London Recruitment and Market Development Workstream by https://padlet.com/ldesforges1/5z6ze23m2o5dn69z Student Recruitment Tactics Group en-us 2023-09-26 19:52:05 UTC 2023-10-03 22:08:20 UTC hello@padlet.com UCAS Conventions ldesforges1 https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722811816 Feb 25]]> 2023-09-27 09:47:05 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722811816 Prospectus content planning https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722811895 2023-09-27 09:47:08 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722811895 Enquirers engagement campaign https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722812448 Design enquirer journey for each market
Enq data collection
Engagement plan for each market - channels / consistency / content]]> 2023-09-27 09:47:38 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722812448 Access https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722813077 Understanding population - perception, behaviour, trends wrt pre-entry attainment and progression to HE (demographics) ]]> 2023-09-27 09:48:06 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722813077 Employer Engagement - one eye on 26/27 launch and embedding early conversations with relevant employer partners https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722813127 2023-09-27 09:48:09 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722813127 Access and Outreach https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722814237 Relationship building with local schools/colleges/stakeholders in pre-entry space.  

Launch Application year Access Support Offer ]]> 2023-09-27 09:48:58 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722814237 New B2B campaign planning building on current growth DA areas: health, Leadership and Mgmt, Creative and Digital https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722814703 2023-09-27 09:49:20 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722814703 https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722815241 November 2025 to June 2026 - Applicant conversion marketing, recruitment & 
engagement]]> 2023-09-27 09:49:49 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722815241 OfS reporting APP https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722816019 Understanding how London students will be registered and impact this could have on institutional performance (from access, participation and outcomes perspective) ]]> 2023-09-27 09:50:29 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722816019 Access Offer Delivery https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722817098 Support begins ]]> 2023-09-27 09:51:21 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722817098 Number Planning in terms of DAs, CPD, HTQs from an Employer Partnerships KPI perspective https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722817591 2023-09-27 09:51:48 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722817591 PS marketing campaigns & activity to drive consideration & applications - autumn advertising campaigns from Sept 2025 onward plus web, social, email marketing, open days (or the equivelant), Y13 S&C engagement etc https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722817833 2023-09-27 09:52:00 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722817833 Spring 2025 - marketing activity to drive consideration of our courses, Y12 S&C engagement, June/July visit opportunities, etc https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722819526 2023-09-27 09:53:10 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722819526 Online presence https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722820654 Separate web presence or part of shu.ac.uk? Would need an early online presence ahead of any outreach activity. Will it be promoted as part of the current OLP but state available at Sheffield & London campus. Or will it be a separate OLP?]]> 2023-09-27 09:53:53 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722820654 School & college relationship building in recruitment region, raising profile with Y11 audience if possible (Spring 2024) https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722821486 2023-09-27 09:54:33 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722821486 Hallam Welcome campaign https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722821557 Currently well established marketing campaign to welcome new and returning students - cross team approach currently working with Hallam Welcome team
What do we want to do in this space, for the launch and for every intake going forward?]]> 2023-09-27 09:54:37 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722821557 Message development https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722822490 Stages - Planned London offer, SHU existing messages around teaching quality, support, employability, affordable accommodation, work experience opps - how do we show that our current strengths/USP's will be a key part of or London offer? Almost like a quality assurance based on our experience/existing offer]]> 2023-09-27 09:55:28 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722822490 Jan/Feb 2025 - full course web information live https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722823865 2023-09-27 09:56:41 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722823865 CRM system would need to be in place ready for lead generation in early spring 2025 (latest) https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722825796 2023-09-27 09:58:17 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2722825796 Building the brand in schools https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2725241526 Groundwork to identify key future feeder schools and colleges and a plan to enable 'flooding' approach to targeting these, including advisors strategy. Initial discussions with CU in nearby Ealing and connections to secondary careers locally.]]> 2023-09-28 20:10:30 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2725241526 Build Ambassador strategy https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2725243992 use of first cohort of students to support recruitment to future cycles ]]> 2023-09-28 20:13:12 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2725243992 Expand school strategy https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2725244508 Building on foundations of targeted school engagement to grow reach]]> 2023-09-28 20:13:56 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2725244508 School & College engagement from Autumn 24 https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2730981813 First intake enters Y12 in Sept 24, need to be very active in key school & college feeders in the core recruitment region for London - on the ground activity supported by marketing collateral, data capture & follow up comms, and online presence. Big push on teacher engagement, building relationships]]> 2023-10-03 22:03:25 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2730981813 Clearing & Confirmation 2026 https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2730984403 Plan for significant clearing marketing and recruitment operation given we will be new to market and building profile/consideration up from very low levels at the start of the main recruitment cycle.]]> 2023-10-03 22:07:25 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2730984403 International January starts marketing & recruitment activity - autumn 2026 https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2730985094 2023-10-03 22:08:20 UTC https://padlet.com/ldesforges1/5z6ze23m2o5dn69z/wish/2730985094