EBC_Seminar 4 by Nesma ElShishtawy https://padlet.com/elshishtawynesma/666c4hinnsy5696 A small manufacturer of sports cars, DriveFun, occupies a strong position in the high-end sports car segment of the automotive market. In the 1990s, DriveFun traded down by adding a cheaper model, named The Rookie. DriveFun used to be highly profitable. Since the early 2000s, DriveFun’s profitability has deteriorated because the sports car market segment, in which DriveFun operates, became saturated, while competition within the segment increased. DriveFun’s CEO is becoming increasingly worried. The company cannot trade down any further (adding even cheaper models) without eroding its high-end reputation. What should the CEO do? Assume the CEO has hired you as the consultant to solve the company’s problem. en-us 2021-10-28 09:36:48 UTC 2021-10-28 10:31:16 UTC hello@padlet.com Prepare the list of questions you would ask and ask one of the team members to act as a CEO and answer your questions with hypothetical answers elshishtawynesma https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850844161 - 
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- What is their company's objective?
- What is the definition of the high-end sports car segment? - Purchase price 
- Who is their competition?


]]> 2021-10-28 10:11:30 UTC https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850895353 Q1- How about the sales of cheap models in 1990? https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850899203 2021-10-28 10:13:49 UTC https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850899203 https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850899727 What is the cheapest car that can be accepted?]]> 2021-10-28 10:14:11 UTC https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850899727 https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850901289 How is the current sales situation?]]> 2021-10-28 10:15:12 UTC https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850901289 https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850901753 Why adding cheaper models in 1990s? Is it related to some profit factors?]]> 2021-10-28 10:15:29 UTC https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850901753 https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850903972 Who are the competitors?]]> 2021-10-28 10:16:55 UTC https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850903972 https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850904885 What aspects of DriveFun lack competitiveness？]]> 2021-10-28 10:17:33 UTC https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850904885 https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850908651 Who are the main competition in the market segment now?]]> 2021-10-28 10:20:03 UTC https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850908651 Q2-What is the situation about the company now? From 1990 to 2000, What were some important news happened? https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850908752 2021-10-28 10:20:07 UTC https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850908752 https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850910473 What is the market share of the current sports car?]]> 2021-10-28 10:21:20 UTC https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850910473 https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850911374 Market
-  What is their differentiator from their competition? 
- What areas are they lagging behind from their competition
- What was their market share in 1990 and what is the current market share? 
- Ask for market research data?
- Can they share the data related to sales, purchase price
- Can they share the data of their competition? sales, purchase price. 
- Did the introduction of Rookie on their market share?]]> 2021-10-28 10:21:59 UTC https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850911374 Q4- Current market segments and competitors in the industry. https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850912012 2021-10-28 10:22:28 UTC https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850912012 Q3:How much do you want to increase your profits to? https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850913118 2021-10-28 10:23:09 UTC https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850913118 What are the advantages of DriveFun sports car that are unique and better than other models in the market? https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850913187 2021-10-28 10:23:12 UTC https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850913187 https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850913958 How are the sales of vehicles at different price points now]]> 2021-10-28 10:23:36 UTC https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850913958 https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850915035 What is the expected profit target]]> 2021-10-28 10:24:23 UTC https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850915035 Q5-What do you think is the most fundamental problem facing the company? For example, product innovation or industry recession? https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850916150 2021-10-28 10:25:08 UTC https://padlet.com/elshishtawynesma/666c4hinnsy5696/wish/1850916150