TB10– Case Study Discussion by Lily Loh https://padlet.com/lli235/687xrgy9dl7tkh9t en-us 2022-05-01 12:58:48 UTC 2022-05-05 18:41:38 UTC hello@padlet.com Question 1 s102219601 https://padlet.com/lli235/687xrgy9dl7tkh9t/wish/2169520284 Knowledge conditions: Mr. Lim wanted to start a business in 2003 when SARS occurred to develop an infrared system to detect anyone who has a fever. But Mr. Lim had little to no prior knowledge, nor experience of infrared technology which made Mr. Lim slow to take his business to the market.  
Reason: If the team has more knowledge on infrared camera, the product would have been launched earlier
 
Demand conditions: Mr. Lim and his company made an appointment with the testing agency to validate their product but the government announced that they will be terminating all screening measures Reason: This meant that there was zero demand for their product so there is no point of bringing it into the market at that time. 
]]> 2022-05-04 07:22:15 UTC https://padlet.com/lli235/687xrgy9dl7tkh9t/wish/2169520284 Question 2 https://padlet.com/lli235/687xrgy9dl7tkh9t/wish/2169521184  
In 2009, the H1N1 outbreak started hence the increase in demand for infrared scanners again. Since many organisations were looking for infrared manufacturers, the Demand conditions changed. The rate of growth of the market was rising due to the outbreak. 
]]> 2022-05-04 07:23:08 UTC https://padlet.com/lli235/687xrgy9dl7tkh9t/wish/2169521184 Question 3 https://padlet.com/lli235/687xrgy9dl7tkh9t/wish/2169521426 Industry conditions, demand. Just like many men, out there, the founders of Harry’s need to shave, naturally there would be demand for razors. However, Harry’s was able to produce razers at half the price giving their company’s razers a higher demand, allowing them to amass 2,700,009 customers
 

Competition


Complementary assets, by buying a factory(tangible asset) they were able to reduce costs. Not just any factory but a 95 year old German factory Feintechnik, where 600 German craftsmen, engineers produce millions of precision blades each year
 
Reputation effects, big companies sell razors for high prices and continue to increase them over the years at the expense of customers. Which would cause them to feel ripped off just like one of the founders
]]> 2022-05-04 07:23:25 UTC https://padlet.com/lli235/687xrgy9dl7tkh9t/wish/2169521426