Teach Back: Material from Week 1 (Marketing in the 21st Century) by Sales Apprenticeship https://padlet.com/siobhanmagner/6ac0qwgy9kfb9tcf Summarise the topic in your own words. Use 4-5 bullet points. en-us 2021-08-18 13:39:13 UTC 2023-04-24 09:11:20 UTC hello@padlet.com Traditional targets more of a local audience https://padlet.com/siobhanmagner/6ac0qwgy9kfb9tcf/wish/1690827865 The most successful businesses use a combination of different types of marketing strategies, whether they’re contemporary or traditional, to get great results.]]> 2021-08-23 09:08:52 UTC https://padlet.com/siobhanmagner/6ac0qwgy9kfb9tcf/wish/1690827865 Contemporary targets customer orientation opposed to to traditional market orientation https://padlet.com/siobhanmagner/6ac0qwgy9kfb9tcf/wish/1690828784 Since contemporary marketing uses a digital platform, it’s more customisable and adaptable]]> 2021-08-23 09:09:56 UTC https://padlet.com/siobhanmagner/6ac0qwgy9kfb9tcf/wish/1690828784 https://padlet.com/siobhanmagner/6ac0qwgy9kfb9tcf/wish/1690830528 Brand Reach
Buying Process understanding
Customer Loyalty 
Customer Education
Competition Lead]]> 2021-08-23 09:11:20 UTC https://padlet.com/siobhanmagner/6ac0qwgy9kfb9tcf/wish/1690830528 Contemporary Eg. https://padlet.com/siobhanmagner/6ac0qwgy9kfb9tcf/wish/1690831924 Social Media, Websites, Email
Modern approaches, on the other hand, heavily depend on technology, but they’re more cost-effective]]> 2021-08-23 09:12:30 UTC https://padlet.com/siobhanmagner/6ac0qwgy9kfb9tcf/wish/1690831924 https://padlet.com/siobhanmagner/6ac0qwgy9kfb9tcf/wish/1690833721 Marketing Concept, Customer centered marketing, Finding the right customer for the product instead of pushing the product to every customer.]]> 2021-08-23 09:14:17 UTC https://padlet.com/siobhanmagner/6ac0qwgy9kfb9tcf/wish/1690833721 Traditional e.g. https://padlet.com/siobhanmagner/6ac0qwgy9kfb9tcf/wish/1690833770 business cards, radio, newspaper, flyers, billboard 
Traditional strategies are easier to understand, but they’re more costly to maintain due to the amount of material that needs to be printed regularly.]]> 2021-08-23 09:14:21 UTC https://padlet.com/siobhanmagner/6ac0qwgy9kfb9tcf/wish/1690833770 STP https://padlet.com/siobhanmagner/6ac0qwgy9kfb9tcf/wish/1690833931 Segmentation, Targeting & Positioning

Segmentation:
Breaking up the market into the who (demographic), where (geographic), Why (Psychographic), how its used (behavioral)

Targeting:
Taking the most viable segment after considering its Size, Profitability, Ease of Reach. Picking whichever is most attractive to your company.
Undifferentiated (Mass), Differentiated and Concentrated

Positioning:
How to position your brand to allow your customer to receive it in the best way. Making sure your company is desirable compared to your competitors.


]]> 2021-08-23 09:14:30 UTC https://padlet.com/siobhanmagner/6ac0qwgy9kfb9tcf/wish/1690833931 https://padlet.com/siobhanmagner/6ac0qwgy9kfb9tcf/wish/1690839620 Societal Concept, Marketers have a moral responsibility to promote what is good for people as opposed to what they may want. Delivers value in a way that maintains or improves the well being of consumers and society as a whole ]]> 2021-08-23 09:19:55 UTC https://padlet.com/siobhanmagner/6ac0qwgy9kfb9tcf/wish/1690839620 mclohessy_1 https://padlet.com/siobhanmagner/6ac0qwgy9kfb9tcf/wish/2565414150 The Characteristics of a Market Orientated Organisation
·        Is customer driven and centred on satisfying customer needs
·        Has a competitive advantage
·        Is capable of change
·        Is responsive to customers’ needs before, during and after the sale of the product
·        Is profit driven
·        Is responsive to society’s well being
(D. Rogan, 2006)
]]> 2023-04-24 09:11:06 UTC https://padlet.com/siobhanmagner/6ac0qwgy9kfb9tcf/wish/2565414150