Customer satisfaction

Affective commitment - or more emotional, factor that develops through the degree of reciprocity or personal involvement that a customer has with a company, which results in a higher level of trust and commitment

calculated commitment - is the colder, or more rational, economic-based dependence on product benefits due to a lack of choice or switching cost

Perceptual map - Might help identify key categories and areas of focus as well as identifying segmentation within categories.

This can also help identify frequency of purchases 

CRM -

 P/V = PC

where P = price, V = value, and PC = perceived cost

to consumerThe term customer retention management refers to consistently coordinating these important areas of the customer experience when delivering products or services in order to improve customer retention—keeping loyal customers loyal—and lead to business growth. 

People want to feel in control - relationship with data manageable

(Look into the demographic and how they may feel about data privacy)

Meaningful Manageable Memorable

“When people felt in control of their data they felt that ads from a brand were twice as relevant and they felt 3 times as emotionally positive about them”