https://www.forbes.com/sites/theopriestley/2015/07/04/apple-is-forcing-ubiquity-and-conformity-on-consumers/#25550ca54b76
In this article it talks about how Apple, the world's number 1 technology company is 

https://hbr.org/2013/07/conformity-and-the-crowd
Over the past decade, companies have began to use online ordering capabilities to develop a powerful marketing tool “mass customization”. For example, Nike, Porsche, and Ford all give consumers the ability to choose colors and other options and opinions. According to the article they got data and 149 consumers who had designed a car asked a social media friend for feedback before finalizing the order, they also studied 684 customers who had designed a car without getting any feedback. They found out from the data that the customers who got feedback tended to modify their configurations in order to conform to it. Social media sharing can play an important role in increasing brand awareness and well knowing.

2) "The Battle For Power Over the Internet" from The Atlantic. October 24, 2013

3) https://www.theatlantic.com/technology/archive/2013/10/the-battle-for-power-on-the-internet/280824/

4) This article discusses how the government and technological corporations, sometimes working with each other, control what technological devices we have to use, what information is available, and how these devices are maintained. Now that we use more devices such as smart phones, iPads, Chromebooks, and kindles, it is easier for corporations to control because they control when updates are sent out to each device, and when security programs are updated. This also limits which operating systems on each of our devices we can use, since each phone is maintained by a different corporation. Even our pictures  and documents are now being stored on company clouds in order to give us more storage capability. This allows for easier tracking by companies, and by the government. Unfortunately, only a small percentage on the population has the technical skills to get around this, so the vast majority of us go ahead and accept this as our fate, fall in line, buy the newest phones and devices, do the updates at they get sent to us, without even giving it a second thought. We are conforming, without even being forced to. We do it because it is just easier.

2) "Why Are Teens Easting Tide Pods? An 18th Century Prison Design Might Explain It" from NewsWeek. January 26, 2018 by Harry T. Dyer.

3) http://www.newsweek.com/why-teens-eating-tide-pods-18th-century-prison-might-explain-792172

4) This article discusses the prison experiment theory that people will police themselves if they believe someone is watching. With the Tide Pod Challenge, and other supid pranks and videos being posted on social media, the teenagers are choosing to watch and participate because they think that makes them cool ,normal. The ones who come up with the ideas originally do it because they want to be watched by as many people as they can. The same can be said for people wanting to emulate the celebrities, TV personalities, Sports Stars. Everyone sees them and set high goals and expectations to try and be like them,. Even though some of these goals are unattainable. The one common factor is that all of this became possible thanks to the new technology of smart phones and social media. This is the avenue for mass effect and idealism for conformity to what people believe should be normal thanks to what they see.