra Golf
Website | www.puma.com

PUMA SE, branded as PUMA, is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories, headquartered in Herzogenaurach, Bavaria, Germany. PUMA is the third largest sportswear manufacturer in the world.^[5] The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and PUMA. Both companies are currently based in Herzogenaurach, Germany.

PUMA has been a public company since 1986, listed at the Frankfurt Stock Exchange. Since 2007 PUMA has been part of French group Kering (formerly known as Pinault-Printemps-Redoute or PPR). Since 1 July 2013, the company has been led by former football professional Bjørn Gulden (CEO).

As of 2016, PUMA SE employs more than 10,000 people worldwide and distributes its products in more than 120 countries