Watch above video and provide a summary of minimum 50 words about PR history using your own word.

Identify one core function of public relations discussed and briefly explain its importance. Please support your responses with examples and/or real-world scenarios.

Step 2: Watch the lecture video from folder 1: Teaching Video. Enter to ufuture.uitm.edu.my/courses/overview/UMC218.

Step 3: Get the additional references for reading materials from folder 3: Further reading materials.

Step 3: Get tutorial or class activity questions answer the questions as per the instruction from folder 2: Class activity.

Step 4: Submit your answer and wait for the feedback from your instructor.

Step 5: Connect the instructor back for further clarification using folder questions and feedback.

For each public listed below, briefly describe their characteristics, interests, and potential impact on public relations activities.

o   Government agencies and officials

o   Media organizations (newspapers, TV, radio, online platforms)

o   Non-profit organizations and NGOs

o   Business and industry associations

o   Local communities and residents

o   Consumer groups

o   Employees and internal stakeholders

o   Students and educational institutions

o   Opinion leaders and influencers

o   International stakeholders (foreign investors, tourists, etc.)

Based on Module 6, research and identify any ONE local company from Malaysia. Then, list out any FIVE types of INVESTOR RELATIONS activities/tools used by the selected company to connect with their financial communities.

See you again for the next course!

1) In your own words, describe what community relations are. 

2) Based on your experience, share any community events that were held at your place and discuss the benefits that you gained from the event.

In your own words, describe what consumer relations is and why dealing with consumers is so important in public relations.