T1- File 2 -The Consumer Society - Marketers and advertisers - Steps 2,3 and 4 by Graziosi https://padlet.com/marise_graziosi1/5t0r6pzn4qss Key question of the File : Is there a way to resist consumerism ? en-us 2018-04-03 10:30:25 UTC 2024-09-23 15:09:19 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/74914017/b57dc081af640e1c8e6abdec3b5ce41af634fea7/dbe23b8226f504cb2e202faea5d01f1f.jpg Step 2 : Brands marise_graziosi1 https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/248051067 What makes a brand ?Watch the video to provide an answer.

]]> 2018-04-03 10:30:25 UTC https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/248051067 File 2 Key question marise_graziosi1 https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1488302063 What urges marketers and advertisers to create new brands ?

]]> 2021-05-04 05:47:42 UTC https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1488302063 Margaux, speaker https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1493174162 2021-05-05 10:20:54 UTC https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1493174162 Grammar Focus marise_graziosi1 https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1493206167 Infinitive clauses]]> 2021-05-05 10:38:05 UTC https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1493206167 Grammar wrksheet - PDF marise_graziosi1 https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1493207757 Deadline : May 11th]]> 2021-05-05 10:38:56 UTC https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1493207757 Grammar worksheet -Interactive Word doc marise_graziosi1 https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1493209511 Deadline : May 11th ]]> 2021-05-05 10:39:57 UTC https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1493209511 Alexandra H. Writer https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1493468638 What urges marketers and advertisers to create new brands ?



Actually, Nowadays we live in a brand saturated world, and everyday, people are exposed to around three thousand and five hundred different brands. A brand is in the mean time meantime the reputation, the mental shorthand, and the representation of marketers. It is also a promise, what the group stands for, and all those these things elements  are constantly changing. Moreover, advises (? do you mean : advertisements ?) can change knowing (? do you mean the knowledge ??) the different announcements or experiences, or, a brand has to be faithful to the way people see a group so, it requires constant updates. As it is said in the video «  Everything you do and say influences what people think about you ». Furthermore, a brand is relative to what you will do, not what you will say, so at any progress or value changing. Marketers and advertisers are urged to create new brands, first to correspond to their products, then, because it is an easier way to show people quickly what kind of product you sell, what kind of group you are. The presence of so much many brands all over the world is a way to see all the concurrents rivals that marketers could have.
(Do not forget to build up your answer with an introduction, ideas and examples gathered in paragraphs, etc..)

]]> 2021-05-05 12:29:03 UTC https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1493468638 Loane G, Expert https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1505169458 a mental shorthand - un raccourci mental
Faithful (adj) - fidèle à
Evolve (VB) - évoluer
Remain (VB) - rester
a behavior - comportement
an area - un espace/une zone
Local consumption - consommation locale
Due to (Link word) - devoir faire à cause de / dû -due à
Cacophony - la cacophonie
Stand out(VB)  - ressortir
Pop into (VB) - faire un saut
Quirky (adj)  - excentrique
 hip (adj)  - tendance, branché

]]> 2021-05-08 15:55:33 UTC https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1505169458 https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1513719672 2021-05-11 15:01:46 UTC https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1513719672 Exercice grammaire https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1513722899 Exercise 1 : Underline the sentences with an infinitive clause 4/6

a. We need to be considered as free citizens.

b. He asked if we could join the fight against the consumer society.

c. They told us to choose any item and get one more free.

d. It is dangerous for consumers to buy online products.

e. It looks as if consumers were considered as sheep.

f. Bankers allow consumers to have no limit on their credit cards.

g. Advertisers encourage consumers to buy more.

h. Consumers need to reconsider their habits.


]]> 2021-05-11 15:02:26 UTC https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1513722899 Step 3 Key question marise_graziosi1 https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1538636477 How far can marketing strategies reach their target ?]]> 2021-05-19 07:43:24 UTC https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1538636477 Doc 3 A marise_graziosi1 https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1538638277 Advertising and marketing to children]]> 2021-05-19 07:44:08 UTC https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1538638277 Doc 3 B marise_graziosi1 https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1538641839 They know what you want]]> 2021-05-19 07:45:32 UTC https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1538641839 Grammar Wkst Step 2 marise_graziosi1 https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1556631178 Keys]]> 2021-05-25 06:53:41 UTC https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1556631178 Maxime.S, writer m_senez https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1558955459 Nowadays we are in a consumer society which has evolved significantly over the years. More and more brands want to attract people, in general especially  the youngest. They are considered  as a force in the market and are therefore a popular audience for marketers.
Indeed, "they are more vulnerable to manipulation" and they think everything is true in advertisements. Advertisements can have an impact on children's health, obesity for example. More and more brands can lie about one of their products in order to attract people to buy. However, advertisements may be found elsewhere than television or radio, which can lead to uncontrolled advertisements with sometimes inappropriate content.

This is part of the answer to the key question -with good ideas though. Yet, it should have been completed with the new methods used by marketers Have you read both articles ?
+ Do not forget to organize your ideas in paragraphs...]]> 2021-05-25 18:56:56 UTC https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1558955459 Loane G, speaker https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1559092733 2021-05-25 19:38:14 UTC https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1559092733 Alexandra H, expert https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1559258710 increasingly = de plus en plus
behave (VB)ing = se comporter
a discretionary income = un revenu discrétionnaire/ revenu disponible 
cognitive development = Développement cognitif 
Significantly (adv) : nettement
The youngest : les plus jeunes
an audience : un public
Advertisements : les publicités 
Elsewhere : ailleurs
the content : le contenu
]]> 2021-05-25 20:40:12 UTC https://padlet.com/marise_graziosi1/5t0r6pzn4qss/wish/1559258710