We begin a series of short clips that begin to play in succession, complete with the man providing descriptive voiceover for each scene. The clips portray a variety of different satirical uses for milk, including: the man appearing to fill his car fuel tank up with milk, using milk as an alternative to sun screen, a ‘dairy free’ alternative to butter and as an effective glass cleaner. 

We cut back to the kitchen where the man stands, as if presenting a home cooking show alongside several empty glasses of milk. He wipes the remaining milk droplets from around his mouth and once again speaks to the camera. The final shot shows a message on screen, assisted by commentary of ‘Buy Milk!’ – before directing viewers to find out more via a website link.