Ideation by Tamara https://padlet.com/tamara_ross/6dlqh72uvx42 en-us 2017-12-14 07:32:01 UTC 2017-12-21 07:14:14 UTC hello@padlet.com Landing page optimisation + testing bret_bidenko https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381523  - Adobe target split testing
 - CTA testing - placement + wording]]> 2017-12-15 05:19:19 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381523 HL lead nurturing bret_bidenko https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381571 2017-12-15 05:20:17 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381571 Content hub on websites (broker & Bankwest) bret_bidenko https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381589 2017-12-15 05:20:39 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381589 More detail on product pages bret_bidenko https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381601 2017-12-15 05:20:53 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381601 Home page testing bret_bidenko https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381661  - scrolling carousel ]]> 2017-12-15 05:22:09 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381661 Information overload online tamara_ross https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381704 2017-12-15 05:22:42 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381704 Website is not needs based, it is product based tamara_ross https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381718 2017-12-15 05:22:58 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381718 Secondary offer placement: Description vs image hierarchy (AB Test) alexisbrendalim https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381734 2017-12-15 05:23:19 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381734 We don't have good timing with messaging arontucker https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381747 2017-12-15 05:23:47 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381747 We try and push them down a sales funnel too early tamara_ross https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381753 2017-12-15 05:23:54 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381753 Its not personalised or targeted to the customer tamara_ross https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381756 2017-12-15 05:23:58 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381756 Rich content for both WC & EC Home Ownership goals - not just a house, but apartments https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381763 2017-12-15 05:24:22 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381763 Rates in header blade in product page alexisbrendalim https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381768 2017-12-15 05:24:23 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381768 The customer journey is not seamless/clear - not intuitive way to navigate through the journey tamara_ross https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381773 2017-12-15 05:24:28 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381773 Improved calculator experience (Teaser / Snippet) (In-page experience) alexisbrendalim https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381792 2017-12-15 05:24:58 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381792 Sales and products are too prominent, we need to nurture before we sell tamara_ross https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381794 2017-12-15 05:24:59 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381794 Need more required documentation upfront ethanonly https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381796 2017-12-15 05:25:03 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381796 No clear differentiation around Bankwest (value prop) tamara_ross https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381801 2017-12-15 05:25:14 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381801 bree_hoskin https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381811 Deceptive messaging in campaigns

]]> 2017-12-15 05:25:36 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381811 Improved calculator tracking (Loan Amount, Product, Loan purpose) alexisbrendalim https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381819 2017-12-15 05:25:41 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381819 Offset calculator alexisbrendalim https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381836 2017-12-15 05:26:22 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381836 Customers have no way to start a journey and then continue at a later stage seamlessly tamara_ross https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381837 2017-12-15 05:26:23 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381837 Seamless calculator experience.. Customers use multiple calculators to before submitting an enquiry. Repayment > Borrowing > Fees calculator alexisbrendalim https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381841 2017-12-15 05:26:28 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381841 Customers have no ability to share or save preferred content tamara_ross https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381847 2017-12-15 05:26:46 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381847 Hard to find information/navigate bree_hoskin https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381852 2017-12-15 05:26:53 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381852 Product features are not as apparent as the product itself tamara_ross https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381907 2017-12-15 05:27:57 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381907 Simplified calculators bret_bidenko https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381908 2017-12-15 05:27:58 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381908 Feed customer input in calculators to application form alexisbrendalim https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381909 2017-12-15 05:27:58 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381909 Focus on the wrong selling point arontucker https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381913 eg. interest rates vs deposit amount 

]]> 2017-12-15 05:28:01 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381913 First time home buyer information and better discovery and research experience to let customers feel confident to start their application online. alexisbrendalim https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381928 2017-12-15 05:28:15 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381928 bree_hoskin https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381938 Hero-ing interest rates above other things

]]> 2017-12-15 05:28:24 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381938 No way to track my home loan application outside of the tracker or my home loan specialist/broker tamara_ross https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381943 2017-12-15 05:28:32 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381943 Too much bank jargon bree_hoskin https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381967 2017-12-15 05:29:04 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381967 Customised information and contact channels for different types of customers. Investors prefer to talk to someone vs read and find out everything online. alexisbrendalim https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381972 2017-12-15 05:29:17 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216381972 No one cares that we are bank of the year arontucker https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382014 2017-12-15 05:30:22 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382014 Seems like we don't know the customer bree_hoskin https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382021 2017-12-15 05:30:33 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382021 Too many home loan products, its confusing tamara_ross https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382024 2017-12-15 05:30:39 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382024 Customers can't easily locate the Home Loan Key Fact Sheet ethanonly https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382025 2017-12-15 05:30:39 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382025 Best rate on the website or risk based pricing? alexisbrendalim https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382032 2017-12-15 05:30:48 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382032 Lack of tools to help guide me through the home buying process tamara_ross https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382059 2017-12-15 05:31:48 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382059 What does comparison rate mean??? arontucker https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382101 2017-12-15 05:33:02 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382101 Consistent authenticated and unauthenticated experience. It's the same website to customers. alexisbrendalim https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382109 2017-12-15 05:33:08 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382109 Surface next best conversation in IBS for customers alexisbrendalim https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382151 2017-12-15 05:33:59 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382151 Missed key seasonal opportunity with contextual content to assist research and buying process without product push. https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382154 2017-12-15 05:34:05 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382154 Links to product pages would likely be helpful in the context of an article. bree_hoskin https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382219 2017-12-15 05:35:50 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382219 Easier way to compare value proposition for customers to identify what's best for them alexisbrendalim https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382227 2017-12-15 05:36:06 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382227 BE TRANSPARENT and proactive in communicating about rate increase, changes in product proposition, fee updates, etc. alexisbrendalim https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382314 + letting customers know they might benefit from switching to another loan]]> 2017-12-15 05:37:22 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382314 NAVIGATION alexisbrendalim https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382350 Do we need a mega menu?]]> 2017-12-15 05:38:10 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382350 Store finder update bret_bidenko https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382377 2017-12-15 05:38:50 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382377 Quicker / more reliable way to get in touch with HLS alexisbrendalim https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382394 2017-12-15 05:39:14 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382394 I'm too scared to apply online in case I get declined and it ruins my credit score tamara_ross https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382398 2017-12-15 05:39:17 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382398 Not sure what they need upfront to apply or what to expect when they hit that apply button bree_hoskin https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382405 2017-12-15 05:39:27 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382405 Respect customers' choice of contact methods. They don't like to be called at work alexisbrendalim https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382417 2017-12-15 05:39:43 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382417 Hard for customers to find the home loan tracker bree_hoskin https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382434

]]> 2017-12-15 05:39:59 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382434 24/7 chat support? alexisbrendalim https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382438 2017-12-15 05:40:02 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382438 HL tracker in IBS / App. If they're logged in, they should be able to do everything in one place. alexisbrendalim https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382464 2017-12-15 05:40:29 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382464 Lack of info about the difference between hitting apply and booking an appointment - what should they do and what should they expect on either path... bree_hoskin https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382469

]]> 2017-12-15 05:40:33 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382469 Personalised content based on returning visits alexisbrendalim https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382518 2017-12-15 05:41:41 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382518 Set the right expectation about pre-approvals. How can we tell customers they could borrow $X without them thinking they're committed to starting an application? alexisbrendalim https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382573 2017-12-15 05:42:33 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382573 Apply for a home loan not for a product tamara_ross https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382744 2017-12-15 05:46:38 UTC https://padlet.com/tamara_ross/6dlqh72uvx42/wish/216382744