Digital Business and Marketing Technologies by Irene Garcia https://padlet.com/iregarcia/5vc1mqt24hrl SeminarThursday10group5 en-us 2017-02-13 14:57:00 UTC 2017-02-16 10:47:25 UTC hello@padlet.com Social Media: https://padlet.com/iregarcia/5vc1mqt24hrl/wish/154256621 The way in which people can share/create content and communicate using social network.

HOW? Businesses can use social networks to advertise, build brand awareness and connect with its consumers.

EXAMPLES? Emirates, Topshop, Coca Cola use various forms of social media to advertise their products and connect with customers.

BENEFITS? 
Updated- you can keep you target audience updated on latest offers, products and news.
Market- can reach a large market
Interaction- businesses can communicate with customers 
Low cost- Running social media platforms is very inexpensive 
THREATS? 
Loss of control- You cannot control what is said about your company online
Staffing costs- Additional staffing costs as they will have to run the social media accounts
Time consuming- There may be a lot of people interacting and commenting on the social media sites and you will have to keep up with the amount of traffic on the site.]]> 2017-02-16 10:12:31 UTC https://padlet.com/iregarcia/5vc1mqt24hrl/wish/154256621 E-MAIL MARKETING: WHAT? This is a method used to target a large number of people at the same time by sending them a e-mail. https://padlet.com/iregarcia/5vc1mqt24hrl/wish/154256894 HOW? this can be used to send offers on products, which can lead onto brand loyalty and awareness.
EXAMPLES? Amazon (they will send you products based on your research and purchase history), Ebay, new look, 
Benefits: low cost - there is no postage cost, cheaper than other advertising methods e.g. tv adverts.
you can target you specific market.
easy to share
global - it lets you send messages all over the world thereofor giving you access to a larger market.
Threats: - customers can get easily fed up which could lead onto you having bad image, if they have too much content
- security risks
- your email may end up in the spam/ junk folders and they may not be able to see it.

]]> 2017-02-16 10:14:41 UTC https://padlet.com/iregarcia/5vc1mqt24hrl/wish/154256894 Virtual reality: https://padlet.com/iregarcia/5vc1mqt24hrl/wish/154256962 Virtual reality is a tool that allows one to use a headset or the like to experience content in the virtual world in a more realistic scenario. Users may use a headset to experience content in full 360 degrees.

HOW?
In the field of marketing virtual reality can be used to create more engaging and immersive advertising content which can be experienced in ways never before in the field. For example, an advertisement can appear in full 360 degrees allowing for more information to be present and engaging the user at a more emotional level.

Examples:
These include the Sony Playstation VR and Oculus Rift for the PC and Samsung Gear VR was used by Marriott.

Benefits and Limitations:
Some benefits include the creation of more engaging and immersive content. If utilised by organisations it can allow them to stay ahead of rivals as it is a new phenomenon.

Some limitations include the user adoption rates as it is still new and so the prices are high and not suited for the mass market. So there is not many people who may have the device to justify using it as a marketing tool. This also has implications when it comes to getting a return on investment for the organisation.


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