• ☐ Choose a final name for your coffee shop.

• ☐ Write a short description (2–3 sentences) explaining what makes your coffee shop special.

• ☐ Identify your theme or concept (e.g., eco-friendly, anime, book café, pet café, student study space, luxury café, etc.).

• ☐ Write your slogan (a catchy phrase that represents your brand).

2. Target Market

• ☐ Decide who your main customers are (e.g., students, families, office workers, travelers).

• ☐ Explain why your café appeals to this group.

• ☐ Describe what kind of atmosphere they would enjoy (quiet, fun, relaxing, stylish, etc.).

3. Menu Development

• ☐ Create a menu draft with at least:

  • 4–6 drinks

  • 2–3 food or snack items

• ☐ Choose your signature item (the most special or popular product).

• ☐ Add estimated prices (based on what you saw at the mall).

4. Visual & Design Ideas

• ☐ Brainstorm what your shop will look and feel like:

  • Colors

  • Furniture style

  • Music / lighting

  • Layout (rough sketch or notes)

• ☐ Note what makes your location good (foot traffic, nearby shops, type of customers).

5. Marketing Plan

• ☐ List 2–3 ways to attract customers (social media, posters, special events, discounts, etc.).

• ☐ Write a short advertising message or sample social media post.

6. Team Roles & Collaboration

• ☐ Confirm who is taking each role:

  • Manager

  • Designer

  • Chef / Menu Creator

  • Marketing Director

• ☐ Write down what each person will focus on before next class.

Fruit juice (apple, orange, lemon, watermelon): 20 RMB

Sandwich: 22 RMB

Salad: 30 RMB

Hot chocolate: 17 RMB

Scone: 14 RMB

Coffee (all kinds): 23 RMB