FOM HBL DISCUSSION by DHRMP 01 - Kuu

Nice Design

2016-01-04 02:28:09 UTC

I care about my image and my friends will judge me for what I wear. I always try and wear something simple but also looks presentable at the same time.

Branded

2016-01-04 02:28:14 UTC

branded is normally perceived as better.

Simple designs

2016-01-04 02:29:31 UTC

simple t-shirt with simple prints on the front of the shirt.

Fitting

2016-01-04 02:30:15 UTC

The shirt fitted very nicely and it is just the right length which I like

Shopping without disturbance

DHRMP01Erica — 2016-01-04 02:30:16 UTC

I was quite annoyed as I prefer to do my shopping alone and I feel very awkward to have someone following me around. I was quite angry at her and I wanted to leave the shop.

Organised

DHRMP01Erica — 2016-01-04 02:32:40 UTC

shop shouldn’t be messy because it will make it hard to find the different types of clothes.

Helpful service

2016-01-04 02:33:55 UTC

staff went extra mile to help customer

makes customers feel that the staff values their customers and will feel more welcomed

Wide variety

DHRMP01Erica — 2016-01-04 02:34:46 UTC

wide variety of clothes at H&M and Uniqlo attracts me to shop there

Attracted by sales banners

2016-01-04 02:35:01 UTC

sales banners when I pass by the shops.

Reccomendations by friends and social media

2016-01-04 02:35:54 UTC

from social media sites like facebook and my friends will recommend me some shops whenever we go out.

Fast delivery

2016-01-04 02:37:49 UTC

for online shopping

Shops located in heartlands

2016-01-04 02:39:17 UTC

dont need to travel far in order to shop

welcoming staffs

2016-01-04 02:39:57 UTC

staffs did not greet customers and ignore customers

helpful staffs

2016-01-04 02:40:04 UTC

assist customers when customers ask for help

Suitable for work

2016-01-04 02:41:15 UTC

search for office wear

unique designs

2016-01-04 02:43:03 UTC

dont want to wear clothes that clash with people

Suitable music

DHRMP01Erica — 2016-01-04 02:45:02 UTC

music cannot be too loud

prefably soothing music

sufficient staffs

2016-01-04 02:46:06 UTC

to assist customers whenever needed

there was not enough cashiers so queue was moving slowly

Feedback form

DHRMP01Erica — 2016-01-04 02:46:31 UTC

Spacious shop

DHRMP01Erica — 2016-01-04 02:54:12 UTC

I feel more comfortable when shopping.

Also, with plenty of walk room, I do not have to worry about bumping into people or make way for people in the midst of my shopping.

Layout

DHRMP01Erica — 2016-01-04 02:54:35 UTC

The layout from afar is important to me because if the shop is not visually appealing, I would not even waste my time to enter that shop.

Discounts

DHRMP01Erica — 2016-01-04 02:55:36 UTC

I would want to use the discount code and not waste it.

Clean shop

2016-01-04 02:55:53 UTC

online shopping

2016-01-04 02:57:15 UTC

shop online because I can access it wherever I am so long as I have a smartphone or laptop with me.

CLothes that are easy to wear

DHRMP01Erica — 2016-01-04 02:57:36 UTC

zippers at the side

easy for those staying alone/ going shopping

efficient customer service

2016-01-04 02:58:18 UTC

accidentally made multiple transactions and I emailed the customer service there and they deleted the transaction immediately.

helpful customer service

2016-01-04 02:58:29 UTC

reply customers emails quickly and offer assistance

Value for money clothes

DHRMP01Erica — 2016-01-04 02:59:19 UTC

The price must be something that matches the quality and design and not overpriced.

Wide variety

DHRMP01Erica — 2016-01-04 02:59:58 UTC

feel bored if I continue wearing the same type of clothes every day

attentive to customers

2016-01-04 03:00:51 UTC

Convenience

DHRMP01Erica — 2016-01-04 03:01:22 UTC

easy to find pieces that suits my style and are affordable

change of collection

2016-01-04 03:02:22 UTC

Even after a bad experience, still dont mind going back for the new designs

feel bored if I continue wearing the same type of clothes every day

In university,it is important for me to dress well. And also I do not really like to wear the exact same piece of shirt more than five times. Or even wearing it weekly.

organized shop

DHRMP01Erica — 2016-01-04 03:04:06 UTC

customers prefer to shop clothings that are categorized and arranged nicely on racks

Bright lighting

2016-01-04 03:04:13 UTC

bright shop will attract more customers

Shopping without disturbance

DHRMP01Erica — 2016-01-04 03:04:56 UTC

only attend to customers when they ask for help, dont pester customers

discounts

2016-01-04 03:05:17 UTC

elated to hear that there were discounts upon payment and was even thinking to buy more

comfortable material

2016-01-04 03:05:39 UTC

Affordable

DHRMP01Erica — 2016-01-04 03:05:43 UTC

not be willing to spend so much on clothes. They don’t need to be too pricey.

stylish and trendy clothing

2016-01-04 03:06:14 UTC

will not buy outdated clothing, if not will be judged by friends

fitting clothing

2016-01-04 03:06:21 UTC

Clothes are worth the price

2016-01-04 03:07:34 UTC

knowledgable staffs

2016-01-04 03:08:33 UTC

staffs do not know where their products are located at, customer is being directed to diff people, bring inconvenience

trustworthy and honest staffs

2016-01-04 03:09:33 UTC

staffs did not tell customer that there was a default in product

Return policy

DHRMP01Erica — 2016-01-04 03:10:39 UTC

staff did not allow a return policy even though there was default in product

fitting rooms

2016-01-04 03:11:09 UTC

fitting rooms must be provided

spreads and obtains information through friends and family

2016-01-04 03:11:34 UTC

Membership Card

DHRMP01Erica — 2016-01-04 03:12:12 UTC

Value for money

DHRMP01Erica — 2016-01-04 03:15:25 UTC

Comfortable

DHRMP01Erica — 2016-01-04 03:17:23 UTC

I like to be comfortable in what I wear. very important for us to wear stretchable and breathable clothing

ambience of store

DHRMP01Erica — 2016-01-04 03:19:09 UTC

Attractive visual merchandise

DHRMP01Erica — 2016-01-04 03:19:46 UTC

customers are drawn towards the visual merchandise that are displayed at front of shop and throughout

Friendly and helpful staffs

DHRMP01Erica — 2016-01-04 03:20:18 UTC

do not show signs of despise for customers

Shopping without disturbance

DHRMP01Erica — 2016-01-04 03:20:33 UTC

be there to assist when we ask them for help but not follow around

nice designs

DHRMP01Erica — 2016-01-04 03:21:21 UTC

Casual outfits

DHRMP01Erica — 2016-01-04 03:21:31 UTC

like to be comfortable in whatever they are wearing

fitting clothes

2016-01-04 03:22:49 UTC

flattering clothes

2016-01-04 03:22:58 UTC

will try the clothes a few times to make sure it looks good on me

Good quality

DHRMP01Erica — 2016-01-04 09:29:14 UTC

material that can last long

Worth value

DHRMP01Erica — 2016-01-04 09:29:37 UTC

Branded

DHRMP01Erica — 2016-01-04 09:30:17 UTC

brand will help to better improve my image

Attractive store

DHRMP01Erica — 2016-01-04 09:31:20 UTC

Theme 1

DHRMP01Erica — 2016-01-06 09:40:35 UTC

Affordability

Theme 2

DHRMP01Erica — 2016-01-06 09:41:20 UTC

Store environment/atmosphere DESIGN

Theme 3

DHRMP01Erica — 2016-01-06 09:41:54 UTC

Variety of products

Theme 4

DHRMP01Erica — 2016-01-06 09:43:17 UTC

Service

Theme 5

DHRMP01Erica — 2016-01-06 09:43:47 UTC

Accessibility

Theme 6

DHRMP01Erica — 2016-01-06 09:44:13 UTC

Quality

Theme 7

2016-01-07 11:56:59 UTC

Design

Theme 8

2016-01-07 11:59:31 UTC

Promotion

Theme 9

2016-01-07 12:01:11 UTC

Branding

2016-01-07 12:21:55 UTC

Theme 10

2016-01-07 12:21:55 UTC

Knowledge of stores

Need Statement 1

DHRMP01Erica — 2016-01-08 02:12:29 UTC

I need affordable clothes, prices ranging from ~$10 - ~ $20 for students

and ~ $20 - ~ $40 for working adults, however, the price needs to match up to the quality and overall value of the clothes

Needs statement 3

2016-01-08 02:18:32 UTC

I need wide variety of choices, and a constant change in collection,I want to buy different types of clothings for different occasions eg, leisure and classy all at once

Needs statement 2

2016-01-08 02:19:42 UTC

I need pleasant store environment which includes; organized layout, bright lighting, and music that is not too loud, I am more drawn towards the attractive displays outside the shop

Needs statement 4

2016-01-08 02:21:51 UTC

I need good customer service, service should be efficient and attentive to my needs and most important must be honest to me. Also staffs should not follow me around

Need statement 5

DHRMP01Erica — 2016-01-08 02:26:52 UTC

I need stores to be accessible to them, prefably in shopping malls that have MRT and in heartlands

Needs statement 6

DHRMP01Erica — 2016-01-08 02:29:00 UTC

I need clothes to be of a certain degree of quality for eg. soft, thin

Needs statement 8

2016-01-08 02:29:15 UTC

I need sales discounts and membership cards

Needs statement

2016-01-08 02:30:39 UTC

I need branded clothes

Needs statement 10

2016-01-08 02:31:26 UTC

I need sources to get to know of the shops

Meticulous service

DHRMP01Erica — 2016-01-08 02:34:12 UTC

staffs packed wrong items and sent it to customers

Sales

2016-01-08 02:35:20 UTC

Suitable for school

2016-01-08 02:36:20 UTC

cannot be too revealing

Comfortable

2016-01-08 02:37:51 UTC

students like comfortable clothing as they need to move around alot, prefabably drifit material

range of collections

2016-01-08 02:38:43 UTC

near-by my house

2016-01-08 02:39:02 UTC

can do casual shopping during weekends

Easy accessible

kuunuramalina — 2016-01-08 02:39:47 UTC

100% cotton

2016-01-08 02:40:12 UTC

Willing to travel for good clothes

kuunuramalina — 2016-01-08 02:40:13 UTC

Social media

kuunuramalina — 2016-01-08 02:44:24 UTC

Webpage design for online shopping

2016-01-08 09:36:29 UTC

design of the webpage is very important. Easy to use.

Branded

2016-01-08 17:05:20 UTC

need to meet clients

Interview 4- Desline

2016-01-08 17:29:16 UTC

Interview 1 - Erica

2016-01-09 00:17:21 UTC

Interview 2 - Erica

2016-01-09 00:21:19 UTC

Interview 3 - Desline

2016-01-09 00:24:02 UTC

Interview 5 - Kuu

2016-01-09 00:27:32 UTC

Interview 6 - Kuu

2016-01-09 00:30:18 UTC

Interview 7 - Abhikesh

2016-01-09 00:31:49 UTC

Interview 8 - Abhikesh

2016-01-09 00:33:00 UTC

Interview 9 - Chuan Seng

2016-01-09 00:36:12 UTC

Interview 10 - Chuan Seng

2016-01-09 00:36:21 UTC

Persona Creation 1

2016-01-10 06:00:42 UTC

Name:

2016-01-10 06:02:19 UTC

Lively Cheryl

Hobbies:

2016-01-10 06:02:32 UTC

Sleeping, Watching drama, Shopping online, surfing web

Wide variety

2016-01-10 06:05:07 UTC

there should be a shop that sells all sorts of clothings like leisure and classy

Age

2016-01-10 06:07:11 UTC

Gender:

2016-01-10 06:07:18 UTC

Female

Marital Status:

2016-01-10 06:07:26 UTC

Single

Target Market

2016-01-10 06:08:12 UTC

1. 14 - 22: mainly students

2. 23 - 29: early career women

3. 30- 35: mid career women

Need statement 7

2016-01-10 06:11:01 UTC

I need design that are trendy and fitting and also clothes that are convenient (students)

I need office wear that are unqiue (working adults)

Occupation

2016-01-10 06:31:17 UTC

Student

Beliefs

2016-01-10 06:39:53 UTC

Live life to the fullest

Aspirations

2016-01-10 06:40:35 UTC

hopes to do well in studies

Challenges

2016-01-10 06:40:52 UTC

1. Following latest trends. As I have to buy clothes very often but my pocket money is limited.

2. I have to always think of what to wear to school which is very troublesome

3. it is very hard to find clothes that look nice but is comfortable to study in.

4. I only have time to shop during holidays

Needs

2016-01-10 06:49:38 UTC

1. I need trendy clothes that are affordable, preferably about $20.

2. Need sales regularly

3. I need comfortable clothes that is easy to move around in, prefably dri fit material

4. I need shops to be accessible to me

5. I need and prefer easy wear of clothing like no zip or buttons

6. I need clothes that casual yet something different

7. I need colours and unique design that stands out.

8. I need the online webpage to be easy to use

9. I need comfortable store environment.

10. I need a good music and lighting for me to shop.

2016-01-10 07:29:22 UTC

Persona Creation 2

2016-01-10 07:35:01 UTC

Name:

2016-01-10 07:35:11 UTC

Mei Fong

Age

2016-01-10 07:36:12 UTC

Gender

2016-01-10 07:36:22 UTC

Female

Occupation

2016-01-10 07:36:42 UTC

Sales Executive

Marital Status

2016-01-10 07:37:05 UTC

Single

Hobbies

2016-01-10 07:37:36 UTC

hanging out with friends, watch movies, shopping, surfing web

2016-01-10 07:53:53 UTC

Beliefs

2016-01-10 07:54:53 UTC

Treat people with earnest

Aspiration

2016-01-10 07:56:57 UTC

Be recognized for efforts at work

Challanges

2016-01-10 07:57:44 UTC

1. I do not have much time for shopping because of my working hours

2. Everyone in my office buys the same type of office wear, i will often clash my outfits with them!

3. I do not have much time to shop for leisure wear as most of the shops i walk into sells office wear

4. Sales person always follows me around in shops which is awkward for me

5. I often need to wear branded clothing

Needs

2016-01-10 08:01:01 UTC

1. I need unique designs for office wear

2. I need eye-catching and attractive clothings

3. I need a wide variety of choices in a shop

4. i need personal space when shopping

5. I need the stores to be near and accessible for me

6. I need the clothes to be of comfortable material

7. I need a membership card

8. I need the store to be organized and spacious, with good lighting and music

9. I need staffs that are very helpful and welcoming

10. I need the queue for payment to be fast

11. I need branded clothings

Persona Creation 3

2016-01-10 08:10:10 UTC

Name

2016-01-10 08:10:22 UTC

Stressed Alice

Age

2016-01-10 08:11:07 UTC

Gender

2016-01-10 08:11:19 UTC

Female

Occupation

2016-01-10 08:11:39 UTC

HR manager

Marital Status

2016-01-10 08:13:00 UTC

Married, with 2 children

Hobbies

2016-01-10 08:13:22 UTC

Hanging out with family, Eating, shopping

2016-01-10 08:15:22 UTC

Beliefs

2016-01-10 08:15:59 UTC

Family is the most important

Aspiration

2016-01-10 08:16:27 UTC

Be a good role model for my children

Challanges

2016-01-10 08:17:29 UTC

1. I do not have much time to shop because i need to balance family and work

2. I need alot of branded wear because i have to meet up with clients

3. My budget is limited as i still have to put aside money for family

4. I feel stressed out in a messy store

Needs

2016-01-10 08:19:49 UTC

1. I need Branded clothings

2. I need sales for the branded clothings

3. I need membership cards

4. I need a wide variety of choices in a store

5. I need knowledgeable staffs

6. I need an organized and spacious store

7. I need value for money clothing

8. I need the stores to be near my house or easily accesible by mrt

9. I need staffs that are attentive to customer needs and are helpful

10. I need clothes that are comfortable to wear and unique design

kuunuramalina — 2016-01-11 01:20:51 UTC

kuunuramalina — 2016-01-11 01:21:37 UTC

Credit card deals

2016-01-11 02:38:57 UTC

Alteration service

2016-01-11 02:39:27 UTC

Suitable material for sg weather

2016-01-11 02:40:07 UTC

kuunuramalina — 2016-01-11 03:16:36 UTC

Solution: We will order in bulk so it will be cheaper. and we sell it at at the range price. Cheaper material for good quality and manufacture in CHINA and INDIA!

2016-01-11 03:19:37 UTC

Solution: Find a trustable producer that provides good quality clothing

2016-01-11 03:22:55 UTC

Solution: collaborate with newer designers = provides new designs and lower costs

kuunuramalina — 2016-01-11 03:23:17 UTC

Solution: Categorise the clothing in different segment such as, Basics, Teenagers; tops, skirts, pants.

kuunuramalina — 2016-01-11 03:28:35 UTC

Solution: The space gap must be comfortable length spacious in between display and racks.

2016-01-11 03:34:40 UTC

Solution: Mannequins can be placed in front of the shop with glass panal

kuunuramalina — 2016-01-11 03:35:51 UTC

Solution: The staff must take note of cleanliness and pick up any litter as soon as they see it

2016-01-11 03:40:06 UTC

Solution: Get staffs to greet customers (like in uniqlo)

2016-01-13 03:37:44 UTC

Solution: There can be different music for different time of the day for eg. soothing music in the night

2016-01-13 03:48:09 UTC

Solution: There can be ipads around the store and near the cashier area so that customers can rate the service

2016-01-13 03:50:38 UTC

There can be a best employee award every month for the employee with the best service so that employees will be motivated to give good service.

2016-01-13 04:12:29 UTC

Solution: Open stores in shopping malls that are near the mrt stations, where there is more human traffic. Open in different regions in the country, make sure that there is at least one outlet in each region

2016-01-13 04:12:53 UTC

Allow return policy of 15 days, ensure all staffs know about company's policies

2016-01-13 04:13:27 UTC

Provide training for staffs and allow "internship period" for new staffs

2016-01-13 04:16:29 UTC

Solution: Do a survey on the different designs before manufacturing more pieces to sell

2016-01-13 04:18:28 UTC

Solution: Membership card with point system. eg. $1 = 150 points. Points can be redeemed

2016-01-13 04:21:03 UTC

Solution: There can be quizzes which will be given out to the customers regarding fashion tips. If customers get it correct they can earn points which can be used as a discount when they shop in our store.

2016-01-13 04:22:59 UTC

Solution: A certain amount of money must be spent before customers can join the membership. If they receive a certain amount of points, they will be upgraded to the next level of membership where they can enjoy more privilages. This will ensure customer loyalty and they will continue to patronise our shop.

2016-01-13 04:27:30 UTC

Solution: Whenever someone buy something, if they take a picture of the product and share it on their social media, they can get discount for their next purchase if they spend a certain amount of money in our store

2016-01-13 04:30:47 UTC

Solution: We can get celebrties to endorse our products

2016-01-13 04:39:38 UTC

usuage of consistent colored hangers, with rubber slip

2016-01-13 04:48:04 UTC

bright lighting, neutral colored walls, decorative items like plants & flowers

2016-01-14 15:45:28 UTC

neutral colored walls and usage of white lights

2016-01-14 15:46:31 UTC

mannequins placed at different category of clothing to give customer idea of how to match outfits

2016-01-14 16:01:30 UTC

Find reliable producer

2016-01-14 16:02:52 UTC

Manufacture in countries like Vietnam

2016-01-14 16:07:31 UTC

use mix of cotton and polyester so that clothes are stretchable

2016-01-14 16:09:57 UTC

Mixture of cotton and Linen

2016-01-14 16:11:13 UTC

increase Linen %

2016-01-14 16:12:17 UTC

Have a online webstore

2016-01-14 16:13:25 UTC

Collaborate with banks to offer discounts or rebates

2016-01-14 16:14:37 UTC

festive sales eg. CNY, Christmas, GSS

2016-01-14 16:15:17 UTC

special "Back To School" sales, students are given 10% discounts

2016-01-14 16:16:28 UTC

Mission statement

2016-01-14 16:17:53 UTC

Have a corner specially for alternation

2016-01-14 16:19:02 UTC

Staffs wear Blue lanyards as a form of identification

2016-01-14 16:20:13 UTC

Allocate at least 3 cashiers for each shifts

2016-01-14 16:20:55 UTC

Train all staffs to use cash register so can take cashier's place if cashier is absent

2016-01-14 16:22:50 UTC

Feedback forms (on ipad) can be provided at shops to allow customers to inform us if any staff is dishonest

2016-01-14 16:26:08 UTC

Come out with different collections for specific occasions that are related to SG eg. "christmas collection", "back to school collection", "New year"

2016-01-14 16:29:14 UTC

Provide sales for past season items

2016-01-17 13:27:34 UTC

design is unique and can only be found in our store

2016-01-17 13:30:46 UTC

offer a cheaper price compared to competitors

2016-01-17 13:30:56 UTC

offer good service and accessibility, bringing convenience and satisfactory to customers

2016-01-17 13:44:15 UTC

take note of the design when designing an item, make sure that there are lines that fit different occasions

2016-01-17 13:44:49 UTC

have different lines for different occasions eg. for school, for office, formal, casual

2016-01-17 14:12:45 UTC

have at least 10 fitting rooms

2016-01-17 14:14:12 UTC

set rules for staffs and ensure that all staffs know and comply with rules eg. staffs must wear appropriate attire to work

2016-01-17 14:15:32 UTC

cluster clothes that are for same target group together

2016-01-17 14:16:44 UTC

allocate more stores in heartlands eg. clementi mall, Jurong point

2016-01-17 14:17:59 UTC

have relaxing scents around shop like lavender, make use of decorative items like bonsai and small indoor fountains

2016-01-17 14:20:48 UTC

use 100% cotton etc. use natural materials

2016-01-17 14:26:21 UTC

buy more got discount

2016-01-17 14:27:01 UTC

have most of the clothes be elastic and have elastic band, reduce designs with zippers and buttons

2016-01-17 14:27:56 UTC

have many lines

2016-01-17 14:28:38 UTC

have different colors for the same pattern

2016-01-17 14:29:59 UTC

brand name must be easy to pronounce and recognizable

2016-01-17 14:30:25 UTC

offer good customer service

2016-01-17 14:30:33 UTC

packaging must be unique and nice

2016-01-17 14:46:21 UTC

ensure the fit of the clothes looks nice on different body types and not just slim people

2016-01-17 14:47:25 UTC

have own facebook, twitter, instagram, pininterest

2016-01-17 14:47:54 UTC

pin outfits from own store on Pinterest to give people idea of how to style the clothes

2016-01-17 14:48:40 UTC

collaborate with magazines

2016-01-18 01:06:59 UTC

put ipad at one corner of the shop to let custoomers check stock availabilty themselves