·         Constantly new sushi restaurants are opening around the Netherlands, adding more and more competition

·         They are not on thuisbezorgd.nl for takeout. It is a very popular site and mo-jo lose potential customers.

·         Does not show up in first page when googling “Sushi Amsterdam” as well as a few of the big restaurant advise pages.

·         Growing culture for sushi, also has very competitive pricing compared to other similar all-you-can-eat restaurants like SUMO.

·         Due to its location close to the Amsterdam Central Station it is quite likely to have a lot of tourist and local people passing by and being intrigued. 

·         Articles are coming out with information that a lot of take away (drive to you) sushi in the Netherlands does not meet hygiene standards. This may result in more people going to a restaurant to eat instead. 

·         They can also benefit from the articles by making sure they have a high hygiene score and to publish that online compared to other local sushi restaurants.

·         They cater to event planning of up to 60 people, making a possible go to place if advertised to local businesses. They can have company events, meetings and other such events.