1)Fake reviews

(CA) Online reviews are reliable and convenient to help customers to purchase products.

-Good Reviews :

-Bad Reviews :

2) Counterfeit goods

(CA) All the goods are verified and certified by authorities.

- Online shopping is not protected by central authority.

- The shady business of "fakes" and counterfeit goods has ballooned into a global industry worth as much as $461 billion, according to a new report from the Organisation for Economic Co-operation and Development.

- Online shops will deliberately conceal the truth that their goods are fake to gain massive profit.

- Customer will not be compensated for being scammed.

 

3) Identity theft

(CA)  Consumers’ identities are protected from misuse by the website.
- Customers' private information will be abused by the online shopping sites.

- Approximately 15M US residents have their identities used fraudulently each year with financial losses totalling upwards of $50 billion. 

- Story about a girl named Amy Krebs that was a victim of identity theft from a major credit card company in US.

Hook: How frequent do you buy things online?

Working Thesis Statement:

Online Selling is more beneficial, effective and efficient compared to Offline Buying & Selling.

Thesis Statement: 

Online Selling has a lower start-up cost, wider potential customer reach and has a higher margins and better cashflow. 

Background: 

Online Selling is relevant as there’s almost 50% of the whole worldwide population of people using the internet. Hence, selling products and items online will be more easily reached and promoted. 

Body Paragraphs:

Point 1: Lower Start-up Cost

Supporting Detail: No Shop Rental Fees

Evidence: 1,900 square feet, that would cost approximately $3,642 per month.

Supporting Detail: No Employee Salary 

Evidence: world's average salary - in PPP dollars - of $1,480 a month.

Analysis: Reduces cost, provides more advantages and reduces lost in case of business failure.

Point 2: Widen Potential Customer Reach

Supporting Detail: No Opening Time Restrictions.

Supporting Detail: Ability to purchase wherever. 

Analysis: Ability to sell more products and earn more money.

Counter Arguments

1: Website and Advertising Costs

Evidence: planning, designing, creating, hosting, securing and maintaining a professional e-commerce website isn’t cheap, especially if you expect large and growing sales volumes.

while online marketing can be a very efficient way of getting the right customers to your products, it demands a generous budget. This is especially true if you are competing in a crowded sector or for popular keywords.

2: Customers Trust: it can be difficult to establish a trusted brand name, especially without a physical business with a track record and face-to-face interaction between customers and sales staff. You need to consider the costs or setting up a good customer service system as part of your online offering.

Counter- Counter Arguments

1: These costs can be covered from the costs that we saved from rental and employee fees. Hence, we’re able to also make a profit whilst making online selling successful.

2: Customer Reviews can be done online to gain the trust of newer customers by having customers rate our services online. 

Conclusion: Hence, online selling is more beneficial overall compared to offline selling as time is passing by, things are evolving quickly.

Body paragraphs:
1)lower cost for online advertising

to show how online advertising can be more effective at less cost, providing more security 

2)the convenience for customers to find the adverts 

Customers use social media daily and they tend to see adverts around. This is why online advertising is more convenient for customers to find.

3)adverts are targeted internationally

Because of online advertising it will open towards the international market. For example, Facebook advertise many new products with different languages internationally.

Conclusion

Member: Charyl, Adrian Neoh, Muaz, Jisoo , Brian Chew

Intro: Have you ever imagine buying milk without leaving the house?

Working thesis: Online shopping is inconvenient because shipments are delayed and price are inconsistent.

Background: Online shopping is the action or activity of buying goods or services via the Internet. Online shopping is prevalent nowadays.

Points:
1) Delayed shipping

(Counter Argument: Shipping to house, H&M shipping)
2) Price inconsistency

(Counter Argument: Buy easily in a click. Hermo is online & convenient consumer affairs.)

Evidence: 
1) There were 2,616 complains on UPS for delayed shipping in the year 2017.
2) In Quora, there would be 1 bad pricing review in every 2 good pricing review.