Choose a genre of music and an artist that you like.

Now consider why you like them. Make a list of three reasons.

Now consider the style of the artist. Would you dress like them?

Do you think this artist is a good role model? Give reasons for your answer

Now make a list of as many examples of convergence of the media as you can.

Identify the types of technology that seem central to convergence of the new media.  

Traditionally, we looked to media such as the news as the 'authority' on the information it presents to its audience. Today, in the production of the news and many other types of mass media, the audience are playing a greater role in the creation of the mass media itself. Some forms of media are entirely reliant on interactivity.

All students

List three examples that show interactivity in the mass media.

Identify and explain two examples of media that rely on interactivity.

Extension activity A*-B students

Identify and summarise the impact of 'citizen journalism' on how news reporting has changed. Give one specific example of a news event that was reported in this way.