https://padlet.com/jada_sh098/Bookmarks Queen Behaviour - Jada en-us 2016-10-06 10:38:14 UTC 2024-12-10 18:52:14 UTC hello@padlet.com jada_sh098 https://padlet.com/jada_sh098/Bookmarks/wish/142689128

The synergy is expressed through the three main colours:

Red 
Purple
Pink

Together these colours create Queen Behaviour.

In each scene, the artists wear their lipstick colour. This was shown more obvious in colour grading and more vibrant.]]> 2016-12-08 21:19:22 UTC https://padlet.com/jada_sh098/Bookmarks/wish/142689128 jada_sh098 https://padlet.com/jada_sh098/Bookmarks/wish/142689350 The structure of the music video is cyclical. The start links with the end.

In the intro of the music video there is a shot which pans across the group as they put on their lipstick. This is the first shot which introduces the artists as a group with their faces ]]> 2016-12-08 21:20:58 UTC https://padlet.com/jada_sh098/Bookmarks/wish/142689350 jada_sh098 https://padlet.com/jada_sh098/Bookmarks/wish/142689480 The three main colours is what is going to be used across all of the products - digipak]]> 2016-12-08 21:21:51 UTC https://padlet.com/jada_sh098/Bookmarks/wish/142689480 jada_sh098 https://padlet.com/jada_sh098/Bookmarks/wish/142689525 The lipstick shot at the start is used at the end of the music video however with a 'horizontal flip' effect.]]> 2016-12-08 21:22:20 UTC https://padlet.com/jada_sh098/Bookmarks/wish/142689525 jada_sh098 https://padlet.com/jada_sh098/Bookmarks/wish/142689643 From the audience feedback we need to make the colours for each artist more clear.

In response to this we are going to put a fade of the colour on the individual base tracks on the white background:

Jada - Pink faded edges 
Drew - Purple faded edges
Mia - Red faded edges 

This effect was inspired by Kehlani - Or Nah. Video whereas her video has black edges ]]> 2016-12-08 21:23:27 UTC https://padlet.com/jada_sh098/Bookmarks/wish/142689643 jada_sh098 https://padlet.com/jada_sh098/Bookmarks/wish/142691473 2016-12-08 21:38:20 UTC https://padlet.com/jada_sh098/Bookmarks/wish/142691473 jada_sh098 https://padlet.com/jada_sh098/Bookmarks/wish/142692185 We had a 'photoshoot' at each location with the same costume. This would be posted to the websites and the CD cover. This would contribute to the branding of the artist and the appearance to create recognition for the target audience]]> 2016-12-08 21:44:15 UTC https://padlet.com/jada_sh098/Bookmarks/wish/142692185 jada_sh098 https://padlet.com/jada_sh098/Bookmarks/wish/142692246 We had a 'photoshoot' at the locations with the same costumes in the music video. We would use this in the websites for our artist to contribute to the promotion and branding]]> 2016-12-08 21:44:44 UTC https://padlet.com/jada_sh098/Bookmarks/wish/142692246 jada_sh098 https://padlet.com/jada_sh098/Bookmarks/wish/142692283 In the intro of the music video we decided to use 'handwriting' font style in white. The pink looked too 'tacky' and the crown looked too animated over the establishing shot. However the pink, purple and red colours are still used in the music video and would play a huge part in the synergy of the artists products for promotion]]> 2016-12-08 21:45:07 UTC https://padlet.com/jada_sh098/Bookmarks/wish/142692283 jada_sh098 https://padlet.com/jada_sh098/Bookmarks/wish/142692927 We interviewed 2 people and asked them after they viewed rough cut 2 what was our synergy and they said ' the bright colours and lipstick ' - However they were not quite sure about the colours.

As a response, friday the 9th in AfterEffects we would make sure the coloured background is more clear and effective for the audience recognition ]]> 2016-12-08 21:49:44 UTC https://padlet.com/jada_sh098/Bookmarks/wish/142692927