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      <title> Digital Business and Marketing Technologies by Irene Garcia</title>
      <link>https://padlet.com/iregarcia/semTue9group1</link>
      <description>SeminarTuesday9group1</description>
      <language>en-us</language>
      <pubDate>2017-02-13 13:59:56 UTC</pubDate>
      <lastBuildDate>2017-02-14 09:37:20 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
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         <title>Email Marketing </title>
         <author></author>
         <link>https://padlet.com/iregarcia/semTue9group1/wish/153649421</link>
         <description><![CDATA[<div>email marketing is sending commercial emails to a group of individuals or companies promoting products or services, usually using sold lists. This method can be used to promote services or products with new or existing customers. The benefits of this method are tht it is easily shareable, measurable, cost effective and increases brand awareness. The limitations are that most email inbox's have a spam folder which filters through all emails and the engagements ratio for the customers are&nbsp;very low. An example of this is online betting sites, &nbsp;these sites bombard customers to deposit money to receive different offers. </div>]]></description>
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         <pubDate>2017-02-14 09:17:53 UTC</pubDate>
         <guid>https://padlet.com/iregarcia/semTue9group1/wish/153649421</guid>
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         <title>Social media </title>
         <author></author>
         <link>https://padlet.com/iregarcia/semTue9group1/wish/153650523</link>
         <description><![CDATA[<div>socisl media marketing is the gaining of traffic or views through social media sites. This can be used for marketing as vast amount of people use social media in todays society, meaning the audience&nbsp; is a lot greater than traditional methods.&nbsp;The benefits of social media marketing are it&nbsp;can improve customer insight into the company,cost effective and easily distributed. This also helps the consumer feel attached to the company. The limitations to social media marketing are although cost effective not completely free as most social media sites will require a payment for business'. Usually facebook requires companies to pay for ads and promotional posts. </div>]]></description>
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         <pubDate>2017-02-14 09:25:00 UTC</pubDate>
         <guid>https://padlet.com/iregarcia/semTue9group1/wish/153650523</guid>
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      <item>
         <title>mobile commerce </title>
         <author></author>
         <link>https://padlet.com/iregarcia/semTue9group1/wish/153651716</link>
         <description><![CDATA[<div>mobile commerce is the buying and selling of goods through hand held devices. This can be used for marketing as most platforms use ads space and different methods for companies to advertise. The benefits of this are again large audience, easy to reach consumers and its still a growing market. The limitations are that mobile devices have smaller display screens meaning hard to reach consumer also poor internet connection means slow speed and adverts being sluggish or poor quality,. A specific example of this is mobile banking this is a new service to mobile commerce marketing. </div>]]></description>
         <enclosure url="" />
         <pubDate>2017-02-14 09:31:36 UTC</pubDate>
         <guid>https://padlet.com/iregarcia/semTue9group1/wish/153651716</guid>
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