Apple understands that technology consumers often get overwhelmed. That’s true of other niches and industries, as well. Overwhelm can create a confusion in a marketing mix.

Apple helps reduce that consumer confusion by simplifying their web and sales copy. They completely eschew jargon or industry terms. Instead, they use simple, direct words and they continually stress the benefits that consumers absolutely need and will be thrilled by. This is part of their brilliance in content marketing; high tech without high tech terms.

Few brands have gone the route of creating stores devoted to their products, like Apple stores. Even fewer create events that rival rock concerts to celebrate and announce new products.

Even the earliest ads positioned Apple products as an experience, and not just some tech accessory or gadget.

Unfortunately for the latter, there’s not much relief. Apple has created a presence for itself on a variety of other social networks, including YouTube, LinkedIn (for job postings) and Facebook, but it’s pretty much a ghost town.

Even Apple-sponsored YouTube videos, like the one below showcasing the many unique and ingenious ways to use the iPad, invites users to create their own stories – but not on YouTube’s comments section, where comments have been disabled.

" It makes them look more professional, clean and mysterious. That’s what catches ones attention"