Group 10 (09.05.2022) by NPD Skills 2022 https://padlet.com/kamilaochedalska/5ue7u3rw8sxnuxrp INSTRUCTIONS: JUST CLICK ON + AND WORK AT THE TIME ON YOUR PERSONA... JUST WRITE IN OR YOU CAN ALSO ADD IMAGES, LINKS, TEXT, ETC. en-us 2022-05-04 13:45:50 UTC 2022-05-09 07:44:53 UTC hello@padlet.com https://padlet.net/icons/png/1f913.png Persona Exercise kamilaochedalska https://padlet.com/kamilaochedalska/5ue7u3rw8sxnuxrp/wish/2169938634 2022-05-04 13:45:50 UTC https://padlet.com/kamilaochedalska/5ue7u3rw8sxnuxrp/wish/2169938634 Case Study: New Food Ingredient “GOODY” kamilaochedalska https://padlet.com/kamilaochedalska/5ue7u3rw8sxnuxrp/wish/2169938635 2022-05-04 13:45:50 UTC https://padlet.com/kamilaochedalska/5ue7u3rw8sxnuxrp/wish/2169938635 Persona Instructions kamilaochedalska https://padlet.com/kamilaochedalska/5ue7u3rw8sxnuxrp/wish/2169938639 - Read the “GOODY” case (5 min)
- Imagine the user of the a new food ingredient “GOODY”    
- Create your “real” persona (25 min)
   Describe:
- Personal characteristics - What type of person he/she is… (e.g. on a diet, stressed)
- Needs, motivations, goals – Why does he/she needs this product? (e.g. convenience)
- Feelings – How does she/he feels about this product? (e.g. excited, guilty)
- Key feature(s) of the product, developers need to consider in connection to persona? 
- Quote a persona, e.g. What he/she thinks about the product or why she/he needs it?
- Situations - When would he/she use the product?
]]> 2022-05-04 13:45:50 UTC https://padlet.com/kamilaochedalska/5ue7u3rw8sxnuxrp/wish/2169938639 Personal Characteristics https://padlet.com/kamilaochedalska/5ue7u3rw8sxnuxrp/wish/2175217703 Focused on Diet
Between 20-40
On a diet

]]> 2022-05-09 07:09:14 UTC https://padlet.com/kamilaochedalska/5ue7u3rw8sxnuxrp/wish/2175217703 Needs & Motivations & Goals https://padlet.com/kamilaochedalska/5ue7u3rw8sxnuxrp/wish/2175220090 Health Focused
Maybe Digestion Issues
Focused Specifically Fiber Fractions from Oat
Maybe Athletes
Busy Life Style (eg: Parents)
Informed About Their Food Choices]]> 2022-05-09 07:11:10 UTC https://padlet.com/kamilaochedalska/5ue7u3rw8sxnuxrp/wish/2175220090 Feelings https://padlet.com/kamilaochedalska/5ue7u3rw8sxnuxrp/wish/2175233244 Excited about products
Have expectations
Secure
Hopeful

]]> 2022-05-09 07:20:39 UTC https://padlet.com/kamilaochedalska/5ue7u3rw8sxnuxrp/wish/2175233244 Key Features of the Products https://padlet.com/kamilaochedalska/5ue7u3rw8sxnuxrp/wish/2175236984 Available Price, Not High Costs (Daily Consumption)
Ready to Consume (Busy Lifestyle)
Convenient Size & Packaging


]]> 2022-05-09 07:23:31 UTC https://padlet.com/kamilaochedalska/5ue7u3rw8sxnuxrp/wish/2175236984 Quote a Persona https://padlet.com/kamilaochedalska/5ue7u3rw8sxnuxrp/wish/2175248086 "I'm super excited to try this new beverage with fiber & prebiotics."]]> 2022-05-09 07:31:33 UTC https://padlet.com/kamilaochedalska/5ue7u3rw8sxnuxrp/wish/2175248086 Situations https://padlet.com/kamilaochedalska/5ue7u3rw8sxnuxrp/wish/2175254467 For breakfast
Between Meals

]]> 2022-05-09 07:34:53 UTC https://padlet.com/kamilaochedalska/5ue7u3rw8sxnuxrp/wish/2175254467