https://padlet.com/B513134/5t2bw60jwqeu Student ID - B513134 en-us 2018-12-13 11:44:59 UTC 2018-12-13 13:36:37 UTC hello@padlet.com B513134 https://padlet.com/B513134/5t2bw60jwqeu/wish/314199075 - Sainsbury's investors 
- Buyer and suppliers
- Brand ambassador, Alice Liveing 
- Manufacturing company ]]> 2018-12-13 11:45:12 UTC https://padlet.com/B513134/5t2bw60jwqeu/wish/314199075 B513134 https://padlet.com/B513134/5t2bw60jwqeu/wish/314199154 Ingredients - £1.20 per box
Packaging - 40p per box
Recipe card - 3p per box
Alice Liveing as brand ambassador - £14,000 per year

Total cost per box:
1 unit = 1.63

Retail price per box:
1 unit = £4.99]]> 2018-12-13 11:45:32 UTC https://padlet.com/B513134/5t2bw60jwqeu/wish/314199154 B513134 https://padlet.com/B513134/5t2bw60jwqeu/wish/314199214 Year 1 expected units to sell = 1,460,000
(40 units in each store x 365 days) = 14,600 x 100 stores

Net revenue = (4.99 x 1,460,000)
= 7,285,40 - Total cost (1.63 x 1,460,000) = 2,379,800 + 14,000 (brand ambassador cost) = 2,393,800

Total profit (7,285,400 - 2,393,800) = £4,64,600 in year 1]]> 2018-12-13 11:45:42 UTC https://padlet.com/B513134/5t2bw60jwqeu/wish/314199214 B513134 https://padlet.com/B513134/5t2bw60jwqeu/wish/314199246 Visiting vegan food festivals to inspire the innovative recipes.

]]> 2018-12-13 11:45:51 UTC https://padlet.com/B513134/5t2bw60jwqeu/wish/314199246 B513134 https://padlet.com/B513134/5t2bw60jwqeu/wish/314199314 - Marketing materials to launch the new product, including social media, machinery to create the packaging and sourcing organic plant-based products from suppliers.]]> 2018-12-13 11:46:07 UTC https://padlet.com/B513134/5t2bw60jwqeu/wish/314199314 B513134 https://padlet.com/B513134/5t2bw60jwqeu/wish/314199328 In year 1, the product will be launched in 100 Sainsbury's stores and it will be available on their website for the whole of the UK.]]> 2018-12-13 11:46:14 UTC https://padlet.com/B513134/5t2bw60jwqeu/wish/314199328 B513134 https://padlet.com/B513134/5t2bw60jwqeu/wish/314199486 The value proposition is solving the key issue of inconvenience, making it easier for those who want to live or try a plant-based lifestyle, without the concern of knowing what recipe to make and how to get the right nutrients for a balanced diet. The product helps those who do not have time to research recipes and visit multiple stores for specialist products. The core values of the proposition are to be: quick, easy and nutritious. ]]> 2018-12-13 11:46:55 UTC https://padlet.com/B513134/5t2bw60jwqeu/wish/314199486 B513134 https://padlet.com/B513134/5t2bw60jwqeu/wish/314199524 - The target market are Sainsbury's customers who have an interest in the vegan or flexitarian lifestyle. 
- The product targets those who want to live a vegan lifestyle, yet find it difficult to know what to cook, what nutrients they need and how to make the meals taste good.
- They are customers who are aged 21-35.
- The customers want to 'live well for less', yet they are willing to spend more on nutritionally focused products. 
- They are health focused.
- They live busy schedules and need something easy to make for dinner.
- They are social media users and are easily influenced by the latest trends.
- They have an interest in cutting meat out of their diets due to health, political and environmental factors but do not know how to do this and fear the nutrients they might be missing.

]]> 2018-12-13 11:47:03 UTC https://padlet.com/B513134/5t2bw60jwqeu/wish/314199524 B513134 https://padlet.com/B513134/5t2bw60jwqeu/wish/314199558 - Customers will have the opportunity to buy the product online on the Sainsbury's website, or in 100 of their store.
- The customers will keep up to date with the recipes the meal kit has to offer by following them on social media.
- Customers will be able to vote for their favourite meals on social media. 

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