• Upload photos of your moodboard, sketchbook pages (with all logo sketches) (10 mins)

• Note that you will need to number your logos on the sketchbook page before uploading on Padlet, so it will be easier when giving feedback

• Include company information: Students should upload a brief description of the company they are designing for:

  • Company Name: [Your Company Name]

  • Description: [2-3 sentences about the company]

  • Brand Personality: [Adjectives that describe the brand]

  • Target Audience: [Description of the intended audience]

• Review your peers' work in different columns.

• Provide feedback by commenting on at least 3 other students' posts (15 mins)

• Feedback questions could include:

  • Which 9 logos stand out as best representing the brand and why?

  • Which logos has the most potential to become the 3 best logos and why?

• Are there any elements that need refinement or improvement?

Have fun! :)

Products and services.: Devices, screens, photographic gear, gaming consoles, audio products, music licensing, and film production.

Target customers: Both professionals and laypeople due to their vast range of products.

Unique selling point: They are known as the main pioneers in all the fields that they participate in.

Brand identity: Innovative, creative, sleek, professional, mass-appealing, high-tech

Their mascot: Sonic the Hedgehog

Brand personality: playful, agile, futuristic, digitalization

Target audience: Teenagers

✷ Description: This is a small business where people can attend workshops and purchase handicraft products to promote the simple living style - known as cottagecore.

They have a range of activities in which we can use environmentally friendly materials and combine them to create decorations for our homes or as gifts for our loved ones. The best thing is that we can invite our friends to join the fun.

✷ Brand personality: Simple and calm, nostalgic, dreamy, warm, antique/vintage styled.

✷ Target audience: People above the age of 12.

Product/Service: Fast food, drinks and soft served ice-cream

Competitors: Baskin Robbins, McDonald's, Burger King

Unique selling point: The Blizzard treat is an iconic serve at Dairy Queen. You can flip the Blizzard upside-down before eating and it will not fall off.

Ideal consumer: People that enjoy eating fastfood, soft drinks, ice-cream and sweet food.

Desired image: Simple and easy to remember which create a familiar feeling. Iconic and nostalgic mood as many of the branches now look the same as in the 1950s, the logos also have a common structure since 1958 when Dairy Queen start to became popular.

Product/service - luxury high performance sports cars, Motorsport industry, Merchandise

Target audience - Automotive Enthusiasts, Motorsport fans, Luxury consumers

-About the company: Diplomat is a well-known Germany brand focusing in high quality writing instruments.

-Brand personality: Luxurious, Classy, Timeless, Sustainable.

-Target audience: Collector, writers and people with wealth.