EA is a popular but infamous video game company, reputed for overpricing it's products and ripping it's customers of with microtransactions.

That being said, EA tends to lure new and returning customers in using discount and allowing price adjustment strategies to lure their less company-savvy main target audience into thinking they're being forgiving their pricing. Mostly in the form of seasonal sales and pre-order bonuses.

These strategies are aimed at influencing consumer behavior and increasing sales by using psychological perceptions of pricing.

This leads to impulsive buying, creating a sense of urgency, and fear of losing opportunities. It is an effective tactic to unload excess inventory or get new customers.

Coke uses the segmented pricing strategy. Based on different packages, Coca Cola is available at different price. By their product in different sizes and at different costs, they get to increase their revenue, because there is not much difference in the costs required to produce the products. Following are the different packages available for different target audience

In addition, Miniso also uses geographical pricing strategy as the products in different countries have different pricing. For example, in China, the products are sold with higher price and in comparison to Indonesia with lower pricing.

Additionally, Miniso uses product line pricing strategy as it has many product lines. By analyzing Miniso's product pricing across various categories, it can observed how they position different product lines in terms of pricing. Premium products will likely have higher price points compared to everyday essentials.