https://padlet.com/kyle_cunliffe990/5welflp6btz0 Privacy Debate and Programmatic en-us 2018-11-01 22:00:44 UTC 2018-11-02 00:16:46 UTC hello@padlet.com kyle_cunliffe990 https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299619966 This article tells some of the story of the rise of digital advertising. The author rightfully notes; "The global privacy challenge is one that, with technology evolving too quickly for legislation to keep up, necessitates the industry itself to lead the way in device recognition systems that ease cross-screen marketing and respect consumer privacy rights." This article refers to some of the ways laws have tried to protect user privacy but ultimately puts the burden of responsibility in the hands of the users. Users are being called upon to better understand how their information is being used in the marketplace. ]]> 2018-11-01 23:10:39 UTC https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299619966 kyle_cunliffe990 https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299621397 The FTC has made some guidelines as to what cookies are and how they are (currently) being used. They break down cookies into categories; single use, and multi use cookies. Single use cookies track user information on a particular site only when the user is on the site then information is discarded. This use of cookies presents less threat to user privacy. Multi use cookies are used to track users across platforms and store information for the event that a user visits a previously visited site. The multi use cookies can be used to hack users, cookie map, and target users against their will, if a user is not aware of how cookies work. ]]> 2018-11-01 23:19:09 UTC https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299621397 kyle_cunliffe990 https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299622313 One way users are employing to protect their privacy and limit advertiser targeting is the use of add blockers. I think that this article slightly overstates to effectiveness of add blockers. At this point I think add blockers are underdogs in the programmatic battle. Add blocker creators do not benefit from huge sums of add campaign dollars like their add producing opponents. While perhaps out gunned today, add blockers should continue to evolve to fight against the rapidly evolving digital marketers. ]]> 2018-11-01 23:24:41 UTC https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299622313 kyle_cunliffe990 https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299623630 This article demonstrates the public's concern as to the relationship between privacy on the web and security. Many (rightfully) are concerned that if their identity can be tracked across the web, by entities out of their control, then their sensitive information can be taken advantage of as well. This concern about user information such as credit card, social security, and identity being stolen has been present for some time. Examples of successful hackers stealing this information are plentiful, whether these cases are specifically related to cookies or not. This is another area that is simply to complex and fast moving for legislation to keep up. ]]> 2018-11-01 23:31:59 UTC https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299623630 kyle_cunliffe990 https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299624951 This article points out that some sites offer users the chance to opt out of the use of cookies. However this paper lacks a professional feel. ]]> 2018-11-01 23:39:55 UTC https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299624951 kyle_cunliffe990 https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299625552 A lack of consensus on governing the digital space has left the window wide open on a global scale for digital user tracking. The author Sowmyan Jegatheesan   accurately notes; "Taking advantage of the lack of one unified body that could govern the online space with its strict and stringent rules certain websites use the text files called cookies in collecting data from users...". The digital market place has rapidly evolved into a well funded juggernaut which has been only slowed down by local legislative efforts to restrict the tracking and targeting of users.  ]]> 2018-11-01 23:43:18 UTC https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299625552 kyle_cunliffe990 https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299626472 This is a great article that explores some of the loss of digital privacy. I did not choose this source, out of principle, because it is so jam packed with adds it is nauseating to read. ]]> 2018-11-01 23:48:02 UTC https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299626472 kyle_cunliffe990 https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299627137 This article is a great guide to the every man regarding the issues that cookies and programmatic advertisers create. While this article does a fairly good job of being objective, it does stress the need that users feel to protect their privacy. This article also outlines ways to become aware of what cookies exist regarding the user and how users can arm themselves against cookie tracking. Notably, the definition of cookies recorded in this article is vastly more specific and complete than the Federal Trade Commission's antiquated definition. ]]> 2018-11-01 23:52:02 UTC https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299627137 kyle_cunliffe990 https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299628034 This article covers a legal measure meant to require consent for cookie mapping, however I found this article less relevant since the legal action was not effective. ]]> 2018-11-01 23:58:13 UTC https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299628034 kyle_cunliffe990 https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299628383 This was an interesting read regarding cookie tracking across platforms, though I did not find it super relevant to my topic. ]]> 2018-11-02 00:00:36 UTC https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299628383 kyle_cunliffe990 https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299628715 This article is an example of a firms take on privacy in their cookie tracking, though I think that consent to use cookies still allows for privacy preach when the collected information is mishandled. ]]> 2018-11-02 00:02:32 UTC https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299628715 kyle_cunliffe990 https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299629043 This article has pros and cons to Programmatic advertising but fails to address privacy concerns. ]]> 2018-11-02 00:04:43 UTC https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299629043 kyle_cunliffe990 https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299629277 Here is another article that fails to address privacy invasion. ]]> 2018-11-02 00:05:57 UTC https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299629277 kyle_cunliffe990 https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299629672 While it doesn't necessarily mention programmatic, this article lists several ways user information has been hacked on the web.]]> 2018-11-02 00:08:39 UTC https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299629672 kyle_cunliffe990 https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299629903 This is a great source to better grasp the advertiser privacy issue. This is an add blocker endorsed by google, who is a major player in collecting user data. If this doesn't look fishy than nothing does. ]]> 2018-11-02 00:10:20 UTC https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299629903 kyle_cunliffe990 https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299630299 As advertisers get more effective in targeting, blockers are also rising to meet the demands of users who feel taken advantage of. Supply and demand shows that the demand for greater protection against programmatic advertisers needs to be met. ]]> 2018-11-02 00:13:15 UTC https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299630299 kyle_cunliffe990 https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299630815 This organization has been created to function in one of the few markets that legally requires cookie consent. ]]> 2018-11-02 00:16:05 UTC https://padlet.com/kyle_cunliffe990/5welflp6btz0/wish/299630815