Worded as if this was the woman's prize, she's earned her husband's affection.

The font is one that would typically be described as quite feminine, romantic and flirty, almost as if it's aimed at women. When linked to the statement itself (what a kiss I got that night) it's almost as if it were chosen to draw other females in. I think this ad would've been aimed at both Men and Women, men would have been pulled in by the Budweiser branding, and women by the house style including font, colours, wording and imagery.

This advert has been created with different goals in mind and by using different elements, all of which manipulates the audiences desires, showing women what they should be doing and what they could gain from it, and showing and telling men what they could have and want to expect from their wife. The actual meaning behind the image is just a loving husband and wife, but it is used a strategy to manipulate and sell. (John Berger's Ways of Seeing Theory, 1972)

'my snacks' implies that it was the woman's task to prepare the food, which was a typical female role at this time. It's as if she is ticking off her checklist of things to do for her husband.

It implies that Budweiser has such a strong presence that one look is enough to 'save the day'.

I have perceived the first part of the statement as taking credit away from the woman. They're implying that she didn't remember and was only reminded of her husband needing beverages when seeing Budweiser, thus creating the notion that the woman may not have been 'switched on' enough to remember on her own accord, which is supported by the ideology at the time that women weren't as smart as men.

A woman would be attracted to the representation of romance, and potentially the pretty couch and tableware, along with the clothes and representation of the 'woman's' task at the time- being domesticated and providing food and drinks.

John Berger's Ways of Seeing theory also ties into this in different ways, especially through cultural and social influence at the time with the way men and women were 'supposed to be' at the time, to class and race. The gender representation in this advert is very clear and supported by this theory, the woman is shown as passive and being dominated by the male, which she is shown to enjoy (audience is being told this is normal and should be enjoyed) and the woman is posed as the object to be looked at (dress, heels, hair, makeup, elegant pose).