Click on one of these links

• Women's link

• Men's link

  
  

What to do: 

• Pick a couple items (or more!) you’d consider wearing to a casual social event. 

Upload a screenshot or image of the lululemon piece(s) you picked and then in a video or text response tell us: 

• What about these items caught your eye? What do you like about them? 

• If you love any of the pieces you picked – tell us why.  

• What attributes stand out to you? Why are these important to you? 

• How would you style this/ these item(s)? 

• Can you put together a whole outfit from the site? 

• If yes, show us what you chose and why.
  If not, tell us what you’d style it with from your own wardrobe or from other brands. 

• If you feel like there’s something missing from what you picked, or what this brand offers generally, – tell us what.

• An everyday/lifestyle apparel item,  

• A lounge apparel item,  

• A (non-athletic) jacket/outerwear  

Choose one item and let us into your process... 

If you want to do this exercise at a store in-real-life, feel free to share photos of that experience instead! 

Share some photos/links/visual references of what you find – particularly if there’s something you would love to purchase. In a few words tell us: 

• Where and how did you start your search? Was it pointed, or did you do some exploration?  

• If you did some research, where/what were you looking into, and what stood out? 

• What brands/items did you think about looking at? How did you shorten your list, if at all? 

• What would you typically spend or be open to spending? 

• What was frustrating in your search, if anything? 

• What decision making factors go through your head to figure out if you want to buy it?  

• What would make you finally pull the trigger and buy it? (e.g. a great review, seeing someone wear it, a limited drop) 

• What’s currently stopping you from buying it?  

Upload a photo or link to anything that inspires you – this could include: 

• An outfit or styling combo you see online or in real life 

• A store or display that caught your eye 

• Content you’ve saved, liked, or screenshot recently 

• A new apparel item or brand you’ve just noticed 

What to share: 

With each upload, jot down a few notes: 

• Where did you see it? (e.g. what platform (e.g., Instagram, TikTok, Pinterest), what channel (what influencer, brand, account), what store, where you were in real life) 

• Did you seek it out or did it find you? (e.g. something the algorithm served you vs something you spotted IRL) 

• Why is it interesting or inspiring to you?  

• Why would or wouldn’t you consider purchasing what you saw? 

To clarify – by 'the brand', we mean the one shown in the links included in Tasks 5.1 and 5.2.

• What did you know about the brand's casual apparel before today? What about their loungewear?  

• What did you learn about the brand in this process, if anything?  

• How did you feel about the assortment - was it easy to find something you’d pick for casual/ lounge? 

• How well do the brand's casual products fit with your personal style? Loungewear? 

• Before today, would you have considered the brand for casual/ loungewear? 

• Did this experience change your mind? How so? 

What would the brand need to do to become more credible, trusted, and considered for lifestyle/ casual apparel? What about loungewear?

To clarify – by 'the brand', we mean the one shown in the links included in Tasks 5.1 and 5.2.

• What did you know about the brand’s outerwear? 

• What did you learn about the brand in this process, if anything?  

• How did you feel about the assortment - was it easy to find something you’d pick for outerwear? 

• How well does the brands’s outerwear fit with your personal style? 

• Before today, would you have considered the brand for outerwear? 

• Did this experience change your mind? How so? 

What would the brand need to do to become more credible, trusted, and considered for outerwear?

• Your name, age, where you live 

• Tell us what fashion means to you? If you like fashion, what makes you interested/excited about it? 

• How would you, or your friends, describe your personal style? 

• What types of style are you currently into? Any trends or specific items? Why? 

• Tell us about your biggest style icks? Are there any items or trends that are total turn-offs for you?  

• When and what makes you feel confident in your fashion/style choices? And when/what makes you not feel confident? 

This could be when you're: 

• At home 

• At work 

• A casual social event (e.g. dinner with friends) 

• Running errands 

• Going to or from the gym to a social activity (e.g. grabbing a coffee) 

• Any other casual occasions  

Make sure to show us your outfits across multiple occasions. We want to see every outfit you wear this week! Don’t forget to show us your jackets/outerwear and accessories! 

• Why did you choose this outfit for this occasion? 

• How do you feel in it? 

• How much effort did you put in? 

• Does your outfit, or parts of your outfit, feel basic, elevated/stylish, or both?  

• Was this your first outfit choice, or did you change your mind before arriving at this outfit? If you changed your mind, why? 

• Is there anything you would change about your outfit? 

When you are getting dressed to leave your home/go to another location - take a second photo when you arrive at your destination – we want to see how your outfit works in context. 

If your feelings towards your outfit changed since you left home – write a few words to describe what changed and why. 

Why did you choose this outfit for this occasion?
This is what I wore to record the first video. I wanted something that felt like “me” but wasn’t overthought. The jacket is one of my favorites super cozy, has character, and I like how the colors feel earthy and bold at the same time.

How do you feel in it?
Really good! Comfortable, warm, and like I could either stay home or step out for a coffee and still feel like I’m showing my personality.

How much effort did you put in?
Minimal effort, honestly. It’s more like instinct at this point. I just grabbed pieces that felt right together.

Does your outfit, or parts of your outfit, feel basic, elevated/stylish, or both?
It’s a bit of both. The base is pretty simple white tee and jeans but the jacket and hat give a personal style touch.

Was this your first outfit choice, or did you change your mind before arriving at this outfit?
First pick. No second guesses today. It came together quickly.

Is there anything you would change about your outfit?
Maybe the sneakers? Something more comfy if I go for a longer walk. But I like the relaxed vibe I was going for. So maybe not.

Why did you choose this outfit for this occasion?
I knew the weather might shift during the day, so I put a bit more thought into layering. I started with the grey shirt because it’s thicker and would help with the cool breeze. Then added the windbreaker and brought my down jacket just in case which I ended up using as a vest for most of the day. Oh, and I had my yellow hip pack with me made 100% from recycled fabrics. Handy and feels good to carry.

How do you feel in it?
Cozy and well-prepared! Everything moved with me, nothing felt fussy. I felt like I matched the mood of the beach and the walk. Low-key, functional, a bit playful.

How much effort did you put in?
A little more than usual, actually. I had to think about layers, fabric thickness, and making sure I wouldn’t get too hot or too cold. So yeah intentional, but still easygoing.

Does your outfit, or parts of your outfit, feel basic, elevated/stylish, or both?
Both, for sure. The base is simple—tee, pants, sneakers—but the coral cap, the recycled hip pack, and the way I styled the vest give it a bit of edge and personality.

Was this your first outfit choice, or did you change your mind before arriving at this outfit?
I made some tweaks. Originally, I was only going to wear the windbreaker, but I added the down jacket last minute just in case. Also, I chose the grey shirt for the fabric thickness, but in hindsight I think an earthy tone would’ve pulled the look together better.

Is there anything you would change about your outfit?
Yeah. I’d probably swap the shirt for something in a warmer, earthy tone. The grey worked well for insulation, but colour-wise I felt it a bit monotonous.

Why did you choose this outfit for this occasion?
In Australia, errands like groceries or the post shop are super casual, so I usually just throw on whatever feels easy and relaxed. The black jacket and red pants were nearby, and Crocs always win when I’m in a no-fuss mood. Once I got back home, I swapped the jacket for a soft flannel shirt something cozy to cook and wind down in.

How do you feel in it?
Comfortable for sure. Not my most coordinated outfit, but I didn’t really care. It did the job. The flannel shirt at home definitely boosted the cozy factor.

How much effort did you put in?
Minimal. I wasn’t thinking too hard about colours or style—just needed something practical and easy to move around in.

Does your outfit, or parts of your outfit, feel basic, elevated/stylish, or both?
It leans basic, with a little personality. The colour combo isn’t the most styled, but the Crocs and hat give it a bit of fun. It’s laid-back and unpretentious.

Was this your first outfit choice, or did you change your mind before arriving at this outfit?
First and only choice! I wasn’t going for anything specific, just grabbed what made sense for a quick outing.

Is there anything you would change about your outfit?
For errands and home cooking vibes, it worked just fine.

Did you seek it out or did it find you?
It found me. I wasn’t really shopping for clothes, but the sale signs and the colours pulled me in.

Why is it interesting or inspiring to you?
I’m into anything that blends outdoorsy function with nice design. The mountain vibes, earthy tones, and technical fabrics got me. It’s the kind of stuff that works for active days but still looks good just walking around.

Why would or wouldn’t you consider purchasing what you saw?
I’d consider it for sure especially if it’s something I actually need. I try not to buy just for the sake of it. I usually like trying things on in-store to get a feel for fit and quality, then I go home and do a bit of research online before buying. I lean towards pieces that last, not fast fashion.

Bit of a mixed bag. I had the gym in the morning, a doctor’s appointment after that, and then errands and picking up my sister later on. Bouncing between chill and practical all day.

Why did you choose this outfit for this occasion?

Started off early and cold, so I just layered up for the gym—something warm that I could take off once I warmed up.

For the middle of the day, I threw on jeans and a yellow tee. It was one of those sunny winter days that feels kind of happy, and I wanted to wear something that matched that energy.

I picked up my sister at hwe work wearing a cloudy skies Oodie and Crocs. No style awards but I was a warm and cozy drive.

How do you feel in it?

Pretty good. Not my most styled day, but I felt good in the Denim and yellow tee outfit.

How much effort did you put in?

Not much. Each outfit was more about what I needed in the moment than making a big fashion decision.

Does your outfit, or parts of your outfit, feel basic, elevated/stylish, or both?

Mostly basic. Comfortable and easygoing.

Was this your first outfit choice, or did you change your mind before arriving at this outfit?

Changed a couple of times, but all for practical reasons. Switching gears for different parts of the day.

Is there anything you would change about your outfit?

I was comfy and warm, and that was the main thing.

Why did you choose this outfit for this occasion?
I started the day with a purple tee and a black puffer for the gym. Just wanted to throw a bit of colour in there. Originally picked gym pants, but ended up going with running shorts because it was warmer than expected when I left home.
Then I came back, showered, had my coffee, and got ready for the day. I went for a more classic look since I had client meetings. Dark green shirt (which was a swap after the first light blue one got hit by tomato sauce, RIP), caramel pants, black shoes, and a 600 down vest-jacket. Nature tones, easy to wear, but still felt polished.

How do you feel in it?
I felt good. Comfy, put-together, and ready for whatever the day threw at me weather changes, A/C blasting in the office, even a few drinks after work. It held up.

How much effort did you put in?
More than usual. I had to plan a bit better since it was a long day with different stops. Tried to balance comfort with something a bit more elevated.

Does your outfit, or parts of your outfit, feel basic, elevated/stylish, or both?
A mix of both. The pieces are pretty classic, nothing too loudbut the earthy tones and layering gave it some personality. It feels like mainstream style with a little edge.

Was this your first outfit choice, or did you change your mind before arriving at this outfit?
Changed twice! First at the gym I started with pants but ended up in shorts. Then after breakfast, I had to swap the shirt thanks to a pasta sauce attack. But both swaps worked out.

Is there anything you would change about your outfit?
Maybe I’d go for a lighter jacket if it’s a warmer day again, but I was happy with how it all came together.

Did you seek it out or did it find you?
I went there on purpose. I wanted to have a look and see if there were any pieces worth considering.

Why is it interesting or inspiring to you?
The colour palette really drew me in. I’ve always had a thing for nature tones not just because they’re trending now. I’ve had that green mountain jacket from the video for over 15 years, so this earthy vibe has been part of my style for ages. It’s kind of cool seeing those colours so present again. Feels like I’m in sync with the current wave.

Why would or wouldn’t you consider purchasing what you saw?
I would definitely consider a few of them. But I’ve been trying to be more mindful about what I buy focusing on durability and long-term use over trends. I don’t need anything right now, so unless it’s something I know I’ll wear a lot and for a long time, I’ll hold off. It’s more about quality and function than impulse.

Did you seek it out or did it find you?
A bit of both. I went online intentionally to check out those brands, but the Louis Vuitton moment just happened while walking to the office.

Why is it interesting or inspiring to you?
I’m really into outdoor gear that blends practicality, comfort, and good design. These brands nail that balance, and I love their colours and the way they present their pieces, always in use, out in the elements, showing the tech behind the style.

Why would or wouldn’t you consider purchasing what you saw?
I’d definitely consider buying from the mountain brands—because they offer durability, versatility, and a style that really fits how I live. But Louis Vuitton? It doesn’t align with what I believe in when it comes to the fashion industry or society in general. I prefer to support brands that feel more grounded and responsible. They nailed the design though.
Also, price is always something I think about. I’m happy to pay more if I know the piece will last, but I try to consume less and be more intentional about what I bring into my wardrobe.

Did you seek it out or did it find you?
I found him through TikTok a while ago and now I check in often. I wasn’t looking for anything specific, but I keep watching because the content really speaks to me.

Why is it interesting or inspiring to you?
He shows the brands, talks about the technology behind the clothes, and actually lives in the conditions he’s dressing for. It’s not just fashion content it’s real use, with style and purpose. The colours, the layers, the way everything fits the environment that’s what I love.

Why would or wouldn’t you consider purchasing what you saw?
I’d love to buy a lot of what he posts. He’s introduced me to brands I hadn’t considered before. Budget and sustainability come to mind. But the pieces he shows definitely go on my wishlist.

If you love any of the pieces you picked – tell us why.
I really loved the Woven Double-Zip Jacket from the SLNSH collection. The colours are great, and the zipper design is clever. It adds a creative, modern edge without going over the top. Would love to have that in my wardrobe.

What attributes stand out to you? Why are these important to you?
The quality really comes through in the photos, as you’d expect from lululemon. Everything looks well made and thoughtfully put together. One thing I noticed though there weren’t many reviews available for most of the pieces I browsed. I know the brand might be going for organic feedback, which I respect, but it’s something I usually check when buying.

How would you style this/these item(s)?
The colours and fits make it super easy to style. The tops, bottoms, and jacket I picked all sit within a nature-inspired, earthy palette which I naturally gravitate towards. You can wear them as a set, or easily mix and match with other pieces in your wardrobe.

Can you put together a whole outfit from the site?
Yes, easily.

If yes, show us what you chose and why.
The pieces I chose (see screenshots) all fall into a colour range I love—natural, earthy, versatile tones. The jacket from the SLNSH collection really stands out—it could be styled as the key feature of a more minimal look or layered up depending on the weather.

If you feel like there’s something missing from what you picked, or what this brand offers generally – tell us what.
I’d love to see a bit more boldness in some of the pieces—not across the whole range, but maybe a few standout options. Like three tops, a couple of pants, and a couple of jackets that play more with colour, shapes, patterns or fabric textures. Something a bit more bold while still staying within the lululemon vibe.