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      <title>Teach Back: Material from Week 5 (Marketing in the 21st Century) by Sales Apprenticeship</title>
      <link>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx</link>
      <description>Summarise the topic in your own words. Use 4-5 bullet points.</description>
      <language>en-us</language>
      <pubDate>2021-09-16 19:07:52 UTC</pubDate>
      <lastBuildDate>2022-01-11 16:31:31 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
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      <item>
         <title>1.	Need Recognition</title>
         <author></author>
         <link>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753388219</link>
         <description><![CDATA[<div>The consumer recognises a problem, or a need triggered by internal or external stimuli.&nbsp;</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-09-20 09:05:33 UTC</pubDate>
         <guid>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753388219</guid>
      </item>
      <item>
         <title>2.	Information Search</title>
         <author></author>
         <link>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753392010</link>
         <description><![CDATA[<div>Here, the consumer is motivated to search for more information .They get info from commercial source, the public and based on experience.</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-09-20 09:07:38 UTC</pubDate>
         <guid>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753392010</guid>
      </item>
      <item>
         <title>Cultural</title>
         <author></author>
         <link>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753392088</link>
         <description><![CDATA[<div>Buying decisions based on behaviors learned from groups of people with the same values and interests</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-09-20 09:07:41 UTC</pubDate>
         <guid>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753392088</guid>
      </item>
      <item>
         <title>Social</title>
         <author></author>
         <link>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753392682</link>
         <description><![CDATA[<div>Buying behaviors based on recommendations from friends, family, people with the same social status and social media influencers</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-09-20 09:08:01 UTC</pubDate>
         <guid>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753392682</guid>
      </item>
      <item>
         <title>3.	Evaluation</title>
         <author></author>
         <link>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753392857</link>
         <description><![CDATA[<div>The consumer now uses the information to evaluate alternative brands in their choice set.</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-09-20 09:08:04 UTC</pubDate>
         <guid>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753392857</guid>
      </item>
      <item>
         <title>Personal</title>
         <author></author>
         <link>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753393156</link>
         <description><![CDATA[<div>This is a consumers personal taste choice and preference related to&nbsp;<br>&nbsp;- Age &amp; Life stage<br>&nbsp;- Occupation<br>&nbsp;- Economic Situation<br>&nbsp;- Lifestyle<br>&nbsp;- Personality<br><br>Takes into account all the personal aspects affecting a consumers buying choice.</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-09-20 09:08:14 UTC</pubDate>
         <guid>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753393156</guid>
      </item>
      <item>
         <title>Psychological</title>
         <author></author>
         <link>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753393515</link>
         <description><![CDATA[<div>This takes into consideration all the psychological reasons for purchasing such as the basic needs of the customer which falls under Maslow's Hierarchy of needs. Motivation , Perception, Learning,&nbsp; Beliefs and Attitudes&nbsp;all influence greatly.</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-09-20 09:08:26 UTC</pubDate>
         <guid>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753393515</guid>
      </item>
      <item>
         <title>4.	Purchase</title>
         <author></author>
         <link>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753394126</link>
         <description><![CDATA[<div>Once the evaluation is complete, the consumer’s purchase decision will generally be to buy the most preferred brand.&nbsp;<br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2021-09-20 09:08:44 UTC</pubDate>
         <guid>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753394126</guid>
      </item>
      <item>
         <title>Use Digital Tools</title>
         <author></author>
         <link>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753394331</link>
         <description><![CDATA[<div>Looking at Google Trends and Twitter Trends and also Social Media seeing what consumers are liking/posting.</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-09-20 09:08:51 UTC</pubDate>
         <guid>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753394331</guid>
      </item>
      <item>
         <title>5.	Post-Purchase Evaluation</title>
         <author></author>
         <link>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753395278</link>
         <description><![CDATA[<div>After the purchase has been made, the consumer will either be satisfied or dissatisfied and&nbsp; will engage in post-purchase behaviour which is of interest to the marketer.&nbsp;</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-09-20 09:09:21 UTC</pubDate>
         <guid>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753395278</guid>
      </item>
      <item>
         <title>Keep track of Industry Influencers and Publications</title>
         <author></author>
         <link>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753398580</link>
         <description><![CDATA[<div>Joining groups on social media platforms keep you up to date with changes on the market. </div>]]></description>
         <enclosure url="" />
         <pubDate>2021-09-20 09:11:02 UTC</pubDate>
         <guid>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753398580</guid>
      </item>
      <item>
         <title>Customer Feedback</title>
         <author></author>
         <link>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753404379</link>
         <description><![CDATA[<div>A customer is the single most important person in all businesses. Getting valuable feedback from them is invaluable in staying ahead of competitors and also understanding their loyalty with certain products.</div>]]></description>
         <enclosure url="" />
         <pubDate>2021-09-20 09:14:02 UTC</pubDate>
         <guid>https://padlet.com/siobhanmagner/5t6hp4vrvrff6nvx/wish/1753404379</guid>
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