Adnan Al-Suleimani by Adnan Al-Suleimani https://padlet.com/201384559/5wmquhnzwt8wniy1 The Star Image of Cristiano Ronaldo en-us 2022-10-09 16:57:45 UTC 2022-11-08 13:54:18 UTC hello@padlet.com https://padlet.net/icons/png/2b50.png 1) The Healthy Fit Athlete Image & The Contradictions Behind It 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347204621 2022-10-19 15:02:17 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347204621 Dicipline + Hard Work 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347272363 Youtube video curating footage from the everyday life of Ronaldo, brought from his social media platforms. All the footage shows the audience how disciplined he is in terms of diet, workout and health in general]]> 2022-10-19 15:35:44 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347272363 Masculinity, Fitness and Elegance 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347310740 His globally recognised advertisements for the Clear shampoo, CR7 Perfume and CR7 Underwear reinforce the fact that Ronaldo as a star is an advocate for The attractive masculine man image, which he achieves by following a strict healthy lifestyle.]]> 2022-10-19 15:55:10 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347310740 Reinforcing his healthy lifestyle attitude in removing Coca Cola bottles in a press conference. "Drink Water" he said 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347331492 Removing Coca-Cola bottles at the UEFA Euro 2020 press conference and sticking with water. "Coca-Cola, ugh," he said. This 30-second clip went viral across media platforms in a blink of an eye. "Ronaldo’s actions at the press conference caused a £2.84billion drop in the company's share price" (Tejwani, 2021).
Whilst he was just being himself as the healthy man and forgot about the press and cameras for a second, he just made himself a "hypocrite" (The next slide will tell why). And, of course, made Coca-Cola owners very upset.]]> 2022-10-19 16:05:23 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347331492 Ronaldo's Coca-Cola Advert in 2006 World Cup 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347388499 Whilst snubbing the drink for being healthy, his 2006 Coke advertisement states the opposite. He was actually a fan of the drink. Here, Ronaldo is facing many criticisms as being a hypocrite and inauthentic]]> 2022-10-19 16:36:25 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347388499 Ronaldo's KFC Advert in 2013 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347397741 Criticisms are raised here again if advocating health and fitness, why did you advertise and support fast food restaurants?]]> 2022-10-19 16:40:59 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347397741 Articles Discussing the Contradiction: 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347456335 2022-10-19 17:10:38 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347456335 Old Coca-Cola and KFC ads starring Cristiano Ronaldo resurfaced after he went viral for snubbing the drink 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347462506 2022-10-19 17:13:57 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347462506 2) The Bad Influencer Image But Still The Athlete With The Strong Mentality Character 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347509534 2022-10-19 17:36:18 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347509534 Cristiano Ronaldo branded 'hypocrite' for Coca-Cola snub as KFC pictures emerge 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347517665 2022-10-19 17:40:15 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347517665 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347533325 2022-10-19 17:48:25 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2347533325 Ronaldo fined €18.8m over tax evasion 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2351640642 As the judge "refused his request to appear by video or to enter the building by car to avoid the spotlight" (BBC, 2019), Ronaldo is seen entering the court with a smile on his face and even giving signatures to the fans outside the court. While he was facing Tax Evasion Charges, his appearance in the court didn't show the media anything but confidence and mental strength.]]> 2022-10-22 13:21:37 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2351640642 Rape Allegations Against Ronaldo 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2351641480 Kathryn Mayorga's Sexual Assault claims against Ronaldo were published in 2018. While Ronaldo's reputation was damaged as headlines escalated quickly after the news. Here, again, Ronaldo maintains his confident man image by simply streaming live on Instagram:

"What they said today, fake … fake news. They want to promote themselves by using my name. It’s normal. They want to be famous … to say my name. Yeah, but it’s part of the job. I’m (a) happy man and all, all is good".

In such sensitive cases, most celebrities wouldn't talk about in a live fans-interacting media platform such as Instagram. However, for Ronaldo, talking live to his fans where he has no time for a second thought is definitely seen as genuine and authentic. This is what shapes his star image as mentally strong and confident.

]]> 2022-10-22 13:23:08 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2351641480 Him Too? Cristiano Ronaldo and the News Coverage of a RapeCase Allegation 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2351655723 Here, Silveirinha et al. addressed an interesting point in this matter. They study how rape cases are covered by media and interpreted by audiences differently depending on different social characters. "Likewise, rape complaints do not always mean the end of the perpetrator’s popularity and indeed often a highly public or celebrity status tends to protect the accused through disbelief of the accuser in the public eye" (Silveirinha et al., 2020).]]> 2022-10-22 13:46:00 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2351655723 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2351658447 2022-10-22 13:49:57 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2351658447 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2355267819 Jorge et al. article studies how the Spanish and Portugees media framed the tax allegations made against Cristiano through offshores. They note some interesting points here:

"the comparative analysis shows audiences had double standards based on their feelings toward the celebrity" (Jorge et al., 2021).

In the eyes of his fans, this wouldn't change anything. their love and admiration for their role model wouldn't be affected by a Tax Evasion Case which has been faced by many other celebrities.

On the contrary, many other Spanish people have seen him "as as an ungrateful immigrant who does not contribute enough to society" (ibid,.2021)]]> 2022-10-25 11:30:16 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2355267819 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2355304886 2022-10-25 12:01:42 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2355304886 Cristiano Ronaldo approached Jordan Peterson for a therapy session to treat his depression 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2355490441 Things have gone upside down for Ronaldo in 2022, he is not 23 anymore, his perfomance on the pitch is below average, and his relationship with his coach is intense. This, therefore, affected Ronaldo's mental condition very notably and made him seek mental support from the controversial Canadian psychology professor and culture warrior Jordan B Peterson, who is famous for "his particularly strong views on masculinity in the modern sphere" (Husband, 2022).]]> 2022-10-25 13:54:10 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2355490441 3) The Shift in His Mentality Image: Even Ronaldo Needs Help 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2355495474 2022-10-25 13:56:43 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2355495474 Via Cristiano's Instagram Account: Calling Jordan Peterson a friend after their session 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2356047475 2022-10-25 19:12:05 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2356047475 While Ronaldo chosed to share his mental help event as an attempt to deconstruct the traditional socio-cultural norm associated with masculinity and reinforce the idea that men should take care of their mental status. The gender element here impacted Ronaldo's star image. He is now conceived as a friend of Peterson, "The Canadian has gained widespread notoriety over the past decade for a number of his divisive views" (Husband, 2022), specifically in praising masculinity, which is challenged by the feminine perspective. 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2356058242 2022-10-25 19:19:48 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2356058242 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2356070672 2022-10-25 19:29:18 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2356070672 "The post has sparked some negative reactions however, with one fan suggesting it has ‘tarnished his legacy’, with a second posting: “Why is anyone even slightly surprised that someone as entitled as him thinks Peterson is great.” (Husband, 2022) 201384559 https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2356073373 2022-10-25 19:31:24 UTC https://padlet.com/201384559/5wmquhnzwt8wniy1/wish/2356073373