https://padlet.com/postgraduate_futures/60aalji9u7ez553i How does your brand use or influence the algorithmic data of social media platforms? en-us 2022-04-28 06:58:00 UTC 2022-07-31 05:40:19 UTC hello@padlet.com tahliacollopy https://padlet.com/postgraduate_futures/60aalji9u7ez553i/wish/2248460036 Gym-goers and Crossfitters want to share their memorable fitness achievements online. Examples of this are a 'before' and 'after' progress photo, a personal best weight lifting video, or a post about completing a run, or winning a competition. These are big cultural experiences within this community, and as a brand, we are aware of them. To engage and become a part of these moments, we sponsor events, and reshare these moments on our own platform if the consumer is wearing our branded gear. We even use these moments in advertising, as others find this content inspiring, using the algorithm to drive our own commercial success.]]> 2022-07-23 06:41:55 UTC https://padlet.com/postgraduate_futures/60aalji9u7ez553i/wish/2248460036 karlacalderoncarranza https://padlet.com/postgraduate_futures/60aalji9u7ez553i/wish/2248484986
Studios use social media to start talking about a series or franchise. For example, when a trailer drops, a new extended trailer, the release date, the home entertainment release, the anniversary, etc.   They use key moments to interact with the consumers by delving into the metadata that consumers have left behind in previous interactions.

I believe it has an impact on cultural experiences. For example, when consumers can attend a movie premiere or special screening with the cast, the tickets are given through social media competitions. This interaction will collect consumer data to be used later in other marketing efforts, maybe of the same franchise or genre.

In the future, I'd like to see new ways to interact with the audience. Maybe as technology moves forward, we'll see the new features, for example, a live on IG where the franchise/actor can receive and see instant feedback that wasn't available a few years ago.]]> 2022-07-23 08:59:04 UTC https://padlet.com/postgraduate_futures/60aalji9u7ez553i/wish/2248484986 benjamingibson6 https://padlet.com/postgraduate_futures/60aalji9u7ez553i/wish/2249004806 Coke consumers love sharing a special moment with our brand - during Share-a-Coke periods, Consumers take photos and videos of themselves and friends with their name on the can or bottle.  They also do social media shout outs and share with their BFF, cousin, sister, brother, teacher etc.

These images are curated and used in brand marketing, showcasing Aussies having fun, socialisation, playing sport, skateboard and sharing their moment with a Coke. 


]]> 2022-07-25 02:49:39 UTC https://padlet.com/postgraduate_futures/60aalji9u7ez553i/wish/2249004806 24644700 https://padlet.com/postgraduate_futures/60aalji9u7ez553i/wish/2249229336 Where possible, the school tries to include lots of photos with social media posts covering school events. This typically leads to a lot of engagement as parents click through the gallery and tag friends and relatives.
It does have an impact on cultural experience, removing the need for parents to be physically present at events by providing a lens into the child's day (especially for working parents).
As a brand, we must continue to promote social engagement to derive the best algorithmic results.]]> 2022-07-25 10:32:24 UTC https://padlet.com/postgraduate_futures/60aalji9u7ez553i/wish/2249229336 pamelaablaza https://padlet.com/postgraduate_futures/60aalji9u7ez553i/wish/2249526352 At OQ’s café, patrons often take selfies in two key spots that are very instagrammable. Regulars know to hashtag #dailyhappy (the brand’s tagline) and we repost customer photos and videos as a way to build our own social media content. Australia has a thriving café culture and posting about where you’re having brunch, what you’re eating, and drinking is a huge trend. Being part of that algorithmic culture is important as it increases brand awareness and develops customer loyalty. To extend the brand’s reach, we're planning to participate in live activations such as food festivals, regional food trails, Writers Festivals etc as a coffee sponsor to build engagement with other communities.]]> 2022-07-25 23:48:20 UTC https://padlet.com/postgraduate_futures/60aalji9u7ez553i/wish/2249526352 teganknight https://padlet.com/postgraduate_futures/60aalji9u7ez553i/wish/2249722718 Activision Blizzard have created virtual worlds that present endless opportunities for content that can be captured, edited and shared through social. We encourage UGC through different campaign initiatives e.g. win a prize if you share your best gameplay. We also integrate elements of popular culture into the games e.g. a real world pro athlete's dance celebration can be performed by an avatar in-game. This creates a mirror effect whereby players then take that in-game content and push it back into the real world (virtaul/social).]]> 2022-07-26 05:07:35 UTC https://padlet.com/postgraduate_futures/60aalji9u7ez553i/wish/2249722718 bernie_nadette https://padlet.com/postgraduate_futures/60aalji9u7ez553i/wish/2249898046 neurocare has not had much involvement in the social media space. Until recently it was only used as a platform to share updates.

In the B2C space, given the confidential nature of the service (with the current majority of clients being treated for mental health issues) they are unlikely to want to use the neurocare brand as a platform to engage on social media. This puts a big limitation on the ability to collect data in this market.

The brand is looking onto whether it can engagement more in the B2B space possibly through clinicians’ attendance at clinical information events and training sessions. Attendees could be encouraged to share their attendance at events and begin to drive data linking attendees to their areas of interest, which could be used for future promotions.

]]> 2022-07-26 11:32:40 UTC https://padlet.com/postgraduate_futures/60aalji9u7ez553i/wish/2249898046 meggordon https://padlet.com/postgraduate_futures/60aalji9u7ez553i/wish/2252222200 Numerous fashion brands use algorithmic brand culture that combines participation and data collection around brand cultural experience. 
For example Lorna Jane have installed on some product pages a widget that allows consumers to upload their "look" (Styled by You) of the product featured on that page, to share with other consumers who visit the site. This creates UGC and displays human cultural experiences, but also generates a feedback loop so as to collect data on sharer, viewer, next purchaser, ad clicker.. and on it goes....
https://www.lornajane.com.au/amy-phone-pocket-ankle-biter-leggings-blk/LB0269_BLK.html]]> 2022-07-31 05:35:52 UTC https://padlet.com/postgraduate_futures/60aalji9u7ez553i/wish/2252222200