2- How the justice system is corrupt?

3- Growing a personal jewellery business 

4- What extent can technology hear and gain our private information?

5- The real difference between Samsung and Apple?

6- How have certain celebrities influenced their fans in a negative light?

7- Have our voices been limited due to political correctness/ fear of being attacked?

8- Due to COVID, how many people have now supported local businesses?

9- The mental state of Vincent Van Gogh and other artists (crazy or talented?)

10- Danger of conspiracy theories 

11- How animated Disney movies actually send the wrong message?

12- Designing a lino printing business 

13- Frida Kahlo appreciation website

14- Why dogs have better intensions than humans

15- How one artwork can create multiple opinions?

16- At what stage does fashion become too expensive? 

17- Is tracing considered copying?

18- What are the positives about living on Mars?

19- Are parents the biggest hypocrites? 

20- Why do people with higher authority think they can get away with illegal actions?

21- Negative impacts of Tik Tok, are there more cons?

22- How humans have become reliant on technology 

23- At what point does artwork not identify as art?

24- How does a creative method effect people with mental health issues?

25- Why art should be considered just as demanding as other subjects?

26- Tattoo designs should be mandatory (no one gets the same thing as someone else)

27- Female products should be cheaper and all toilets should provide pads/ tampons (everywhere)

28- Starting up a shoe design platform 

29- bracelet/ watch that can tell when people lie 

30- Business for plants/ pots Instagram page 

31- A website that has tips and tricks to use when thrift shopping, hottest places to shop, how to turn junk into cute trinkets

32- How inappropriate songs can effect a person’s thought process?  

33- Why everybody should practice one form of art

34- How the renaissance changed art 

35-  Why/ how Bridgeton deals with race 

36- To what extent can art be used as a form of expression? And how important is it for artists to express their thoughts and ideas

37- How do people express themselves through clothes?

38- Are women’s products to expensive?

39- How do people who own plants benefit from them? 

40- What are the real side effects of tanning?

41- If art becomes a public property, how can this effect an artist’s future?

42- Should everyone dress like they did during the renaissance?

43- How we depend on our phones too much?

44- Is Apple overpriced? 

45- When comparing the price of products/ items from 20 years ago to today, why have the prices elevated?

46- A pack of shaving razors that record the how often it is used 

47- Jewellery that does not change colour 

48- Making a commercial that explains how commercials impact people 

49- A water bottle that connects to your smart watch to track how much water you need to drink/ have had

50- Exploring the major effects of hair care products

51- The different emotions that people can experience when going to the hair dressers 

52- Creating earring that can change shape 

53- Clothes that last forever

54- Making movie theatres great again 

55- The impact of university being online for certain students 

56- How makeup is used to hide a person?

57- When starting a personal jewellery business how can this help improve supporting local businesses?

58- Making movie posters based on the old school horror movie style 

59- Using scrap to create jewellery  

60- How are vegan products making a difference?

61- An app that can target how to best plan your day 

62- A matcha business that targets recipes throughout the day

63- Small bags to wear on fingers 

64- Tarot card designs/business 

65- Croatian cookbook

66- A mandatory app that blocks/ prevents illegal/ rude messages

67- A doorbell that has the 000 number built into it for a quick calling 

68- Digital card that can store all memberships/ bank cards that also blocks thieves from scanning 

69- A tea business that targets coffee drinkers to switch to tea

70- Essential hair tools every women needs book

71- An app based on the Clueless movie with outfit choices

72- Turning all food into tablet form  

73- group of people to take care of the satellite waste?

74- clothes/ products for dogs/ cats  

75- Wall vacuum cleaner

76- How digital shorts impact an audience?

77- Design a collection of wallpaper 

78- A collection of female under garments with stashing spaces 

79- Jean designs with an abnormal amount of pockets

80- An app that helps assist in deciding what’s for dinner 

My target audience will attract mainly females that range from their early 20s to mid-30s, my aim is to target fashionable women that desire colourful quirky, statement earrings. 

When appealing to my age group I will strive to design earrings that will be cost affordable, that will show case my own unique aesthetic with encompassing simplicity and some unconventional designs. 

3) Researching your message

Question: To what extent can I use social media to help promote/market my small local jewellery business?

Mainly I want my promotional video to explode with colour and the sense of individuality, however in order for my audience to take action, I will state that my jewellery pieces are original and hand crafted. While also including that they are not massed produced, making them appeal more from a unique perspective. Additionally, I will included that by buying my products my audience is supporting the local economy of Australia, and lastly showing how some of the earring are sustainable with 100% sustainable packaging. 

In light of recent worldly events Australians are more aware of the importance of supporting local businesses and Australian made products. Therefore I believe that this attitude can assist me in promoting my brand/ product. To stand out amongst my competitors I will use non gender specific advertising techniques to appeal to a wider audience/ my target audience. 

How can photography make a product more appealing?

The part colour theory can play in capturing a costumer's attention? 

Has supporting local businesses become more prominent during the COVID-19 times?

Textual information was then followed by background colour, composition, focal element and finally props. Furthermore there are contrasting and just as important factors in product photography, Phuong later states in his report. 

Attention
Capturing a consumer’s attention is a critical and important element that all marketers aim to capture and monitor continuously. To thoroughly focus on innovative attempts at designing marketing materials, businesses will study consumer psychology to manipulate certain attention triggers. These days consumer attention can prove difficult at times, "at Harvard Business School" they determined the "value of attention to businesses is becoming increasingly more crucial than ever before", also stating that "media publishers and broadcasters can sell attention in the form of a 30-second advertisement and only 13 seconds is needed to capture the consumers notice" Teixeira (2014). 

As designers the strongest tool to possess is using colour correctly to capture and impact the viewer’s perception of our work, and when colour is used effectively it can elicit a reaction from the viewer that makes the product memorable. 

Additionally when looking specifically at the fashion market, colour plays an enormous role in consumer consumption. In J.A King’s ‘colour in fashion design’ it is notably stated that fashion in recent years goes through cycles, this is most vivid in colour trends changing frequently. Within the fashion industry certain colours have a longer lifecycle, this is referred to as ‘long term fashion colours’ and correspondingly ‘short term fashion colours’ although change will forever be essential in the fashion industry to promote, grow and continue consumer interest. 

The creation of social media expanded the possibilities for companies and brands, thus making them seek new alternative options in "interactive ways of reaching and engaging their consumers" (Gallaugher & Ransbotham, 2010; Kozinets, de Valck, Wojnicki & Wilner, 2010). Social media provides marketers with endless opportunities to connect with" consumers in social communities to build a personal relationship" (Kelly, Kerr & Drennan, 2010). 

Ultimately, social media is a never ending and changing platform that has changed/reshaped how brand context is created, distributed, and consumed, thus transferring the power "to shape brand images from marketers to consumers online" (Tsai & Men, 2013). 

“Meet your business goals by driving awareness of your business, product or app, consideration by making customers more aware of your product, and conversation to increase product sales, mobile app.”

Instagram allows their audience to use the app for multiple opportunities to create, share and market.

Instagram Brand Resources, When to Use the Glyph, Instagram, viewed 29 March 2021, <https://en.instagram-brand.com/assets/icons>.

Gucci Spring Summer 2017, Video, YouTube, 8 July, viewed 19 March 2021 <https://www.youtube.com/watch?v=0XbBt1xrD_c>.

I chose this first advertisement which is a Gucci Spring Summer 2017 Jewellery and Timepieces collection advert, as I wanted to explore how a luxury jewellery brand promotes their pieces. This is a one minute advertisement that uses the jewellery to tell and capture a story. Within the first ten seconds Gucci have already utilised their brand logo, the logo stands out in white as it sits on a yellow background. Throughout this advert Gucci uses dual bright colours with a vintage aesthetic followed by smooth calm music. Showcasing the jewellery pieces in stages and on people, can give the viewer a visual representation of what the jewellery looks like on, along with this the people in the ad look to have an emotional attachment and unique individual styles to engage the viewers in all the different elements. Additionally Gucci uses a variety of hand gestures and body movements to show off their jewellery and when ending the advert lastly reminding viewers of their logo. 

When watching this advertisement I was engaged in the story telling that I forgot it was a one minute ad, it also utilised the perfect type of music that fit the aesthetic of Gucci, however as much as I appreciated and loved the jewellery pieces Gucci is an expensive brand. Thus making their target audience primarily celebrities, the wealthy, fashionistas and the upper class. Gucci has managed to achieve their desired target audience perfectly in this ad. 

After watching this I can immediately say that this ad made me want to have a bigger jewellery collection that I can wear to the beach or just every day, and that WILDTHINGS has made this advert relatable for young females aged between 18 to the late 20s. The jewellery featured throughout this advertisement looks to be affordable and aimed to lower and middle class females. 

This advert is very different from the first two, instead of showcasing the jewellery itself they address the message they aim to promote. Immediately the audience is introduced to ‘Nolonaplei’ whom has been working on beading as a job in order to support her children and send them to school. The viewers can see that it’s a very cultural environment, this is seen through the clothes and jewellery that can be seen within the group of women. Nolonaplei’s Mimco job has supported her large community and benefitted others as well. Throughout this advert viewers get to see the jewellery pieces being handmade, bead by bead evoking the audience’s emotions into wanting this almost personalised jewellery. 

The last four seconds of the advert uses textual information to state ‘Mimco x ethical fashion initiative’ along with ‘from hand and heart crafted lovingly in Africa for Mimco’ this targets an audience that wants jewellery pieces like these and raises a cause to action attitude to help support these women. 

I hope to draw in my audience by staying true to my creative character as well as showing my hand made products that I love to produce for others, and by having a personal touch to my own ad. 

I intend to capture my audience’s attention by creating a colourful and joyful scene, through the models radiating confidence and individuality. During the video I will switch between models thus engaging the viewers by demonstrating how the jewellery can be worn differently by a variety of people. Each scene will include an assortment of hand actions such as; tucking hair behind ear, putting an earring on, holding purse/ bag etc. to exhibit the jewellery pieces. I want to achieve a visually delightful aesthetic and atmosphere throughout the promo ad, however additionally include a message at the end to help support local businesses. 

Interest – 

I hope to create an environment where the audience can relate to feeling a certain way when putting on jewellery. Whether it can elicit self-confidence through adding the final touch to an outfit or to have a scene of uniqueness when walking around. 

Desire – 

The feeling of uniqueness and owning handmade jewellery, will hopefully inspire the audience to be different. By modelling the jewellery during the ad I want my audience to desire these pieces, I want them to think of outfits that would make these jewellery pieces shine. Additionally, observing how happy the models are depicted, I want the jewellery to make the audience feel the same way. I will use emotion and colour to make my audience feel desire when buying my jewellery. 

Action – 

Ultimately after viewing the video, the target audience should feel excited about purchasing the jewellery and most importantly satisfied with themselves for supporting a small growing business. 

I want them to feel like exploring their own unique styles either through wearing my jewellery or in supporting other local businesses after viewing my video.

I will need to convey to the target audience, a sense of originality by styling and owning their own identity through the expression of jewellery. I could additionally convey joyful nature by showing how these pieces can make someone happy.  

With the utilization of bright colours like yellow, orange, pink and green, along with pastel colours like peach, or lilac I can create an uplifting effect on my viewers moods, making them more happy and optimistic. 

I will utilize the three texts I like the most when creating my promotional video and decide from there which complements the brand the best. 

The advert will begin with a shot of the sky, this will then pan down to a young adult wearing the jewellery against a white background with additional props. The camera will then start its next shot by a transition of the young adult kissing the camera. The white background will be a fabric texture along with flowers such as sunflowers and or tulips, accompanied with other props to enhance the jewellery pieces. Multiple scenes will include people wearing the jewellery, however doing so in different actions, this could be followed by a shot of someone putting earrings on to complete an outfit. Another could be someone picking up the jewellery, thus removing it from a nicely displayed scene, though still using natural lighting during the morning/afternoon. 

Throughout this advertisement a soft almost dreamy tune will be playing. The camera will additionally utilize techniques such as zooming in or out, over the shoulder, whilst establishing a shot to successfully capture the audience’s attention. Towards the end of the advert text will be displayed showing the name of the brand, Allim, and a call to action of supporting local businesses, by doing this the last shot will remain memorable to the viewers.