Executive summary:

Introduction:

YarnHaven is an enthusiastic endeavour devoted to the craft of handcrafted crochet, where each item reflects the spirit of cosiness and affection. With the slogan "Knots of Love," our company wants to use finely crafted handcrafted goods to make every moment cosy and joyful.

Vision:

Our vision at YarnHaven is to redefine the value of handcrafted items by highlighting the individuality and attention to detail that goes into each one. Our goal is to become a representation of warmth and love, turning every product into a concrete act of love.

Mission:

Our goal is to offer premium, handcrafted crochet goods that inspire cosiness and a sense of community. We strive to produce pieces that will last a lifetime through our meticulous craftsmanship and commitment to using premium materials.

Product range:

YarnHaven offers a wide selection of handcrafted crochet products, such as keychains and floral arrangements. Every product is meticulously and skillfully created, guaranteeing a harmonious combination of artistic expression and practicality. The range of prices is RM 10 to RM 15.

Market positioning:

YarnHaven holds a unique place in the industry by providing not just goods but also a sentimental bond via the craft of crocheting. We distinguish ourselves as a brand that honours the genuineness and uniqueness of handmade craftsmanship in an era of mass manufacturing.

Tagline:

"Knots of Love" captures the essence of YarnHaven's concept, emphasising the merging of passion, expertise, and affection in each creation we make. Our motto reminds us that each handmade item is more than a product; it is a heartfelt expression of warmth and caring.

Conclusion:

YarnHaven is more than simply a brand; it's a celebration of the craft of crochet and the emotions woven into each stitch. YarnHaven allows customers to experience the special comfort and joy that come from our "Knots of Love." We are committed to quality, authenticity, and the enduring power of handmade creations.

(in and out). The records may have the following details:

• Date

• Amount

• Classification (e.g sales, payment to supplier etc.)

• Other information (channel of payment etc.)

2. Income Statement: Using excel template given, prepare

your income statement based on your actual business

operation.

3. Go Ecommerce: Provide individual evidence on the

sales generated – screen capture from go Ecommerce

Course: Software Engineering

Sales reports and evidences are available, and

neatly presented

Income Statement

Preparation of statement is correct, complete

and no errros

Sales Generation

Generated sales over RM100 as a group in a

semester

2. When it comes to detecting competition,

Social Media and Communities:

We participate in crochet and handmade craft-related social media communities, forums, and organisations. This can provide insights into other busy and well-known businesses. We learn a few things, but we still believe our crochet is superior because no one can sell a bouquet of crochet flowers like us.

Customisation and exclusive designs:

Quality Materials and Craftsmanship: Highlight the use of premium yarns and the rigorous craftsmanship that goes into every YarnHaven product. Emphasising the quality of the materials and the handmade character of the items might help to distinguish the brand.

Storytelling and Transparency:

Share the backstories of YarnHaven's creations. Emphasise the craftspeople, the inspiration behind each work, and the brand's dedication to openness. Customers frequently value the personal touch and authenticity that handmade products provide.

Customer Testimonials & Reviews:

Encourage happy consumers to submit good feedback and testimonials. Positive feedback is a powerful endorsement that can help potential customers create trust.

Price: RM 10 /set

Price: RM10 /set

Price: RM15

Price: RM 10 /set

This teaser video serves as a sneak peek of our customers' orders on our first batch of selling crochet.

Handcrafted Warmth for

Every Moment

HAPPY NEW YEAR! <3🎇🎁

Hello everyone 👋🏻 ! searching for cute crochet for a New Year Gift? 🧶 Do you want to give a present for someone "special" 🫣or for yourself as a self-reward?

Introducing, the YarnHaven crochet services! 😆

Available Pre-order for now :

Cute keychain 🐻- rm15

Tulip 💐- rm10

Daisy + Lavander 🪻- rm10

Tulip + Lavender 🪻- rm10

Open pre-order until 1/1/2024

To order :

https://forms.gle/8Wt7F2cTBTJigNgm9

Follow us on

Tiktok : https://www.tiktok.com/@_yarnhaven?_t=8hXbhi3gfNy&_r=1

Instagram : https://instagram.com/_yarnhaven?igshid=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr

facebook :https://www.facebook.com/yarnhaven.2023MPU?mibextid=LQQJ4d

for more information you can contact : https://wa.link/pub489 (Aurelia)

Role : Marketing Manager

Role: The Group Leader leads the entire team, giving direction, advice, and support to ensure that YarnHaven runs smoothly and efficiently.

Responsibilities:

1. Setting strategic goals and objectives for the company is one of your responsibilities.

2. Facilitating team members' communication and collaboration.

3. Making high-level decisions to help the company succeed.

4. Assuring that all departments collaborate to achieve similar goals.

5. Taking on obstacles and creating a positive workplace environment.

6. Customer Service

• Handles Google form pre-order

• Answering customer's questions about custom-made.

  
  

Responsibilities:

1. Responsibilities include creating a multimedia strategy that is aligned with the brand's goal.

2. In charge of creating visually engaging content such as photographs, movies, and graphics.

3. Taking care of social media channels, website graphics, and other multimedia platforms.

4. Working with marketing and design departments to keep the brand image consistent.

5. Analysing and adjusting strategies based on the performance of multimedia material.

Responsibilities:

1. Budgeting and financial planning to optimise resource allocation are responsibilities.

2. Keeping track of financial transactions, accounting, and reporting.

3. Identifying financial risks and recommending risk-management methods.

4. Collaborating with other managers to align financial targets with overall business goals.

5. Ensuring financial norms and standards are followed.

Responsibilities:

1. Developing and implementing comprehensive marketing strategies using Facebook, Instagram and TikTok.

2. Researching the market to find trends and possibilities.

3. Managing advertising, public relations, and promotional efforts.

4. Creating engaging advertisements in collaboration with the multimedia manager. Also posting for social media using completed posters, and copywriting posts.

5. Analysing marketing key performance indicators and fine-tuning methods to achieve peak performance.

Responsibilities:

1. Overseeing the production schedule and workflow.

2. Ensure raw materials and resources are available.

3. Maintaining the level of handmade products requires quality control.

4. Working with the marketing manager to ensure that output matches demand predictions.

5. Improving the effectiveness of the manufacturing process.

6. Direct involvement in crocheting procedures, guaranteeing high-quality work.

Course: Software Engineering

Course: Software Engineering

Course: Software Engineering

:

Role: The Production Manager is in charge of handling the production process and making sure YarnHaven's handcrafted crochet items are produced on schedule and efficiently.

Responsibilities:

1. Overseeing the production schedule and workflow.

2. Ensure raw materials and resources are available.

3. Maintaining the level of handmade products requires quality control.

4. Working with the marketing manager to ensure that output matches demand predictions.

5. Improving the effectiveness of the manufacturing process.

6. A hands-on role in the wrapping process to ensure outstanding finishing

Role: Operational manager

YarnHaven targets the following client groups:

1. Shoppers looking for gifts: Individuals looking for one-of-a-kind, handcrafted crochet things to give as gifts, particularly UNIMAS students.

Value Propositions:

YarnHaven provides a low-cost option for students.

1. Handmade Crochet Items with a Personal Touch: Distinctive, high-quality goods with a personal touch.

2. Customisation Options: Personalised consumer experiences with tailored designs, colours, and patterns.

Channels:

YarnHaven targets clients through the following channels:

1. Social Media Platforms: Engaging with the community, sharing content, and promoting products. For example, Instagram, TikTok, and Facebook.

Customer Relationships:

YarnHaven cultivates relationships by Customer Support: Responding to inquiries and issues via social media such as Whatsapp with responsive and helpful support.

Revenue Streams:

YarnHaven produces revenue through the following methods:

1. Product Sales: Selling a variety of handcrafted crochet items via social media.

Key Resources:

YarnHaven relies on:

1. Skilled Artisans: Talented individuals responsible for crafting unique crochet items from the team members.

2. Premium Yarn and Materials: Ensuring the quality of the final products we get from suppliers.

Key Activities:

YarnHaven engages in:

1. Product Design and Crafting: Creating new and unique crochet items.

2. Customer Service: Actively participating in social media and with customers.

3. Marketing and selling: Promoting social media to boost revenue.

Key Partnerships:

YarnHaven collaborates to get the best deals and items from:

1. Lazada

2. Cloud Soft, Shopee

3. Yarns and Crochet Hook

4. Mr. DIY

Cost Structure:

YarnHaven incurs costs related to:

1. Materials and Supplies: Purchasing high-quality yarn and crafting materials, Packaging supplies and delivery.

Amount (Overall cost): Rm 65.87

28/10/23

• Classification: making crochet materials.

• Other information: cash payment

30/10/23

• Classification: making crochet materials.

• Other information: cash payment

31/10/23

• Classification: Yarn cotton and stuffing

• Other information: online payment (Lazada and Shopee)

11/11/2023

• Classification: making crochet materials.

• Other information: cash payment