Unit 2 - Lou McCorkindale by Lou McCorkindale

Key Terminology

lou_mcc1 — 2015-09-14 14:53:20 UTC

1.1 What is research?

Primary research- Research that you carry out yourself using methods such as a questionnaire.

Secondary research- Research that others have collected, you can find these in books.

1.2

1.3 Identify problems the companies may face when conducting research

Biased results or inaccurate results. Also generalisation.

1.4 What are the benefits / purpose of research that the company caries out?

They receive the relevant information required furthermore it's trustworthy as they carried it out.

lou_mcc1 — 2015-09-14 14:53:37 UTC

What qualities make a good researcher? How would you rate yourself on each quality? 1 :) - 5 :(

A people person (2)

Quick thinker (3)

Systematic (2)

Think out-side-the-box (4)

What skills do you need to develop?

Spelling.

lou_mcc1 — 2015-09-21 10:27:27 UTC

15 years and younger: Well known pop groups, for example young girls

16-24 years: Social media

25-44 years:

45-64 years:

65 years and older: BBC Radio 2

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