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      <title>Benny&#39;s Summary of Gibbston Valley&#39;s Direct Sales Strategies by Chrissy Schreiber</title>
      <link>https://padlet.com/chrissyqrc/BennyGV</link>
      <description>Create a list of all their direct sales strategies. Ensure you include all social media channels.</description>
      <language>en-us</language>
      <pubDate>2021-08-20 23:23:50 UTC</pubDate>
      <lastBuildDate>2025-12-19 08:55:21 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
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         <title>Direct Sales strategies</title>
         <author></author>
         <link>https://padlet.com/chrissyqrc/BennyGV/wish/1689763524</link>
         <description><![CDATA[<div>Online shopping (where you can buy wine, gift sets and vouchers)<br>Wine Club (subscription based sale, where a customer signs up and gets exclusive discounts on wine being delivered 4 times a year and can be delivered anywhere around the world)<br>Cellar door (NZ's largest wine cave, where wine tastings are held on tour)<br>Restaurant (awarded outstanding winery restaurant of the year at Queenstown's hospitality awards 2021)<br>Cheesery &amp; Deli<br>On-site accommodation &amp; spa facilities attached<br>Other experiences (Wine tours, bike tours, transport, etc,)<br><br></div>]]></description>
         <enclosure url="https://www.gibbstonvalley.com/" />
         <pubDate>2021-08-22 22:48:09 UTC</pubDate>
         <guid>https://padlet.com/chrissyqrc/BennyGV/wish/1689763524</guid>
      </item>
      <item>
         <title>Social media presence</title>
         <author></author>
         <link>https://padlet.com/chrissyqrc/BennyGV/wish/1689771935</link>
         <description><![CDATA[<div>Instagram &amp; Facebook<br>The content these two channels share is much more educational showing what the winery offers in terms of their product line, as well as providing a story that tells people about how they make everything.<br>Celebrity endorsement: Hillary Barry from Seven Sharp who helped out with harvesting on the vineyard, Foreigner and Pat Benatar played at the summer concert which not only promotes the event, but also the area.<br>Personal recommendations: Considering a lot of what Gibbston Valley does is to show what they do to create their wines, perhaps giving customers the chance to enter competitions where they can win experiences provided courtesy of the business if they spend over $150. As an example, they may be in the draw to win a 3 course meal at the restaurant with matched wines, a gift hamper to enjoy at home, or vouchers to spend at Gibbston valley.</div>]]></description>
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         <pubDate>2021-08-22 23:04:21 UTC</pubDate>
         <guid>https://padlet.com/chrissyqrc/BennyGV/wish/1689771935</guid>
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