Content Analysis of Dance Moms by Denise Nicole Masli

Dance Moms- Early Season Sexualized Episodes

dmasli — 2024-05-07 01:19:23 UTC

Season 1

dmasli — 2024-05-07 01:19:38 UTC

Season 2

dmasli — 2024-05-07 01:19:49 UTC

Episode 1: "The Competition Begins"

dmasli — 2024-05-07 01:21:51 UTC

1.05 million views

Episode 2: "Wildly Inappropriate"

dmasli — 2024-05-07 01:22:44 UTC

1.10 million views

(0.05 million increase from previous episode)

Episode 3: "Cheerleader Blues"

dmasli — 2024-05-07 01:23:28 UTC

1.05 million views

(0.05 million decrease from previous episode)

Episode 8: "Love on the Dance Floor"

dmasli — 2024-05-07 01:24:27 UTC

1.62 million views

Episode 9: "From Ballerinas to Showgirls"

dmasli — 2024-05-07 01:27:00 UTC

1.73 million views

(0.11 million increase from previous episode)

Episode 10: "Cathy Brings It On!"

dmasli — 2024-05-07 01:27:58 UTC

1.75 million views

(0.02 million increase from previous episode)

Episode 8: "The Runaway Mom"

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2.27 million views

Episode 9: "Topless Showgirls"

dmasli — 2024-05-07 01:29:50 UTC

2.7 million views

(0.43 million increase from previous episode)

Episode 10: "Miami Heat Wave"

dmasli — 2024-05-07 01:30:34 UTC

2.20 million views

(0.5 million decrease from previous episode)

Reposted Clips of Dance Moms Routines on Youtube

dmasli — 2024-05-07 01:32:20 UTC

"Electricity" on @pink.aldc

dmasli — 2024-05-07 01:34:39 UTC

Reposted Clip of the "Electricity" dance routine in Season 1, Episode 2: "Wildly Inappropriate"

Post Date: June 26, 2014

Likes: 27,000

(Data taken on April 25, 2024)

"Glam" on @pink.aldc

dmasli — 2024-05-07 01:38:54 UTC

Reposted Clip of the "Glam" dance routine from Season 2, Episode 15: "Night of the Living Dancers"

Post Date: June 26, 2014

Likes: 1,500

(Data taken on April 25, 2024)

Overall Trend: Sexualization in the title or costume choice (shown in the thumbnail of the video) increased viewership and consumer engagement for both official Dance Moms content and reposted Dance Moms content.

dmasli — 2024-05-07 01:44:58 UTC

Sexualization official Dance Moms episode titles included words like "inappropriate," "showgirls," and "topless."

Sexualization in thumbnails showed girls ages 6 to 13 years old in revealing costumes, where their midriffs were revealed and the girls wore "hot pants" or "booty shorts."

Bibliography:

dmasli — 2024-05-07 01:57:06 UTC

“List of Dance Moms Episodes.” Wikipedia, Wikimedia Foundation, 11 Nov. 2023, en.wikipedia.org/wiki/List_of_Dance_Moms_episodes. Accessed 06 May 2024.

pink.aldc. “Dance Moms Electricity Full Dance.” Youtube, 26 June 2014, https://www.youtube.com/watch?v=-Hbwed_7o20&list=PLrYiROQrOyOOfYS1NSxC6PlNSBhOKOX6b&index=65&ab_channel=pink.aldc.

pink.aldc. “Dance Moms Glam full dance.” Youtube, 26 June 2014, https://www.youtube.com/watch?v=v0jGDofivnU&list=PLrYiROQrOyOOfYS1NSxC6PlNSBhOKOX6b&index=64&ab_channel=pink.aldc.

Photos taken from:

Dance Moms Wiki, Fandom, dancemoms.fandom.com/wiki/Dance_Moms_Wiki. Accessed 06 May 2024.

dmasli — 2024-05-07 02:02:22 UTC

In season 1, both episodes with sexualization in the title had an increase in the number of views in comparing view counts between the previous episode and the episode with a sexualized title. Furthermore, in episodes 8-10 of season 1, all three episodes had provocative outfits, resulting in a similar view count amongst the three episodes (1.62, 1.73, and 1.75 million views respectively). For episodes 1-3 where episode 2 was "more sexualized" through the title and costume choice, there was a more dramatic drop in views for episodes 1 and 3 (0.05 million drop compared to episode 2).

In season 2, a similar trend was seen. Episode 9 (which had a sexualized title and costume choice that resembled showgirls) had a 0.43 million increase in views compared to episode 8 and a 0.5 million increase in views compared to episode 10.

In looking at the 9 episodes focused on, 7 of the 9 episodes had the girls wearing revealing costumes, where they wore "hot pants" or "booty shorts" and their midriffs were exposed on stage.