Initial thoughts and feelings about this course and task

A quick travel guide to one of the top islands of the world, Boracay. Slightly different to just the normal simple beach video.

Very beautiful shots of Sellicks beach, showcasing the beauty of the beach from an aeiral view. An idea that has definitely inspired me to try for my promotional video. I

The articles discusses underlying important reasons of the experiences of individuals and families engaging with beach environments, especially in local areas. In the article Ashbully et. al. the authors emphasised on the results of their findings that shows the wide range of improvement with psychological, social as well as physical health benefits of children aged 8-11 years who regularly engage with beach environments. My aim will be to emphasise these points and show this on my promotional video by showing positive interaction with teenagers and the beach environment . 

 My target audience will be beach goers. Particularly teenagers, age group 13-17 years old.  Girls that love spending their free time at the beach. 

 

For the message of my promotional video, I will keep it simple. “Experience the beauty of Sellicks Beach”. My message will be to encourage teenagers, to spend more time outdoors, particularly on the beach. Health benefits mentally and physically just being outdoors and in a very accessible as well as inexpensive way to have fun and enjoy life. 

 

The tone will be vibrant, excitement and happy. I want my target audience to feel the video as inviting and welcoming, to show emotions of wanting to visit and experience the beach. 

 

Identify the call to action – what do you want your audience to do?
After watching the video, my call for action is to persuade the audience to visit and experience the beach itself. To feel the emotions of excitement and a sense of adventure. The aim is to promote the beach with beautiful shots to inspire them to see and feel that emotion themselves. 

 

            

The opening scene will show the horizon of the beach, capturing the beach from a bird’s eye view. It’s captured during sunset, to show the warmth and relaxing energy of the beach. 

This scene will be showed in slow motion with calming beat playing on the background to enhance the feeling of relaxation in an attempt to let the viewers experience the feeling of physically be there in person.
 
The next scene will be a girl walking down the ramp towards the beach, this scene will be captured on a wide angle to showcase the view of where she is walking towards which is the beach. 

The next will transition to a close up scene of her feet walking on the sand, emphasizing the details of the foot print left on the sand as she takes every step. 

The following scene will show another horizon view of the beach, this time captured from waters and looking out to the shore followed by a scene of the girl smiling and laughing. (not included)


It will then transition to a close up scene of the waves crashing into the girl’s feet. The wave crashing into her feet will be shown twice and then transition to a scene where the girl feels the water with her hands, slowly lifting her arms and hands to the air and capturing the water drip and fall back to the water. 

The drops of the water will be focused as each one hits the water making a splash. The following scene will show the girl exploring the other side of the beach where there are rocks and her climbing from one to the other and finally her climbing up one of the big rocks to lay and watch the beach in front of her. This will be captured through the girl’s point of view and this particular scene will end with a bird’s eye view of her laying on the rock looking out to the beach. 
Next will show the girl laying on a beach towel, wearing sunglasses and a hat soaking up the warmth of the sun. This scene will go on for a while, emphasizing of the girl enjoying her time and relaxing at the beach, with food and cold drinks close to her. This scene will start from a close up of her and slowly face the sun, capturing the rays and fades into the white. The closing scene will be a time lapse of the beach, showing from sunrise to sunset. Ending with the words “Experience the beauty of Sellicks Beach”. 

What were your initial thoughts about creating the video?

Initial thoughts when first given the assignment to create and produce my very own video was exciting. I viewed it as a way to explore my creativity even further as well as an opportunity to apply the skills and to practice what we have been taught in the past few weeks and from completing assignment one. 

Did the video turn out the way you wanted it to?

I had lots of ideas of how I wanted to capture my clips and to start with, I was overwhelmed with the amount of ideas. Having to promote my video under the length of time given to us helped me narrowed my ideas to capture the really important scenes that would be best fitted for my target audience and the message I was sending. I was able to recreate and produce the vision that I wanted for my promotional video. During the time of filming for the clips, my treatment and ideas for some of the clips changed. I saw this as a way of expanding my thinking and going beyond my treatment was a way of exploring my creativity. I was able to achieve what I wanted my audience to feel when watching my video, which is to feel relaxed, positive and motivated to experience being out in the beach environment. 

What would you do differently next time?

To improve the quality, I would most definitely use a better camera and also use a tripod when filming in order to achieve that still and smooth movement. I would also allocate a lot more time to visit the beach and I'd like capture the different looks of the beach on different days. The weather was a factor in how my video looked. Another improvement I need to work on is to refine the transition and work on other techniques Adobe Premiere offers. 

What do you think you did well in this assignment?

I think I did well in managing to produce the vision that I wanted to create for my promotional video. I was able to put together my plan and I am pleased with the way it turned out.