Communication Theory and Practice by Michelle https://padlet.com/michelle_vanpinxteren/CTP_ES Here you can find the literature, post & share your questions, ideas, thoughts, remarks, etc. Anything goes, just keep it civilized ;) en-us 2017-09-13 14:32:03 UTC 2026-02-23 21:03:32 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Lightdecrease.png Literature Lecture 2: Theories of behavioural intention michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/187238268 2017-09-13 16:00:58 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/187238268 Literature Lecture 3: Psychological consistency michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/187239754 2017-09-13 16:03:43 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/187239754 Portfolio part 1: the case study assignment michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/187240869 2017-09-13 16:05:58 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/187240869 Literature lecture 4: Elaboration Likelihood model michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/187242222 2017-09-13 16:08:28 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/187242222 Lecture 2: Theory of planned behaviour michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/187361407 If you ignore the monotone voice, this video is really helpful in understanding the Theory of Planned Behaviour ;) ]]> 2017-09-13 21:02:46 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/187361407 Feel free to ask something michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/187364221 Please write your questions in the comments!]]> 2017-09-13 21:16:38 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/187364221 Assessment form case study michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/188380141 2017-09-18 09:37:59 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/188380141 Example of good communication plan michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/188380738 2017-09-18 09:40:07 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/188380738 Lecture 3: Science of persuasion michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/189947917 In lecture 3 we talked about consistency theories and why they are persuasive. If you want to know more about this and other techniques to influence, have a look at this video or read the book influence by Cialdini. Maybe you can use one of these techniques in your campaign or in daily life ;) ]]> 2017-09-21 21:26:55 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/189947917 Lecture 4: The elaboration likelihood model michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/190796629 2017-09-25 13:09:43 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/190796629 Literature lecture 5: message design michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/192883112 2017-10-02 08:08:26 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/192883112 Literature lecture 6: source factors michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/192935625 2017-10-02 11:48:14 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/192935625 Case-study: tips michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/192936076 * Include a short Situation Analysis in which you briefly explain the situation (problem) you are going to address. If you can find numbers/facts/figures/anything to back up your ideas, that would be perfect!
* In the table in the Target group analysis you include the knowledge/beliefs, attitude and behavior. No percentages yet! You assume that everyone in your target has the same beliefs, the same attitude and shows the same behavior(s).
* Somebody's 'knowledge' consists of the different beliefs they hold about something. The sum of all those beliefs and their evaluation (positive or negative) leads to an overall attitude. This attitude is either negative, positive or neutral, and leads to different behaviors. This is (one of the) focus point(s) for your target group analysis.
* You include tables because they make your report more visually attractive and increases the readability. This means you should not include walls of text in your tables. Keep it short and to the point (maybe even use bullet points). The motivation, the explanation of the content of your tables, etc is something you write separately. 
* Make sure your objectives are SMART! Also, derive them from your target group analysis (FUTURE part of your table)
* You focus on different target groups because, among other things, they different beliefs, attitudes and behaviors. They also have different thoughts, interests, watch different shows, play different games (or not at all), etc. Meaning they will also respond differently to different kind of strategies, instruments, etc. Keep this in mind when writing your strategy and when you are selecting instruments.
* Don't forget: in your strategy you should not focus on the individual instruments. So do not (yet) mention 'tv' and 'facebook', etc. 
* When you are explaining what instruments you'll use, be as detailed as possible. You are going to use 'social media'. Sure, that's ok. But what specific social media? Facebook? Twitter? And if it's Facebook, what will you do exactly? Will you make use of sponsored ads? Will you use something like 'share this and win something'? 
* When you are trying yo figure how how much money you'll be spending, you need to have very specific information about the instruments. For instance, you are not able to calculate how much an ad in magazine costs, if you don't know what the size of the ad is (half a page? A full page? ...?), or if you don't know in how many issues it should run; how will you ever be able to determine the costs of all this? (you won't ;)). This is why you need to be so specific about your instruments (as I mentioned in the previous bullet point).
* Minimize the use of 'I', 'mine', 'we', 'our', etc. It doesn't sound professional.


]]> 2017-10-02 11:50:02 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/192936076 Literature lecture 7: sequential persuasion michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/192936438 2017-10-02 11:51:21 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/192936438 Literature lecture 9: new media and technologies michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/192936689 2017-10-02 11:52:21 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/192936689 Literature lecture 11: the corporation and its stakeholders michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/192937062 2017-10-02 11:53:38 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/192937062 Lecture 5 - the AIDA model michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/195499662 2017-10-10 09:27:29 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/195499662 FAQ CASE STUDY michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/208700941 Here are some of the most frequently asked questions I received via email regarding the case study:
1. Do I have to come up with my own campaign or is it okay to base my campaign on an existing one?
As is stated in the assignment and the workshop classes, you should think about your own campaign. Do not hand in an analysis of an existing campaign!
2. In the SA if have to tell who developed and who funded the campaign? Should I just make up something here?
No, try to look for organizations and companies who usually fund social issue campaings. Then try to think about a company that would fit your campaign and explain why the would be interested in doing such thing.
3. Can you help me to think about suitable target groups? I find this very difficult
When looking for target groups please try to think about all the different groups involved in the problem of your campaign. Who causes the problem and who contribute and or maintain the problem? It helps to choose specific target groups!
4. What is the difference between knowledge, beliefs, attitudes, social norms and behaviors. I do not get the scedule that I am supposed to fill out in the target group analysis / it is confusing me.
According to the theory of planned behaviour, behavioural intention is caused by three components, namely attitude, subjective norm and perceived behavioural control. The component attitude is dermined by someones beliefs multiplied by the weights of those beliefs. So if someone is positive, negative or neutral towards a behaviour, is determined by what someone thinks is true about a behaviour multiplied by how important he or she thinks that is. Usually beliefs are based on the knowledge someone has (notice that this knowledge does not have to be true). In the target group analysis, I want you guys to write down what the knowledge of each target group is under knowledge. Then under attitude, their beliefs plus how important those are and the sum of this (which forms the attitude) and their behaviour. These three elements should be described for the situation now and after the campaign.
5. Where do I explain why I chose my target groups?
In the target group analysis, before filling out the scedule! Please give arguments here for why targetting these groups will help in achieving the overall aim of the campaign.  
6. Can I use the same strategy on multiple target groups?
No. If everything is correct, your target groups have different knowledge, attitudes and behaviours. Therefore, we have to treat them differently. Otherwise we can just make one big taget group out of them.
7. How many pages should the enitre plan be?
Quality is not measured by quantity. If you cover everything that is discussed in the assigment and workshops, have arguments for your choises and sources backing up your arguments, it should be fine.

]]> 2017-11-20 13:46:25 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/208700941 Lecture 8 - Hyperdermic Needle Theory michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/209136394 2017-11-21 15:27:36 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/209136394 Lecture 6 - Sequentual Persuasion michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/209462002 Door in the face technique

]]> 2017-11-22 14:40:08 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/209462002 Press release michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/209462631 During the workshop on 1 December we will focus in the Press Release, please watch this clip in advance]]> 2017-11-22 14:42:03 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/209462631 Portfolio part 2: the press release michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/209463939 2017-11-22 14:45:52 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/209463939 Social Issue campaigns michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/210785496 If you still do not completely have a feeling what social issue campaigns are about or if you just want to get inspired, please take a look at the following link with 40 interesting examples
https://www.boredpanda.com/powerful-social-advertisements/]]> 2017-11-28 09:05:06 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/210785496 BEES Case study michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/210785628
For those of you working on the CTP  bees case-study, this might be of interest to include into your situation analysis:]]> 2017-11-28 09:05:32 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/210785628 Lecture 8 - Powerful media theories michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/210789035 https://www.youtube.com/watch?v=YJPf2E2IPlY&index=16&list=PL4Md37q2OIf2r2K13ZjyXGSJsyD7ntLNk]]> 2017-11-28 09:17:18 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/210789035 Grading press release michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/213227649 The press release will be graded as follows: 10- number or error codes scored. If you have made multiple mistakes in one category of error codes, only one point will be deducted. Good luck! ]]> 2017-12-05 11:25:09 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/213227649 Lecture 10 - Media Richness Theory michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/213684503 2017-12-06 13:41:36 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/213684503 Lecture 10 - Classification of social media michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/213684809 2017-12-06 13:42:21 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/213684809 REFUGEE case study michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/215851352 Here you can find some interesting debates on the refugee topic]]> 2017-12-13 16:01:26 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/215851352 TRANSGENDER case study michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/215853473 ...and a debate on transgender surgery]]> 2017-12-13 16:05:33 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/215853473 WATCH THIS: Lecture 13 - propaganda michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/216204757 Instead of a lecture, you should watch this documentary instead! ]]> 2017-12-14 15:50:27 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/216204757 ERROR CODES PRESS RELEASE michelle_vanpinxteren https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/216206521 Have a look a this presentation before handing in your press release ]]> 2017-12-14 15:54:01 UTC https://padlet.com/michelle_vanpinxteren/CTP_ES/wish/216206521